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The Rise of Retail Media: What to Expect in 2024

The numbers speak for themselves. Fifty-six individual retail media networks (RMNs) have been developed and launched over the past decade, and over half of those new networks have emerged over the last three years. When you factor in the twelve-digit global ad spend projections for 2023, it becomes clear that retail media is one of the fastest-growing channels in digital advertising today.

DV has worked closely with early retail media adopters in order to better understand the challenges and opportunities that buyers and sellers face. With the help of Sapio Research, we created this report to share emerging trends in retail media. In it, you’ll find answers to key questions about how advertisers are approaching their investments in the retail media space. 

Download this report to gain important insights on:

  • The current state of retail media, including key buyer objectives, campaign effectiveness, and perceived RoAS
  • The role of quality measurement in establishing trust and transparency between partners
  • Potential roadblocks that may limit a wider adoption of retail media
  • And more!