POSTS TAGGED: Case Studies

Case Study: How Authentic Direct™ Allowed The Arena Group to Maximize Campaign Efficiency

08 March 2023 | Case Studies, News, Features & Updates

The Arena Group, a tech-powered media company with brands such as The Street and Sports Illustrated, wanted an automated way to proactively align with their client’s brand suitability settings to maximize efficiency and revenue. To reduce inventory waste and grow their direct business, The ...

Post-cookie Questions: What Publishers and Advertisers Are Thinking About the New Digital Advertising Era

20 December 2021 | Case Studies, From the Team

With third-party cookie deprecation and other privacy-related changes on the horizon, publishers and advertisers are preparing for a new future. From its unique vantage point, DoubleVerify has been working with both advertisers and publishers to better understand how to leverage this shift to build a ...

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

06 December 2021 | Case Studies, News

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 6, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...

2020 Retrospective: Publisher Insights on Ad Verification and Blocking

26 July 2021 | News, Case Studies, Tips & Resources

Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...

Meredith Corporation Cuts Report Time “From Hours to Minutes” With DV Publisher Suite

17 December 2020 | Product, Tips & Resources, Case Studies

Over the last 118 years, Meredith Corporation has become one of America’s most accomplished publishers through its commitment to service journalism. Across broadcast television, print, digital and video, their media group reaches over 190 million viewers every month. Given their digital team’s expansive ...

Skyscanner Unifies Reporting, Identifies New Revenue Opportunities

20 February 2020 | News, Case Studies

More than 100 million people rely on the Skyscanner [https://www.skyscanner.com/] app and website each month to help them with their travel plans. To match the company’s growth, Skyscanner saw that it needed a more robust reporting infrastructure to centralize data from ...

Ad-Juster Case Study: How eHealthcare Solutions Streamlines Campaign Reporting

15 February 2017 | Case Studies

Ad-Juster Media Analytics Platform (MAP) allows digital publishers to closely monitor ad campaigns for discrepancies, delivery issues, incorrect tag set-up, missing access to 3rd-party data and many other benefits, all in one simple report. “Ad-Juster has streamlined our ad operations and billing processes tremendously. It ...

75% Time Savings on Ad Campaign Management - Undertone

09 May 2014 | Case Studies

Undertone’s goal to using Ad-Juster was to streamline the ad campaign process, thereby saving time and increasing productivity by having all the data from the multiple ad servers in one place. Ad-Juster got the Undertone's data into just one spreadsheet report that had relevant ...

Optimizing Ad Campaign Performance - Active Network/Ad-Juster Case Study

30 January 2014 | Case Studies

Reporting was a huge drain on Active Networks resources, gaining access to third party data in a meaningful manner was nearly impossible. Because of the manual nature of this trade, they generally resorted to only pulling once a month for billing. “Prior to Ad-Juster, our ...

How Ad-Juster Saved Me From Ad Operations Disaster

17 September 2013 | Case Studies

by Alyson Shontell, The Business Insider Working at a startup, I wear a lot of hats. Although my title is Sales & Marketing Associate, what that really means is ad sales/marketing/event planning/writing/campaign maintenance/scheduling/invoicing/ad trafficking/ad operations/everything else. The ...

Gawker Media - Ad-Juster Case Study

27 February 2013 | Case Studies

.....Simply put, Ad-Juster prevents most of the issues Gawker Media faced regarding 3rd party data collection and discrepancy management..... (Kate Maxwell - Gawker Media) Please click the link below to see the complete study: Gawker Media - Ad-Juster Case Study [http://www.ad-juster.com/news/ ...

Google DoubleClick - Ad-Juster Case Study

27 February 2013 | Case Studies

..... Ad-Juster began using Google’s DFP API to accommodate the growing number of its customers upgrading to the DFP Premium platform. With Google’s DFP API, Ad-Juster can interact directly with the DFP platform to pull publishers’ order, ad and line item data. ..... Please click ...