Discussing Deprecation, Suitability and First-Party Data at Beeler.Tech’s Base Camp Amelia Island

17 April 2024 | From the Team, Tips & Resources

The beachside town of Amelia Island, Florida played host to Beeler.Tech’s Base Camp last month, and the DV Publisher Team was glad to be in attendance. The intimate size, relevant programming and collaborative spirit of Beeler.Tech events produced many worthwhile dialogues and ...

3 Takeaways from DV Publisher Suite's Visit to Dubai Lynx

27 March 2024 | From the Team, News, Tips & Resources

(Courtesy of DV's Director of Publisher Development, Anya Libova, who serves Europe and the Middle East from DV's London office.) The DV Publisher Suite team was excited to be in attendance at this year’s iteration of Dubai Lynx. As a ...

Boosting your Revenue and Streamlining Operations with Yield Optimization

20 March 2024 | From the Team, Tips & Resources, Getting Started

It is any seller’s goal to get the most they can for what they are selling. The same is true in digital advertising, but achieving better prices as a publisher is more complex than selling everyday products. Inventory is a finite resource, and the ...

Attention Metrics: Proving the Value of Premium Inventory

01 March 2024 | From the Team, Tips & Resources

Attention metrics are getting plenty of, well, “attention” from brands and advertisers in 2024. Using privacy-friendly behavioral data to gain deeper insights into user engagement carries too much potential for the buy side to ignore. But could attention metrics fundamentally change what advertisers expect from ...

The “Creative” Process: Understanding Blocking Creatives and Passbacks

23 January 2024 | Tips & Resources, From the Team

Picture this, publishers. Your inventory has been sold to an advertiser or brand, but after the campaign is live, the ad unit displays a creative from a verification company instead. How did this happen, you might ask, and why? A number of possibilities might play ...

The Rise of Retail Media: What to Expect in 2024

27 December 2023 | From the Team, Tips & Resources

The numbers speak for themselves. Fifty-six individual retail media networks (RMNs) have been developed and launched over the past decade, and over half of those new networks have emerged over the last three years. When you factor in the twelve-digit global ad spend projections for ...

Discussing Publisher-Advertiser Collaboration at AdMonsters New Orleans

07 December 2023 | From the Team, Tips & Resources

This month, the AdMonsters community marched down Bourbon Street for the Publisher Forum in New Orleans. Members of the DVPS team were in attendance throughout the four days of publisher-focused programming. They were pleased to take in inspiring keynotes and lively dialogues that centered on ...

DoubleVerify Launches Publisher Suite Solution in Japan

16 November 2023 | News, Product, From the Team

New York, NY - [November 13, 2023] – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that DV Publisher Suite is now available to Japanese publishers. DV Publisher Suite empowers publishers with the measurement, insights and tools ...

Ask the Experts: Aligning Publisher and Advertiser Interests with Clemens Egle

23 October 2023 | From the Team, Tips & Resources

Publishers have a difficult line to walk between their own operational needs and the unique requirements of their numerous advertiser partners. Despite the size and complexity of that task, the need for effective brand protection is ever-present and non-negotiable. Media buyers know that misalignment on ...

A/B Test with Inventory Quality in 3 Easy Steps

12 October 2023 | Getting Started, Tips & Resources, Product

A/B testing is a commonplace but valuable practice that publishers can use to better understand their audiences’ behavior and how it impacts advertising delivery. It’s a straightforward concept that will help you optimize many aspects of your digital properties, from advertising products to ...

DoubleVerify Taps Ginny Hunter for VP of Publisher Client Development

19 September 2023 | From the Team, News

DoubleVerify’s publisher division is pleased to welcome five-year company veteran, Ginny Hunter, to her new role as Vice President of Publisher Client Development. As VP, Hunter will be tasked with overseeing and advancing DoubleVerify’s commitment to an industry-leading customer experience for its global ...

New! Leverage Authentic Direct and Quality Targeting Signals for On-Page Video

18 September 2023 | News, Features & Updates

Video advertising represents some of the most premium inventory that publishers have to offer. But publishers can attest that on-page video delivery is often riddled with technology problems, inefficient processes and evolving advertiser expectations. Despite those problems, the need to demonstrate high media quality is ...

DV Discusses Maximizing End-of-Year Profits with Top Publishers at AdMonsters San Diego

23 August 2023 | News, From the Team

DV was pleased to take part in the latest iteration of the AdMonsters Publisher Forum in San Diego, CA. Amidst all the sun, sand and surf that Coronado Island has to offer, our team members also took in the latest insights on the most top-of-mind ...

New Smart Connection™ Added: Media.net

16 August 2023 | New Connections

DV Publisher Suite has added Media.net as its latest Smart Connection™. As one of the leading global advertising companies in the industry, Media.net helps publishers maximize their ad revenue by connecting them to one of the largest advertiser pools in the world. Publishers ...

New! Streamline Workflows with Google Sheets Integration for Unified Analytics

12 July 2023 | Features & Updates, From the Team, News

Google Sheets has become an important part of how teams collaborate and share data, making it an increasingly useful tool in today’s advertising workflows for many publishers. To support these use cases, DV Publisher Suite is adding Google Sheets functionality to Unified Analytics. With ...

3 Actionable Ways to Utilize Programmatic Data

28 June 2023 | From the Team, Tips & Resources

Programmatic data can offer publishers a number of opportunities to improve their revenue-generating potential. But there are many ways that it can prove to be a challenge as well as an asset. Efficiency and actionability can be elusive when you consider both the sheer volume ...

Avoiding the Discrepancy Trap: Proactive Tips for Publishers

22 June 2023 | From the Team, Tips & Resources

Discrepancies are an unfortunate reality of the billing process in digital advertising. As long as your campaigns are billed according to anything other than a first-party ad server, not every line item is going to line up. But real problems can start to emerge when ...

DV Details the Importance of a Two-Way Brand Suitability Conversation at AdMonsters Ops

16 June 2023 | News, From the Team

The DV Publisher Team was on the scene and on the stage at this year’s AdMonsters Ops! During the two-day event, we took in stirring keynotes, thoughtful group sessions, and peer-led workshops that explored everything from data privacy to the CTV sphere. The highly ...

Demystifying the Scope and Intent of Keyword Blocking

17 May 2023 | From the Team, Tips & Resources

As the advertising industry evolves amidst the surge in internet content, brands are showing increased interest in safeguarding their online reputations. They have also become more proactive and nuanced with their brand safety approach by considering suitability and how advertising reflects their brand’s values. ...

Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving

01 May 2023 | From the Team, News, Tips & Resources

The end of third-party cookies has been a central focus for the digital advertising industry for the past three years. In that time, post-deprecation strategies have had time to develop, deepen and change. Is the overall picture any clearer than it was when third-party deprecation ...

DVPS Teams up with AdMonsters for Playbook Exploring Ad Ops and the Pivotal Role of Data

24 April 2023 | From the Team, Tips & Resources

It’s no secret that the ad operations department is a critically important component of any publisher’s advertising business. With a laser focus on data analysis and ad performance, ad ops is responsible for interpreting and delivering the insights that drive revenue. But as ...

DV Soaks up the Sun and Insights at AdMonsters Miami

29 March 2023 | News, From the Team

DV team members were delighted to attend AdMonsters Publisher Forum Miami last week. With inspiring keynotes, thought-provoking breakout sessions, and thoroughly rewarding group activities, AdMonsters once again lived up to their reputation for consistently high-quality events guided by well-regarded industry leaders. AdMonsters Miami and its ...

Attention and Efficiency Top-of-Mind During Beeler Base Camp Newport Beach

16 March 2023 | From the Team, News

The DV Publisher Suite team was glad to take part in the discussions and activities at Beeler.Tech’s Base Camp Newport Beach. Set at VEA Newport Beach, Base Camp featured 90 publisher revenue executives from across the industry. The invite-only event focused on several ...

New! DV’s Industry-First CTV Viewability Solution Now Available to Publishers

15 March 2023 | Features & Updates, From the Team

If a CTV ad plays, and no one could see it, did the ad make an impact at all? Viewability is a critical KPI for advertisers, and the ability to demonstrate a high viewability rate is key to maximizing inventory value for publishers. Nevertheless, a ...

Making Sense of Measurement: The Retail Media Network Opportunity

15 March 2023 | From the Team, Getting Started, Tips & Resources

Retail media networks, or RMNs, are an ambitious new channel to reach the sizable audiences of some of the largest retail companies in the world. Developed alongside the meteoric rise of eCommerce over the past few years, RMNs allow online retailers to work with brands ...

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