Collect, Segment and Scale: The Benefits of First-Party Data Sets

04 November 2022 | Getting Started, Tips & Resources

(This is the first of a two-part feature on first-party data sets for publishers. Stay tuned for part two, releasing later this month.) These days, to say that the digital advertising world is “changing” would be an understatement. The looming deprecation of third-party data represents ...

Clearing the Road: How DPO and SPO Affects Publishers

27 October 2022 | Getting Started, Tips & Resources

Despite accounting for 90% of digital ad spend in the US alone, programmatic advertising continues to present a unique challenge in the relationship between digital publishers and advertisers. Namely, the constant pursuit of that ever-elusive sweet spot between lowest cost and highest value. It’s ...

4 Ways to Automate and Optimize Delivery with DV Publisher Suite’s Quality Targeting

31 August 2022 | From the Team, Getting Started, Tips & Resources

Optimization is time consuming. From both a campaign and overall revenue perspective, teams need to ingest and analyze large amounts of data before they can begin the work of tweaking their targeting and delivery strategy. The reality is that every team is strapped for time ...

6 Ad Ops Skills Needed to Succeed Now and in the Future

17 June 2022 | Tips & Resources

Ad operations teams are the lifeblood of any publisher organization that relies on advertising as a revenue source. These individuals work on the front lines of a complex ad tech ecosystem that is constantly evolving, pushing them into new challenges and opportunities on a daily ...

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

19 May 2022 | From the Team, Getting Started, Tips & Resources

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth. Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

Differences Explained: CTV, OTT and Linear TV

01 April 2022 | Tips & Resources, Getting Started

CTV has become a true pillar in the industry. Increasing demand from advertisers for CTV and OTT offerings has many publishers energized to enter the burgeoning CTV marketplace. With more households than ever choosing to “cut the cord” on traditional TV, this trend is poised ...

Analyzing Advertiser Verticals: A Publisher Tool to Close More Direct Deals

30 March 2022 | Getting Started, Tips & Resources

Direct deals have been a proven way for publishers to gain higher CPMs by working with the largest brands and agencies in digital advertising. This strategy is getting even more attention lately, as privacy and tracking changes promise to increase advertiser interest in direct relationships ...

Measurement Opportunities for Publishers in the Rising CTV Industry

04 February 2022 | From the Team, News, Tips & Resources

The CTV boom has the advertising industry buzzing at the unique opportunities it presents. 80% of U.S. households owning one or more CTV devices and more users than ever choosing to cut the cable cord and pivot to OTT video offerings, CTV now represents ...

Understanding Key-Value Targeting for Publishers

13 December 2021 | Getting Started, Tips & Resources

You may have heard of key-value targeting before, a feature offered in Google Ad Manager (GAM) and other ad servers. Key-value pairs define custom targeting parameters within Google’s ad server. But how can publishers benefit from using them, and why is it important to ...

Optimizing for Viewability: A Guide for Publishers

27 October 2021 | Getting Started, Tips & Resources

Last time in our viewability series, we took a look at the creation and evolution of viewability standards and why it’s important for publishers to optimize for viewability. Viewability is a vital digital advertising KPI that is now considered table stakes for buyers in ...

What Makes a Viewable Impression? Publisher’s Guide to Ad Viewability Standards

04 August 2021 | Tips & Resources, Getting Started

Viewability matters for publishers. Google Ad Manager data shows that increasing ad viewability from 50% to 90% results in an 80% increase in revenue. That’s an impressive increase. But what is viewability, exactly? The answer to that question is more nuanced than it would ...

Beyond Verification: Measuring Ad Exposure and Engagement for Publishers

29 July 2021 | Features & Updates, Tips & Resources

Verification metrics such as fraud, viewability, and brand safety are important to advertisers. These metrics can help you determine the likelihood of an ad being seen by a real user, but not necessarily how much the user is actually paying attention to it. Both advertisers ...

2020 Retrospective: Publisher Insights on Ad Verification and Blocking

26 July 2021 | News, Case Studies, Tips & Resources

Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...

The Fight Against Ad Fraud: A Publisher’s Role

04 June 2021 | Tips & Resources, Getting Started

With an understanding of how ad fraud works, it’s easy to see why it remains a constant battle for the digital ad industry. And everyone, from buyers to sellers, has a stake in this fight. While ad fraud is often presented in terms of ...

Brand Safety vs. Brand Suitability

25 May 2021 | Tips & Resources, From the Team, Getting Started

Over the course of 2020, the world saw an unprecedented news cycle from the COVID-19 pandemic to the U.S. Presidential Election. Publishers and advertisers alike faced challenges with how to effectively safeguard a brands reputation and benefit from the surge of web activity. While ...

How to Improve Your Ad Ops Workflow Through Simplicity and Automation

03 May 2021 | Getting Started, Tips & Resources

So, you’ve taken a look at your ad ops workflow, or perhaps even calculated your team’s TTR, and have decided to do something about it. That’s a good start, but developing a better process involves answering some other key questions: How do ...

The Fight Against Ad Fraud: A Breakdown for Publishers

28 April 2021 | Tips & Resources, Getting Started

Ad fraud is one of the most pervasive issues in the industry today. The World Federation of Advertisers has estimated that by 2025 more than $50 billion annually will be squandered on ad fraud. As advertising spend increasingly prioritizes digital media, ad fraud continues to ...

Video ad breakage: Unearthing real solutions

26 February 2021 | From the Team, Tips & Resources

This is part two of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Find the first part of his investigation here. Conversations with campaign managers, product managers and engineering staff at top ...

Media Quality Misconceptions: Transparency Through Technology

29 January 2021 | Tips & Resources

Whether ad performance is being measured by viewability, brand suitability, or something else entirely, media quality plays an integral role in the success of the publishing industry. In search of higher performance, advertisers have begun to rely on an extensive set of criteria to focus ...

Video Ad Breakage: Part of Ad Tech Life?

18 December 2020 | From the Team, Product, Tips & Resources

Part one of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Before joining the DV Publisher Team, I founded an online video technology company named Zentrick nearly a decade ago. By the ...

Meredith Corporation Cuts Report Time “From Hours to Minutes” With DV Publisher Suite

17 December 2020 | Product, Tips & Resources, Case Studies

Over the last 118 years, Meredith Corporation has become one of America’s most accomplished publishers through its commitment to service journalism. Across broadcast television, print, digital and video, their media group reaches over 190 million viewers every month. Given their digital team’s expansive ...

3 Media Quality Best Practices for Publishers

22 October 2020 | Tips & Resources

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...

Publisher’s Guide to Data Maturity

18 June 2020 | Tips & Resources

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

Top Programmatic Dashboards for Publishers

10 June 2020 | Tips & Resources, Product

Keeping your finger on the pulse of your programmatic strategy is not a simple task. There are thousands of ways to visualize and organize this data, which can lead to confusion at all levels of your business. Different team members often need different levels of ...

4 Characteristics of a Data-Driven Culture

20 May 2020 | Tips & Resources

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

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