POSTS TAGGED: Case Studies

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 6, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...

How Ad-Juster Saved Me From Ad Operations Disaster

by Alyson Shontell, The Business Insider Working at a startup, I wear a lot of hats. Although my title is Sales & Marketing Associate, what that really means is ad sales/marketing/event planning/writing/campaign maintenance/scheduling/invoicing/ad trafficking/ad operations/everything else. ...

Gawker Media - Ad-Juster Case Study

.....Simply put, Ad-Juster prevents most of the issues Gawker Media faced regarding 3rd party data collection and discrepancy management..... (Kate Maxwell - Gawker Media) Please click the link below to see the complete study: Gawker Media - Ad-Juster Case Study ...

Google DoubleClick - Ad-Juster Case Study

..... Ad-Juster began using Google’s DFP API to accommodate the growing number of its customers upgrading to the DFP Premium platform. With Google’s DFP API, Ad-Juster can interact directly with the DFP platform to pull publishers’ order, ad and line item data. ..... Please click ...