POSTS TAGGED: Tips & Resources

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth.  Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

3 Media Quality Best Practices for Publishers

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...

Publisher’s Guide to Data Maturity

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

4 Characteristics of a Data-Driven Culture

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

Types of Header Bidding: Expectations vs. Reality

Header bidding as a subject matter has always prompted question marks. Though the technology has been around for almost five years, the industry, including publishers, buy-side, sell-side, webmasters, and others are still keen to learn more about it. In our last webinar with Stuart Moncada, ...