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Optimizing Ad Campaign Performance - Active Network/Ad-Juster Case Study

Reporting was a huge drain on Active Networks resources, gaining access to third party data in a meaningful manner was nearly impossible. Because of the manual nature of this trade, they generally resorted to only pulling once a month for billing. “Prior to Ad-Juster, our ad ops team would have to compile data and add a number of formulas to get at the data we needed in order to optimize and monitor campaigns.” says Marc Kozai – Sr. Manager, Media Operations at Active Network.

Dealing with discrepancy mitigation and campaign management has become very easy with Ad-Juster reports. Now, with better access to data and with all the extra time saved, their ad ops team can spend more time on making sure that the campaigns are performing at optimal level.

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