POSTS TAGGED: Getting Started

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth.  Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

Best Practices: Roles in a Programmatic Workflow

Industry forecasts estimate that programmatic transactions will continue their steady growth, accounting for 65% of all digital media, or $84B, in 2019 (Zenith [https://www.zenithmedia.com/65-of-digital-media-to-be-programmatic-in-2019/]). This revenue opportunity is not one to be missed—in this post, we share best staffing practices ...

Programmatic Deal Types Explained

The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith [https://www.zenithmedia.com/65-of-digital-media-to-be-programmatic-in-2019/]. This is a huge opportunity for publishers to monetize inventory, but you might be leaving ...