The Fight Against Ad Fraud: A Publisher’s Role

04 June 2021 | Tips & Resources, Getting Started

With an understanding of how ad fraud works [https://pub.doubleverify.com/blog/the-fight-against-ad-fraud-a-breakdown-for-publishers/], it’s easy to see why it remains a constant battle for the digital ad industry. And everyone, from buyers to sellers, has a stake in this fight. While ad fraud ...

Brand Safety vs. Brand Suitability

25 May 2021 | Tips & Resources, From the Team, Getting Started

In 2020, the world saw an unprecedented news cycle. From COVID-19 to the US Presidential Election, both publishers and advertisers faced challenges with how to effectively safeguard a brand’s reputation and benefit from the surge of user activity. While web traffic hit record highs ...

How to Improve Your Ad Ops Workflow Through Simplicity and Automation

03 May 2021 | Getting Started, Tips & Resources

So, you’ve taken a look at your ad ops workflow, or perhaps even calculated your team’s TTR, and have decided to do something about it. That’s a good start, but developing a better process involves answering some other key questions: * How do ...

The Fight Against Ad Fraud: A Breakdown for Publishers

28 April 2021 | Tips & Resources, Getting Started

Ad fraud is one of the most pervasive issues in the industry today. The World Federation of Advertisers has estimated that by 2025 more than $50 billion annually will be squandered on ad fraud. As advertising spend increasingly prioritizes digital media, ad fraud continues to ...

Video ad breakage: Unearthing real solutions

26 February 2021 | From the Team, Tips & Resources

This is part two of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Find the first part of his investigation here [https://pub.doubleverify.com/blog/video-ad-breakage-part-of-ad-tech-life/]. Conversations with campaign managers, product ...

Media Quality Misconceptions: Transparency Through Technology

29 January 2021 | Tips & Resources

Whether ad performance is being measured by viewability, brand suitability, or something else entirely, media quality plays an integral role in the success of the publishing industry. In search of higher performance, advertisers have begun to rely on an extensive set of criteria to focus ...

Video Ad Breakage: Part of Ad Tech Life?

18 December 2020 | From the Team, Product, Tips & Resources

Part one of a two-part series on improving video ad delivery as told by Pieter Mees, SVP of Engineering, Supply at DoubleVerify. Before joining the DV Publisher Team, I founded an online video technology company named Zentrick nearly a decade ago. By the time we ...

Meredith Corporation Cuts Report Time “From Hours to Minutes” With DV Publisher Suite

17 December 2020 | Product, Tips & Resources, Case Studies

Over the last 118 years, Meredith Corporation has become one of America’s most accomplished publishers through its commitment to service journalism. Across broadcast television, print, digital and video, their media group reaches over 190 million viewers every month. Given their digital team’s expansive ...

3 Media Quality Best Practices for Publishers

22 October 2020 | Tips & Resources

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...

Publisher’s Guide to Data Maturity

18 June 2020 | Tips & Resources

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

Top Programmatic Dashboards for Publishers

10 June 2020 | Tips & Resources, Product

Keeping your finger on the pulse of your programmatic strategy is not a simple task. There are thousands of ways to visualize and organize this data, which can lead to confusion at all levels of your business. Different team members often need different levels of ...

4 Characteristics of a Data-Driven Culture

20 May 2020 | Tips & Resources

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

3 Ways News Publishers are Innovating in the Face of COVID-19 Content Blocking

29 April 2020 | News, Tips & Resources

What if we told you that more website traffic can actually be a bad thing? That’s the reality that news publishers are dealing with today due to the COVID-19 pandemic. Buzzfeed claims [https://www.buzzfeednews.com/article/craigsilverman/news-sites-need-ads-to-survive-the-coronavirus-more-than-35] traffic is “unprecedented” and the ...

No cookies, no problem? How first-party data will prove crucial in a cookie-less future

17 April 2020 | Tips & Resources, News

For digital publishers, change is a constant presence. And now, with the loss of third-party cookies, change is on the way once more. For years, third-party cookies have been at the core of nearly every advertising campaign on the web, but that’s coming to ...

Types of Header Bidding: Expectations vs. Reality

05 April 2020 | Tips & Resources

Header bidding as a subject matter has always prompted question marks. Though the technology has been around for almost five years, the industry, including publishers, buy-side, sell-side, webmasters, and others are still keen to learn more about it. In our last webinar with Stuart Moncada, ...

Print publishers are flocking to these digital trends in 2020

31 March 2020 | Tips & Resources, News

Experts predict that the U.S. publishing industry’s total revenue will reach 129 billion dollars [https://www.statista.com/statistics/307299/global-book-publishing-revenue/] in 2023, but that doesn’t mean it’s smooth sailing. While printed publishing is still one of the major industries for ...

5 Ways Remote Ad Ops Teams Can Collaborate with FlowIQ

24 March 2020 | Tips & Resources, Features & Updates, Product

While remote work is definitely not a new challenge, the scope of this challenge has increased exponentially for many in recent weeks. Companies across the globe are now navigating the impact of the novel coronavirus, COVID-19, on their teams and communities and many are practicing ...

Header Bidding: Client vs Server-side

11 February 2020 | Tips & Resources, Getting Started

Cats versus dogs. Mac versus PC. Tupac versus Biggie. These debates have raged for centuries across the annals of human history. Now, the digital advertising industry is introducing a new debate for the public to parse: which kind of header bidding integration should I use? ...

Log-Level Data 101 for Publishers

12 January 2020 | Tips & Resources

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Top Digital Media Events to Attend in 2020

04 December 2019 | News, Tips & Resources

With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for ...

Latency in Digital Advertising: A Guide for Publishers

21 October 2019 | Tips & Resources

High latency kills user experience and publisher revenue. However, in any digital system, latency can’t be avoided—there’s too many partners and platforms that need to exchange calls and bids, ad viewability and quality vendors that need to be included in the process. ...

Header Bidding Wrappers 101

16 September 2019 | Tips & Resources

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk [https://adzerk.com/hbix/]. Now the go-to ad-selling tactic for publishers, header bidding has been around since ...

Video Advertising 101: How Publishers Are Growing Revenue

25 July 2019 | Getting Started, Tips & Resources

While website visitors grow immune to display ads, video still has the power to capture the attention and imagination of audiences. Advertisers know this and are making a stronger investment in video to drive home lasting messaging— eMarketer [https://www.emarketer.com/content/digital-video-advertising-best-practices-2019] predicts ...

Data Visualization Best Practices for Programmatic Publishers

22 June 2019 | Tips & Resources

As digital advertising has become increasingly data driven over the years, publishers need to learn how to utilize data to their best advantage. Visualizing data offers a clear cut, accessible picture of performance that gives stakeholders a quick and thorough understanding of the data driving ...

The Programmatic Scorecard, Summer 2019

21 June 2019 | Tips & Resources

The Definitive Standard in Data + Analytics for Publishers The top ten demand partners in programmatic advertising, alone, generate more than $84 billion in revenues every year. But publishers often lack visibility into how well they are leveraging these partners due to inconsistent or missing data— ...

DV Publisher Insights