AUTHOR: Ad-Juster

New! Advanced Permissions & Sharing

Publisher teams know that the ability to effectively collaborate is an important factor in building an efficient workflow. We’re excited to announce advanced permissions and sharing for improved flexibility managing and collaborating with your team in ProgrammaticIQ. To give you more control of what ...

Publisher’s Guide to Data Maturity

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

4 Characteristics of a Data-Driven Culture

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

Log-Level Data 101 for Publishers

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Bonzai: New FlowIQ Connection

We've added support for Bonzai: Make your digital advertising smarter, faster, and better with Bonzai, the programmatic creative management platform. When you connect Bonzai with FlowIQ, you unlock the power of near-real-time performance measurement and campaign optimization. Bonzai’s self-serve platform allows publishers to create, ...

Top Digital Media Events to Attend in 2020

With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for ...

Ad-Juster Joins DoubleVerify

We are excited to announce that Ad-Juster has joined DoubleVerify, the leading independent platform for digital media measurement software and analytics. Headquartered in New York, NY and operating across the globe, DoubleVerify authenticates the quality and effectiveness of digital media for the world’s largest ...

Programmatic I/O Descends Upon New York

Programmatic I/O, the largest programmatic conference in the industry, took place earlier this month in New York and we were excited to be there as a sponsor. With all of the changes to the digital advertising landscape and advances in platforms and technology this ...

New Smart Connection™ Added: Google Ads

Do more with Google Ads when you use a Smart Connection™ to pull your data into the ProgrammaticIQ media analytics platform. Ingesting data from the Google Ads API improves account and campaign management efficiency—with Smart Connections™ publishers can now generate custom reports, manage inventory, ...

Finding a Revenue Balance at Digiday Publishing Summit Key Biscayne

Digiday recently held their Publishing Summit in Key Biscayne, FL, and we were proud to sponsor such a thoughtful event for publishers. Publishers have experienced many headwinds this year including GDPR regulations, dropping display revenues, and frustrations scaling other revenue streams, but conversations at the ...

Header Bidding Wrappers 101

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk. Now the go-to ad-selling tactic for publishers, header bidding has been around since late 2014 and has ...