DoubleVerify’s publisher division is pleased to welcome five-year company veteran, Ginny Hunter, to her new role as Vice President of Publisher Client Development. As VP, Hunter will be tasked with overseeing and advancing DoubleVerify’s commitment to an industry-leading customer experience for its global publisher client base. In this role, Hunter will collaborate closely with our key publisher stakeholders and leverage their insights to improve their experience with DV’s publisher offerings.
“We are fortunate to have Ginny in this new position that leverages her experience and talents to better serve our publisher clients,” said Mimi Wotring, SVP of Publisher Sales and Client Services at DoubleVerify. “Her tenure with the company and expansive knowledge of our publisher services will help her make both an immediate and lasting impact on improving our client experience.”
Hunter brings thirteen years of marketing, sales, and business development experience to her new executive position. Her work with DV publishers began at Ad-Juster, where she served as Director of Publisher Business Development before the company was acquired by DV in 2019. There, she learned firsthand about publisher needs and pain points; including data discrepancies, reporting complexity and a lack of actionable insights. Since joining DoubleVerify, Hunter’s leadership has empowered publishers to utilize DV Publisher Suite to address these problems efficiently and effectively.
In addition to her collaborative relationship with DVPS customers, Hunter will lead and mentor DV’s global team of publisher account managers. She will also be directly responsible for monitoring and improving customer satisfaction as it relates to DoubleVerify product functionality, implementation, stability and usage.
“I’m thrilled to be joining DV leadership to drive more strategic value to our publishers and retail media partners, many of whom I’ve worked closely with for the last half decade,” said Hunter. “Working with our publishers has shown me that the transactional bond between publishers and advertisers can get complicated quickly. I share DV’s passion for making it more transparent, sustainable and rewarding for everyone involved.”
Hunter’s new position is effective immediately, and she looks forward to hitting the ground running. Contact us if you have any DVPS-related questions or feedback. Or, to learn even more about DV Publisher Suite’s capabilities, reach out today to request a demo!