Reduce waste, gain more control over how inventory is filled, and avoid costly make-goods by automatically maintaining alignment with brands.
Authentic Direct handles optimizations automatically, even when requirements change mid-campaign, streamlining setup and optimization.
Enjoy improved advertiser confidence and retention with a link to advertiser goals that brings much-needed transparency to the buyer-seller relationship.
Meeting brand suitability requirements doesn’t need to be a manual and time-consuming process. Read up on our first case study conducted with the Arena Group to learn how they massively improved campaign efficiency with Authentic Direct.
“Without Authentic Direct, the process for honoring advertisers’ brand safety and suitability needs is very time intensive and error prone. Despite all of our manual effort, we still experienced high block rates and wasted impressions. Authentic Direct was easy to implement, required minimal effort and delivered an immediate result.”
With Authentic Direct, publishers can access a centralized set of brand safety & suitability requirements for their clients and automatically deploy these requirements across their campaigns with a single signal.