Admonsters PubForum+ Recap: The Case for Media Quality

As 2020 comes to an end, the DV Publisher Team joined the publisher community at Admonsters PubForum+ [https://www.admonsters.com/events/2020-publisher-forum-virtual-fall/#about] last week. In addition to the other enlightening presentations, we hosted a panel on how an industry shift from the concept ...

New Smart Connection™ Added: YouTube

DV Publisher Suite users can better understand data from the world’s largest online video platform with its newly released YouTube [https://www.youtube.com/] Smart Connection™ for the Unified Analytics platform. With this feature, users can create and analyze data sets based on their ...

3 Media Quality Best Practices for Publishers

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...

Types of Header Bidding: Expectations vs. Reality

Header bidding as a subject matter has always prompted question marks. Though the technology has been around for almost five years, the industry, including publishers, buy-side, sell-side, webmasters, and others are still keen to learn more about it. In our last webinar with Stuart Moncada, ...