Unified Analytics

Simplify reporting and improve data efficiency to identify new revenue opportunities and optimize yield.

Your advertising data, all in one place.

DV Publisher Suite removes manual, cumbersome, and repetitive tasks with automatically pulled reports to quickly aggregate and normalize your data for you. Now you can exponentially improve data performance, ROI, decision-making, as well as daily and long-term operational efficiencies and gains. Spend time and money on revenue-producing activities rather than administration and logistics.
DV Publisher Suite Automated Data Aggregation | DSP, SSP, Ad Exchange, Data Source Connections
Aggregate

Automatically pull data from all of your connections including DSPs, SSPs, and exchanges for a holistic view of advertising performance.

DV Publisher Suite Automated Data Unification and Organization
Unify

Automatically consolidate and organize scattered data sets into a single data hierarchy, allowing for direct comparisons out of the box.

DV Publisher Suite Data Normalization Technology: Unify, Transform, Standardize
Normalize

Automatically normalize fields for an accurate view of your data without having to allocate resources to manual normalization.


DV Unified Analytics | Connection Management
SMART CONNECTIONS

Not all connections are
created equal

Smart Connections include intelligence that automatically maps fields from vendor to vendor and work around data limitations to eliminate manual processes. Report on and visualize your data as soon as the connection is established.
DYNAMIC DASHBOARDS

Create visualizations to highlight
your top KPIs

Instantly improve efficiency and decision-making with configurable visualizations and dashboards. You can now quickly visualize your data to highlight revenue trends, improve inventory performance, discover new opportunities, and more.
DV Unified Analytics | Yield Management Dashboards
DV Unified Analytics | Holistic Advertising Analytics
INTELLIGENT DATA MANAGEMENT

Transform your data for
deeper insights

We understand that there is not a cookie cutter approach to ad tech data solutions—you may have questions that are unique to your business. Take control of your data with custom formulas and calculations for tailored reports and dashboards.

Benefits

Eliminate manual tasks with automated aggregation of daily performance metrics
Improve business intelligence to allow for optimization of advertising strategy
Gain a holistic view of your sales channels
Identify top advertisers to generate new sales leads
Streamline issue identification, communication, and troubleshooting
Easily measure performance across all of your demand sources
Identify which ad partners provide the most valuable unique demand