Differences Explained: CTV, OTT and Linear TV

01 April 2022 | Tips & Resources, Getting Started

CTV has become a true pillar in the industry. Increasing demand from advertisers for CTV and OTT offerings has many publishers energized to enter the burgeoning CTV marketplace. With more households than ever choosing to “cut the cord” on traditional TV, this trend is poised ...

Analyzing Advertiser Verticals: A Publisher Tool to Close More Direct Deals

30 March 2022 | Getting Started, Tips & Resources

Direct deals have been a proven way for publishers to gain higher CPMs by working with the largest brands and agencies in digital advertising. This strategy is getting even more attention lately, as privacy and tracking changes promise to increase advertiser interest in direct relationships ...

Discussing the Evolution of Publisher Targeting at AdMonsters St. Petersburg

18 March 2022

The DV Publisher Team kicked off its 2022 event schedule at the Spring AdMonsters Publisher Forum in St. Petersburg, Florida earlier this month. With an exciting 2022 underway, it was a great opportunity to connect with premium publishers. The event got everyone’s creativity flowing ...

Measurement Opportunities for Publishers in the Rising CTV Industry

04 February 2022 | From the Team, News, Tips & Resources

The CTV boom has the advertising industry buzzing at the unique opportunities it presents. 80% of U.S. households owning one or more CTV devices and more users than ever choosing to cut the cable cord and pivot to OTT video offerings, CTV now represents ...

DoubleVerify Announces Partnership with Media24

02 February 2022 | News

New alliance with largest South African Publisher builds on DoubleVerify’s extensive publisher offerings NEW YORK, NY – February 1, 2022 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Media24, the largest media publisher ...

New Smart Connection™ Added: Sharethrough

27 January 2022 | New Connections, News

DV Publisher Suite now supports Sharethrough as its latest Smart Connection™ in Unified Analytics. Sharethrough is an omnichannel supply side platform (SSP) underpinned by advanced RTB and enhanced ad experiences. With this automatically ingested data, publishers working with Sharethrough can more easily manage their inventory ...

New! Set Your Own Standards with Custom Viewability

21 January 2022 | Features & Updates

Viewability has become table stakes for digital ad campaigns. Publishers are tasked with utilizing viewability metrics to meet advertiser requirements, which has grown more difficult as viewability has evolved and new standards adopted. With ever-evolving standards and measurement tech, publishers need viewability solutions that can ...

Post-cookie Questions: What Publishers and Advertisers Are Thinking About the New Digital Advertising Era

20 December 2021 | Case Studies, From the Team

With third-party cookie deprecation and other privacy-related changes on the horizon, publishers and advertisers are preparing for a new future. From its unique vantage point, DoubleVerify has been working with both advertisers and publishers to better understand how to leverage this shift to build a ...

Understanding Key-Value Targeting for Publishers

13 December 2021 | Getting Started, Tips & Resources

You may have heard of key-value targeting before, a feature offered in Google Ad Manager (GAM) and other ad servers. Key-value pairs define custom targeting parameters within Google’s ad server. But how can publishers benefit from using them, and why is it important to ...

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

06 December 2021 | Case Studies, News

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 6, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...

New Smart Connection™ Added: SpringServe

30 November 2021 | New Connections

DV Publisher Suite users can more easily aggregate, normalize and analyze data from the only independent video ad serving platform with its newly released SpringServe [https://springserve.com/] Smart Connection™ for the Unified Analytics platform. With this connection, publishers can automatically pull in data from ...

DV Publisher Team at AdMonsters San Diego

30 November 2021 | From the Team

Before the holiday season, our team met up with some of the country’s top publishers in sunny San Diego, California earlier this month. We were proud to host the opening reception and personally welcome the rest of the industry to the city that many of the DV Publisher Team ...

DoubleVerify Launches Publisher Solution in Europe

19 November 2021 | News

DV Publisher Suite gives European publishers a single platform to manage revenue, inventory quality, campaign delivery, and yield. ...

Optimizing for Viewability: A Guide for Publishers

27 October 2021 | Getting Started, Tips & Resources

Last time in our viewability series, we took a look at the creation and evolution of viewability standards and why it’s important for publishers to optimize for viewability. Viewability is a vital digital advertising KPI that is now considered table stakes for buyers in ...

Preparing Publisher Measurement for the CTV Boom at AdMonsters Ops

18 October 2021 | From the Team, News

New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter. ...

New! Target Ads in Privacy-Safe Way with Custom Contextual for DV Publisher Suite

05 October 2021 | Features & Updates, News

The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...

Bridging the data divide at DMEXCO 2021

24 September 2021 | From the Team, News

DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry. Mark Bausinger, Director of Publisher Business ...

Turning Defense to Offense at AdMonsters Publisher Forum in Vail

31 August 2021 | From the Team

The DV Publisher Team had the pleasure to sponsor last week’s AdMonsters Publisher Forum in Vail, Colorado! While we’ve enjoyed the virtual events over the last 18 months, the team was grateful to have the opportunity to reconnect with publishers in person. During ...

DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

19 August 2021 | Features & Updates, From the Team, News

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield. NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...

New! Highlight Sales Opportunities & Better Understand Demand with DV’s Inventory Compatibility Score

17 August 2021 | Features & Updates, News

Your inventory is diverse and so are the buyers you sell it to. It can be a challenge to ensure you position the “right” content to suit each advertiser's unique brand suitability goals. This can be even more challenging with new clients or ...

New Smart Connection™ Added: Xandr (Formerly AppNexus)

12 August 2021 | New Connections, Features & Updates

Get more from your Xandr [https://www.xandr.com/] data through the newly added Smart Connection™ in DV Publisher Suite. In addition to existing Xandr support in Unified Analytics and Campaign Delivery, publishers can now access Xandr data in Inventory Quality to gain comprehensive measurement ...

What Makes a Viewable Impression? Publisher’s Guide to Ad Viewability Standards

04 August 2021 | Tips & Resources, Getting Started

Viewability matters for publishers. Google Ad Manager data shows that increasing ad viewability from 50% to 90% results in an 80% increase in revenue. That’s an impressive increase. But what is viewability, exactly? The answer to that question is more nuanced than it would ...

Beyond Verification: Measuring Ad Exposure and Engagement for Publishers

29 July 2021 | Features & Updates, Tips & Resources

Verification metrics such as fraud, viewability, and brand safety are important to advertisers. These metrics can help you determine the likelihood of an ad being seen by a real user, but not necessarily how much the user is actually paying attention to it. Both advertisers ...

2020 Retrospective: Publisher Insights on Ad Verification and Blocking

26 July 2021 | News, Case Studies, Tips & Resources

Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...

New! Analyze the Entire Video Delivery Chain in DV Publisher Suite

14 July 2021 | From the Team, Features & Updates

Valuable video inventory is constantly threatened by ad delivery issues related to broken creatives, latency and complex demand chains. With some publishers reporting that up to 30% of video ads fail to deliver, there are substantial revenue opportunities for teams that are able to quickly ...

DV Publisher Insights