POSTS TAGGED: Tips & Resources

Do You Make These 6 Media Buying Mistakes?

24 January 2018 | Tips & Resources

You're going to make mistakes. After all, to err is human. Happily, mistakes can also be some of the most effective learning tools, and you don't even have to make your own to learn from them! Take some time to review ...

How Ad Ops & Sales Can Work Together to Achieve Goals

19 January 2018 | Tips & Resources

Coordination between ad-sales teams and ad-operations teams is an obvious goal for publishers, but complexities generated by the logistics of selling ad space and the execution of the ensuing ad campaign makes such coordination extremely difficult. The pressure of a high-volume business environment, coupled with ...

Top Digital Media Events to Attend in 2018

15 January 2018 | Tips & Resources

The ad-tech industry is changing. In the last few years, programmatic ad buying has dramatically altered the way ad sales are done and therefore the landscape of the entire industry. With the introduction of AI technology, another shift is about to be made. In 2017, ...

Answers to Common Discrepancy Reporting Questions

04 January 2018 | Tips & Resources

Despite best efforts, discrepancies in ad operations are still an industry-wide problem. We know the sheer volume of data involved in discrepancy reporting can be overwhelming and often get questions from businesses about reporting best practices. Here we’ve answered a few of the top ...

6 Reporting Mistakes to Avoid in Ad Ops

14 December 2017 | Tips & Resources

Is your campaign reporting falling short of your expectations? We process thousands of reports each month and have noticed many of the same issues come up time and time again. It’s important to develop an understanding of common missteps in order to avoid them. ...

How to Make the Best Data-Driven Media Buying Decisions

04 December 2017 | Tips & Resources

Data should be every media buyer’s absolute best friend. Decisions based on rich and meaningful data support continuous improvement and ultimately promote enhanced revenue. Critical caution: Your data needs to be statistically significant, evidencing the likelihood that a relationship between two or more variables ...

5 Advantages of Direct-Sold Advertising

23 November 2017 | Tips & Resources

With endless emerging trends in the dynamic field of digital advertising, it can be difficult to decide which advertising method is the best option for your business. Programmatic buying is relatively new in the field and does have positive qualities that direct advertising cannot provide, ...

6 Tools Every Media Buyer Needs

20 November 2017 | Tips & Resources

You’re tasked with spending your advertising budget as effectively as possible while optimally distributing campaign messaging. That’s challenging. We’d like to help you work smarter, not harder. That’s why we’ve researched a list of powerful tools and resources to help ...

5 Browser Extensions You Need in Ad Ops

12 November 2017 | Tips & Resources

It’s challenging staying current and ahead of the curve in the ad ops and digital publishing world. It’s a growing obstacle for even seasoned ad ops professionals and publishers to keep track of the multitude of new and fast-evolving tech, industry regulations, requirements, ...

Free Webinar: The Future of Inventory Optimization with Ad-Juster

09 November 2017 | From the Team, Tips & Resources

Did you know unchecked discrepancies could be costing you millions in lost revenue opportunities? Monitoring, reducing, and reconciling discrepancies is essential for effective campaign optimization. Join us with Ad-Juster Sales Engineer Joe Lewis and Digital Revenue Operations Manager LeeAnne McElligott to learn how you can ...

Key Differences between Direct-Sold and Programmatic Advertising

06 November 2017 | Tips & Resources

Programmatic is starting to really change the game of how advertisers and publishers are buying digital ad space. According to eMarketer’s most recent estimate, in 2017, programmatic display spending will hit close to $33 billion. More advertisers and publishers are shifting toward programmatic as ...

How Agencies and Media Buyers Can Eat a Bigger Piece of the Pie

05 November 2017 | Tips & Resources

Even just a few years ago, an advertising agency could simply be referred to as a creative agency dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. Now, with digital technology having completely changed the way ...

What Digital Advertising Industry Restrictions Do I Need to Be Aware of?

02 November 2017 | Tips & Resources

One of the primary benefits of digital advertising is the ability to reach thousands and even millions of people with the few clicks of a button. However, there’s a heavy caveat associated with this immense benefit—the dangerous ease of which you can unintentionally ...

What to Expect in the Next 5 Years in Digital Advertising

29 October 2017 | Tips & Resources

Being competitive in your marketplace requires immediate and ongoing action. Transcending operating at just a competitive level, stepping up to the position of market leader, necessitates a comprehensive combination of acting now as well as planning future actions. In other words, your knowledge of what ...

How to Connect Vital Data Sets for Enhanced Campaign Insights

11 October 2017 | Features & Updates, Tips & Resources

As we discussed in our previous data-connection blog post [https://pub.doubleverify.com/blog/oms-ad-server-integration/], a direct order management system (OMS) integration, connecting your OMS and ad server data, delivers powerful benefits. It's essential to consider both contract data and reports coming out ...

Dominate Your Market with a Dynamic Workflow Management System

03 October 2017 | Tips & Resources

The ad ops industry is supersaturated. To compete, organizations are continuously tasked with accomplishing more with diminishing resources. The combination of fast-growing competition and increasing client expectations necessitate supreme efficiency in order to survive and thrive. Do you have the top spot in your market ...

5 Ways To Visualize Your Programmatic Data

20 July 2017 | Features & Updates, Tips & Resources

Get More from Your Programmatic Advertising Data You can take advantage of all the following types of Programmatic Data Management [https://www.ad-juster.com/programmatic-data] reports to gather, organize, and optimize the data flowing throughout your operations. The following reports are simply what’s immediately ...

Clear Visions: Expert Direct Reporting Tips

09 July 2017 | Tips & Resources

Best Practices for Discrepancy Reporting and Revenue Optimization Founded in 2007, Ad-Juster built the industry’s first automated data aggregation and reporting platform for discrepancies. We actively help reconcile billions in lost revenue due to discrepancies between publishers and advertisers. We process over 1,500 ...

Best Practices to Remedy Your Data Pains (Part 2)

30 June 2017 | Tips & Resources

Classic Combines with Custom for a Cure Connecting all your data sources, platforms, and partners is key. Let’s assume you’ve accomplished that. But centralized data is only as good as your means of actually digesting and analyzing it. What’s the best way ...

Best Practices to Remedy Your Data Pains (Part 1)

25 June 2017 | Tips & Resources

Centralized Data At the absolute core of optimized reporting is centralized data. Connecting all your data sources permits comprehensive visibility across your operations, allowing for exponentially more accurate analysis, planning, forecasting, and adjustments. Let’s take ad server data as an example. This common component ...

Exploring the Primary Pains of Direct-Sold Reporting

08 June 2017 | Tips & Resources

If Your Data Is Hurting, so Is Your Advertising When executed correctly, direct-sold-campaign reporting can empower your operations with quick and accurate comparisons of your premium inventory performance. Unfortunately, there are a number of obstacles that can prevent your organization from getting the most out ...

Leash the Beast: Automating Programmatic Reporting

19 July 2016 | Tips & Resources

The adoption of multiple SSPs and implementation of header bidding partners has become increasingly the norm for publishers, which has given them a clearer view of what all their inventory is worth. While it once seemed the domain of the demand side, publishers are increasingly ...

9 Approaches for Programmatic Non-Direct Inventory Optimization

11 July 2016 | From the Team, Tips & Resources

There is no single way to optimize programmatic inventory, mainly because not all publishers are working with the same demand sources. Each demand source partner may be using different platforms. Publishers that use multiple-demand source platforms have many challenges, and among them are data aggregation ...

Tip - on Transparency

12 March 2015 | Tips & Resources

BE TRANSPARENT! Here at Ad-Juster, we have so many different reporting capabilities and if you don't shed light on all current and desired report types, it will be difficult for us to know which reports will be most valuable for you. Our most ...

Tip - on Regular Campaign Reporting

11 March 2015 | Tips & Resources

In cases, where multiple stakeholders need or would be interested in regular campaign reporting not only can you set-up your reports to e-mail automatically on a schedule to you, but you can add in other e-mail addresses. This can save time for finance departments to ...