While website visitors grow immune to display ads, video still has the power to capture the attention and imagination of audiences. Advertisers know this and are making a stronger investment in video to drive home lasting messaging— eMarketer [https://www.emarketer.com/content/digital-video-advertising-best-practices-2019] predicts ...

When you think of immersive consumer experiences, VR might be the first thing that comes to mind, but audio swings a much bigger bat and is positioned to be a driving force in the digital ad industry. 189 million Americans, or 67% of the population, ...

Programmatic is a big deal. Over the past decade, programmatic technology and operations have evolved at a lightning-fast pace, and revenue is expected to continue its 19.3% growth rate through 2023! Publishers selling ads programmatically work with and test out a variety of demand ...

Industry forecasts estimate that programmatic transactions will continue their steady growth, accounting for 65% of all digital media, or $84B, in 2019 (Zenith [https://www.zenithmedia.com/65-of-digital-media-to-be-programmatic-in-2019/]). This revenue opportunity is not one to be missed—in this post, we share best staffing practices ...

The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith [https://www.zenithmedia.com/65-of-digital-media-to-be-programmatic-in-2019/]. This is a huge opportunity for publishers to monetize inventory, but you might be leaving ...

Adapt or Die. Chasing the $100B+ Carrot Successfully delivering all $111B of programmatic- and direct-sold advertising (2018 US expected, eMarketer [https://www.emarketer.com/content/us-ad-spending-2018]) and everything in between is the responsibility of advertising operations—but this wasn’t always the case. The digital ...