New! Leverage Authentic Direct and Quality Targeting Signals for On-Page Video

18 September 2023 | News, Features & Updates

Video advertising represents some of the most premium inventory that publishers have to offer. But publishers can attest that on-page video delivery is often riddled with technology problems, inefficient processes and evolving advertiser expectations. Despite those problems, the need to demonstrate high media quality is ...

New! Streamline Workflows with Google Sheets Integration for Unified Analytics

12 July 2023 | Features & Updates, From the Team, News

Google Sheets has become an important part of how teams collaborate and share data, making it an increasingly useful tool in today’s advertising workflows for many publishers. To support these use cases, DV Publisher Suite is adding Google Sheets functionality to Unified Analytics. With ...

New! DV’s Industry-First CTV Viewability Solution Now Available to Publishers

15 March 2023 | Features & Updates, From the Team

If a CTV ad plays, and no one could see it, did the ad make an impact at all? Viewability is a critical KPI for advertisers, and the ability to demonstrate a high viewability rate is key to maximizing inventory value for publishers. Nevertheless, a ...

Case Study: How Authentic Direct™ Allowed The Arena Group to Maximize Campaign Efficiency

08 March 2023 | Case Studies, News, Features & Updates

The Arena Group, a tech-powered media company with brands such as The Street and Sports Illustrated, wanted an automated way to proactively align with their client’s brand suitability settings to maximize efficiency and revenue. To reduce inventory waste and grow their direct business, The ...

New! Automate Brand Suitability Alignment with DV Authentic Direct™

01 March 2023 | News, Product, Features & Updates

After its successful beta program, the DV Publisher Suite team is pleased to announce the official release of its latest innovation, Authentic Direct™. Now, all publishers can benefit from automation in brand suitability optimization, bringing a higher level of efficiency and interconnectivity to their direct ...

New! Access Insights Quickly with Dynamic Filters for Inventory Quality

18 January 2023 | Features & Updates, News

Inventory Quality provides publishers with critical transparency and extensive data capabilities. We know that, in order to maximize inventory value and meet your campaign goals, you need to be able to access your data as quickly as possible, and control how that data is viewed ...

New! Universal Ad Server Support for DV Publisher Suite

07 September 2022 | Features & Updates

Ad servers are the primary hub for advertising data that publisher teams analyze to understand their business. Pulling this data into DV Publisher Suite and deploying quality measurement across all of your inventory will enable teams to gain a holistic understanding of quality and performance. ...

New! Get a Complete Understanding of Video Viewability with In-Depth Audibility & AVOC Metrics

26 April 2022 | Features & Updates, Product

Digital video is one of the fastest-growing advertising formats, with numerous benefits for both publishers and advertisers. The growth of this channel makes it important for publishers to measure all aspects of video performance, including quality metrics related to fraud and viewability. With these tools ...

New! Set Your Own Standards with Custom Viewability

21 January 2022 | Features & Updates

Viewability has become table stakes for digital ad campaigns. Publishers are tasked with utilizing viewability metrics to meet advertiser requirements, which has grown more difficult as viewability has evolved and new standards adopted. With ever-evolving standards and measurement tech, publishers need viewability solutions that can ...

New! Target Ads in Privacy-Safe Way with Custom Contextual for DV Publisher Suite

05 October 2021 | Features & Updates, News

The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...

DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

19 August 2021 | Features & Updates, From the Team, News

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield. NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...

New! Highlight Sales Opportunities & Better Understand Demand with DV’s Inventory Compatibility Score

17 August 2021 | Features & Updates, News

Your inventory is diverse and so are the buyers you sell it to. It can be a challenge to ensure you position the “right” content to suit each advertiser's unique brand suitability goals. This can be even more challenging with new clients or ...

New Smart Connection™ Added: Xandr (Formerly AppNexus)

12 August 2021 | New Connections, Features & Updates

Get more from your Xandr [https://www.xandr.com/] data through the newly added Smart Connection™ in DV Publisher Suite. In addition to existing Xandr support in Unified Analytics and Campaign Delivery, publishers can now access Xandr data in Inventory Quality to gain comprehensive measurement ...

Beyond Verification: Measuring Ad Exposure and Engagement for Publishers

29 July 2021 | Features & Updates, Tips & Resources

Verification metrics such as fraud, viewability, and brand safety are important to advertisers. These metrics can help you determine the likelihood of an ad being seen by a real user, but not necessarily how much the user is actually paying attention to it. Both advertisers ...

New! Analyze the Entire Video Delivery Chain in DV Publisher Suite

14 July 2021 | From the Team, Features & Updates

Valuable video inventory is constantly threatened by ad delivery issues related to broken creatives, latency and complex demand chains. With some publishers reporting that up to 30% of video ads fail to deliver, there are substantial revenue opportunities for teams that are able to quickly ...

New Ad Server Integration: FreeWheel

01 April 2021 | New Connections, Features & Updates

In an effort to provide additional insights on publisher video inventory, DV Publisher Suite is expanding its FreeWheel integration across the platform. This support will help publishers easily ingest data to gain improved video insights across Inventory Quality and Video Delivery, joining the already active ...

New! Maximize Insights with Expanded Data Join Capabilities

03 March 2021 | News, Features & Updates

Publishers deal with complex data sets from a multitude of sources on a daily basis. The disconnected nature of this data makes it hard to recognize its value if you are unable to analyze it in one place. Your organization may have attempted to do ...

Optimize Yield in Real-Time with Quality Targeting Automation

19 February 2021 | News, Features & Updates

Inventory optimization is a critical aspect of publisher workflows, but can also be incredibly complex and time consuming. The foundation of enabling effective optimization starts with developing a strategy to holistically manage the increasing amount of aggregated quality and performance data. But how do you ...

New! Get Additional Insights With DV Brand Suitability Tiers In DV Publisher Suite

06 January 2021 | News, Features & Updates

Premium publishers have traditionally experienced a lack of transparency and standardization surrounding the advertiser pursuit of brand safety. Through the overly cautious use of brand safety tools, both the buy and sell side have seen issues with reporting, billing and scalability. Today’s launch of ...

New! Boost Revenue with Video Ad Delivery Insights & Optimization

18 November 2020 | Product, Features & Updates

Video ads are considered one of the most engaging forms of advertising and a valuable type of inventory for publishers; however, the video delivery process is incredibly complex and most publishers deal with a high rate of ads that fail to deliver. Because of this, ...

It's Time to Rethink Your Digital Ad Operations Workflow

24 August 2020 | Features & Updates, News, Getting Started

The stakes in ad ops keep rising. Complexity and innovation are driven by the demand-side, and media quality metrics are playing a key role in contracts and billing. Publishers have historically kept up by inventing new workflows and chasing new data sources without time to ...

New! Create Team Dashboard Views with FlowIQ Custom Groups

18 May 2020 | Product, Features & Updates

For teams that want insight into who’s doing what, and how their campaigns are delivering, FlowIQ [http://https://www.ad-juster.com/flowiq] just got more flexible. Custom Groups allow you to see multiple users grouped into a single view. Account managers, traffickers, sales executives, ...

5 Ways Remote Ad Ops Teams Can Collaborate with FlowIQ

24 March 2020 | Tips & Resources, Features & Updates, Product

While remote work is definitely not a new challenge, the scope of this challenge has increased exponentially for many in recent weeks. Companies across the globe are now navigating the impact of the novel coronavirus, COVID-19, on their teams and communities and many are practicing ...

New! Get Quick & Easy Insights with ProgrammaticIQ Dashboard Templates

11 March 2020 | Product, Features & Updates

Dashboards bring your data to life and tell stories that help you communicate, answer deeper questions, and make data-driven decisions. There are many different ways that you can approach analyzing your digital advertising data in ProgrammaticIQ. You can start from scratch creating your own custom ...

Introducing FlowIQ Benchmark: Stay ahead of the competition

27 January 2020 | Product, News, Features & Updates, From the Team

Do you know how you stack up against competing publishers? Imagine having access to direct-sold advertising industry data that shows you exactly where you stand in key areas. In today’s highly competitive digital landscape, industry benchmarks can be a critical tool to help you ...

DV Publisher Insights