Google Sheets has become an important part of how teams collaborate and share data, making it an increasingly useful tool in today’s advertising workflows for many publishers. To support these use cases, DV Publisher Suite is adding Google Sheets functionality to Unified Analytics.
With GSuite’s collaborative toolkit being utilized by many publishers in the industry today, this update to DV’s all-in-one data aggregation and reporting tool will enable current and future DVPS customers to improve collaboration, ease workflows, and save valuable time and resources.
With this update, users can import data directly from Google Sheets to create Lookup Data Sets that can be joined with other revenue, quality and inventory data. This means that any changes that are made will automatically sync to the Lookup Data Set, eliminating the need to reupload data whenever mapping updates are needed.
While this initial integration introduces functionality for Lookup Data Sets, users can look forward to additional capabilities in the future. If you’re interested in learning more about this update, or how DV Publisher Suite can supercharge your operations, schedule a demo today!