Authentic Direct™

Automatically Align on Brand
Suitability Requirements

DV Authentic Direct provides a turnkey link to advertiser brand suitability settings.

Maximize Campaign Revenue Without Friction

Meeting brand suitability requirements doesn’t need to be a manual and time-consuming process. Authentic Direct allows publishers to proactively and automatically align with advertiser brand suitability settings on direct campaigns.
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Reduce Brand Suitability Violations

Reduce waste, gain more control over how inventory is filled, and avoid costly make-goods by automatically maintaining alignment with brands.

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Eliminate Operational Headaches

Authentic Direct handles optimizations automatically, even when requirements change mid-campaign, streamlining setup and optimization.

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Strengthen Client Relationships

Enjoy improved advertiser confidence and retention with a link to advertiser goals that brings much-needed transparency to the buyer-seller relationship.



The Arena Group Saw a 92% Drop in Overall Block Rate

Meeting brand suitability requirements doesn’t need to be a manual and time-consuming process. Read up on our first case study conducted with the Arena Group to learn how they massively improved campaign efficiency with Authentic Direct.

Case Study Coming Soon!

“Without Authentic Direct, the process for honoring advertisers’ brand safety and suitability needs is very time intensive and error prone. Despite all of our manual effort, we still experienced high block rates and wasted impressions. Authentic Direct was easy to implement, required minimal effort and delivered an immediate result.”

Reggie Hudson VP of Advertising Operations, The Arena Group

How It Works

With Authentic Direct, publishers can access a centralized set of brand safety & suitability requirements for their clients and automatically deploy these requirements across their campaigns with a single signal.

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