DV Publisher Insights

Stay connected with industry news, product updates, tips, and best practices.

New! Set Your Own Standards with Custom Viewability

Viewability has become table stakes for digital ad campaigns. Publishers are tasked with utilizing viewability metrics to meet advertiser requirements, which has grown more difficult as viewability has evolved and new standards adopted. With ever-evolving standards and measurement tech, publishers need viewability solutions that can ...

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 7, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...

New Smart Connection™ Added: SpringServe

DV Publisher Suite users can more easily aggregate, normalize and analyze data from the only independent video ad serving platform with its newly released SpringServe Smart Connection™ for the Unified Analytics platform. With this connection, publishers can automatically pull in data from SpringServe’s OTT ...