POSTS TAGGED: Tips & Resources

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth.  Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

Video ad breakage: Unearthing real solutions

This is part two of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Find the first part of his investigation here [https://pub.doubleverify.com/blog/video-ad-breakage-part-of-ad-tech-life/]. Conversations with campaign managers, product ...