Bridging the data divide at DMEXCO 2021

Nick Huth -

DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry.

Mark Bausinger, Director of Publisher Business Development at DoubleVerify, spoke to attendees about how publishers can better make important data considerations for a world without third-party cookies. While first-party data and media quality metrics are a great starting point, publishers need to make sure their data is measurable, organized and actionable. The lecture explained how holistic data strategies can help publishers better partner with brands and prepare for a cookie-less future.

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RELATED: Collect, Segment and Scale: The Benefits of First-Party Data Sets

See what the rest of the DoubleVerify team was up to at DMEXCO by viewing our other DMEXCO sessions here. Thanks to the DMEXCO team for creating another great virtual event that allowed us all to connect from home. Be sure to follow us on LinkedIn to stay up to date on where the DV Publisher Team will be next!

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