Inventory Quality Insights

Analyze and Optimize With Metrics That Matter

Gain new insights on how your inventory is viewed by advertisers with one of the most comprehensive measurement platforms in the industry.

Make Sense of Your Inventory in Real-Time to Improve Yield

Data transparency empowers premium publishers to utilize proactive strategies instead of reactive processes. When access to media quality measurement expands, the entire industry benefits from previously clouded analytics.
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Improve ad viewability with page-level insights that drive additional monetization and increase likelihood of reaching advertiser viewability guarantees with your premium inventory.

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Invalid Traffic

Reduce your exposure to fraud and invalid traffic before it impacts revenue by leveraging DV’s MRC accredited fraud detection methodology aimed at creating a more secure advertising environment.

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Brand Suitability Categories

Gain full transparency into content classifications at the URL-level with access to a market-leading 90+ unique brand suitability categories, including DV Brand Suitability Tiers.

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Video Delivery

Optimize delivery of your valuable video inventory and better understand the impact of failures with full transparency into the entire video delivery chain.

DV Inventory Quality Insights

Gain Visibility Into The Metrics That Drive Advertiser Goals

Easily troubleshoot and optimize towards advertiser KPIs with a comprehensive data set across all of your inventory. Monitor your traffic at a line item, creative and advertiser level in order to identify trends that impact pricing or performance.

Showcase Your Premium Inventory and Find the Right Buyers

DV’s Inventory Compatibility Score (ICS) provides publishers with transparency into how their inventory is perceived by prospective buyers in order to better understand demand and position their brand to win new business. Unlike aggregate scoring models with unclear methodology and variables, ICS provides a clear way to measure and communicate content compatibility.
DV Inventory Compatibility Score
DV Demand Quality Insights

Optimize Video Delivery With
Full Transparency

Keep a pulse on how your video inventory is performing and uncover delivery problems such as ad breakage, VAST errors, and more. With full transparency into the entire video delivery chain, publishers can understand where failures occurred, the reasons why they occurred, and the total impact of these failures..

Offer Impressions That Count

Now you can identify media quality issues before they negatively impact your yield. Predict viewability and identify invalid traffic in real-time to prevent the need for over delivery or make goods. Brand safety and contextual categories allow you to automatically match the right inventory to the right advertiser partner.
DV Quality Targeting Automation


Deduplicated quality measurement across all of your owned and operated properties.
Quality data is associated with granular campaign data to easily troubleshoot and optimize towards advertiser goals.
Minimize discrepancies, over buffering, and make goods from under delivery with campaign pacing and performance insights.
Prove the value of your inventory with a comprehensive view of quality.
Monitor quality based trends over time to help make meaningful and lasting inventory adjustments aimed at improving ad performance and user experience.