POSTS TAGGED: Tips & Resources

Header Bidding: Client vs Server-side

11 February 2020 | Tips & Resources, Getting Started

Cats versus dogs. Mac versus PC. Tupac versus Biggie. These debates have raged for centuries across the annals of human history. Now, the digital advertising industry is introducing a new debate for the public to parse: which kind of header bidding integration should I use? ...

Log-Level Data 101 for Publishers

12 January 2020 | Tips & Resources

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Top Digital Media Events to Attend in 2020

04 December 2019 | News, Tips & Resources

With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for ...

Latency in Digital Advertising: A Guide for Publishers

21 October 2019 | Tips & Resources

High latency kills user experience and publisher revenue. However, in any digital system, latency can’t be avoided—there’s too many partners and platforms that need to exchange calls and bids, ad viewability and quality vendors that need to be included in the process. ...

Header Bidding Wrappers 101

16 September 2019 | Tips & Resources

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk. Now the go-to ad-selling tactic for publishers, header bidding has been around since late 2014 and has ...

Video Advertising 101: How Publishers Are Growing Revenue

25 July 2019 | Getting Started, Tips & Resources

While website visitors grow immune to display ads, video still has the power to capture the attention and imagination of audiences. Advertisers know this and are making a stronger investment in video to drive home lasting messaging—eMarketer predicts US digital video advertising to reach ...

Data Visualization Best Practices for Programmatic Publishers

22 June 2019 | Tips & Resources

As digital advertising has become increasingly data driven over the years, publishers need to learn how to utilize data to their best advantage. Visualizing data offers a clear cut, accessible picture of performance that gives stakeholders a quick and thorough understanding of the data driving ...

The Programmatic Scorecard, Summer 2019

21 June 2019 | Tips & Resources

The Definitive Standard in Data + Analytics for Publishers The top ten demand partners in programmatic advertising, alone, generate more than $84 billion in revenues every year. But publishers often lack visibility into how well they are leveraging these partners due to inconsistent or missing data— ...

How to Choose an Ad Order Management System + Top 6 OMSs Reviewed

10 June 2019 | Tips & Resources

On July 31st, 2019 Google will shut down DoubleClick Sales Manager (DSM). This isn’t news to publishers, who have spent their time since the announcement evaluating OMS providers and cautiously contemplating the colossal commitment that comes with migrating onto a new platform. With the ...

What Google’s Move to a Unified First Price Auction Means for Publishers

23 April 2019 | News, Tips & Resources

In March, Google announced that it will be shifting its programmatic exchange and ad server, Google Ad Manager (previously known as AdX and DFP, respectively), to a first price auction model. As part of this move, Google will run a single, unified auction and abandon ...

FlowIQ Connections: 3 Best Practices for Optimal Data Management

02 April 2019 | Tips & Resources, Product

Simple and intuitive data management is one of the main reasons Ad-Juster users advocate for FlowIQ. Whether you’re new to the platform or a long-time customer, it’s important to maintain your connections so your organization has all the necessary data to analyze and ...

The Publishers Playbook: Digital Audio Advertising in 2019

20 March 2019 | Getting Started, Tips & Resources

When you think of immersive consumer experiences, VR might be the first thing that comes to mind, but audio swings a much bigger bat and is positioned to be a driving force in the digital ad industry. 189 million Americans, or 67% of the population, ...

5 Benefits of Automating Your Programmatic Reporting

05 March 2019 | Tips & Resources

Spring cleaning season is right around the corner, and tidying up is on everyone’s mind. Despite what you may think, decluttering doesn’t begin and end with personal possessions—in the office, it extends to processes, too. As the programmatic field has widened, so ...

How to Choose the Right Programmatic Analytics Solution

28 February 2019 | Tips & Resources, Getting Started

Programmatic is a big deal. Over the past decade, programmatic technology and operations have evolved at a lightning-fast pace, and revenue is expected to continue its 19.3% growth rate through 2023! Publishers selling ads programmatically work with and test out a variety of demand ...

Best Practices: Roles in a Programmatic Workflow

04 February 2019 | Tips & Resources, Getting Started

Industry forecasts estimate that programmatic transactions will continue their steady growth, accounting for 65% of all digital media, or $84B, in 2019 (Zenith). This revenue opportunity is not one to be missed—in this post, we share best staffing practices from the industry so you ...

Programmatic Deal Types Explained

14 January 2019 | Getting Started, Tips & Resources

The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith. This is a huge opportunity for publishers to monetize inventory, but you might be leaving money on the table if ...

Ad Ops’ Evolution: Meeting the Programmatic Challenge

11 December 2018 | Getting Started, Tips & Resources

Adapt or Die. Chasing the $100B+ CarrotSuccessfully delivering all $111B of programmatic- and direct-sold advertising (2018 US expected, eMarketer) and everything in between is the responsibility of advertising operations—but this wasn’t always the case. The digital ad environment has undergone enormous change just ...

Productivity & Profitability in Publisher Ad Ops

26 September 2018 | From the Team, Tips & Resources

Stop revenue losses from operational inefficiencies. Supercharge your workflow and add $1M+ to your bottom line.Advertiser demands and industry developments have left publishers without the time to think strategically about their operations, resulting in costly inefficiencies and thin margins. But, growing the top line ...

The Next Generation of Direct-Sold Campaign Management (without the spreadsheets!)

10 September 2018 | From the Team, Tips & Resources

Take your operations out of spreadsheets and into a collaborative workflow tool designed for digital advertising data.In a recent industry survey, 88% of respondents admitted they do not have the time to prioritize troubleshooting and optimization and 73% stated that they don’t have ...

Programmatic Reporting Strategy for Publishers

05 June 2018 | Tips & Resources

Programmatic advertising has evolved and skyrocketed in growth, but the reporting ecosystem has not matured at the same pace. Challenges are fueled by a lack of standardization which has led each partner in the programmatic ad delivery chain to adopt their own conventions, naming standards, ...

Identify and Eliminate Data Silos: A How-To For Publishers

23 May 2018 | Tips & Resources

Data silos are often a reality for modern companies. Businesses rely on big data to drive analysis and revenue goals – and that data flows in from more channels than ever before. Managing all that information falls to individual teams working on disparate software and collecting ...

To Buy or not to Buy? That is the question (dogging advertising analytics)

18 May 2018 | Tips & Resources

As your company grows, expands its capabilities, develops new business, and looks to increase efficiencies, you must be strategic about each new step you take. For example, consider your media analytics needs: should you build your own solution with in-house developers or buy a tool ...

How to Choose the Right Ad Server (Plus Top 10 Ad Servers Reviewed)

15 April 2018 | Tips & Resources

It’s a well-known fact that monetizing your content effectively requires more than simply running ads. Campaigns, as well as individual placements, must be managed, edited, and repeatedly tested for performance. Ad servers can help you do exactly that via a centralized platform. An ad ...

GDPR & You: A Simplified Guide to Understanding the EU’s New Data Regulations

17 February 2018 | Tips & Resources, News

On May 25th, 2018, the European Union’s General Data Protection Regulation (GDPR) will go into effect, and a post-Brexit UK has stated they will also adopt the new regulations into their own laws. By constituting the legal grounds for processing data and granting rights ...