DV Publisher Insights

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New Ad Server Integration: FreeWheel

In an effort to provide additional insights on publisher video inventory, DV Publisher Suite is expanding its FreeWheel integration across the platform. This support will help publishers easily ingest data to gain improved video insights across Inventory Quality and Video Delivery, joining the already active ...

Admonsters PubForum+ Recap: The Case for Media Quality

As 2020 comes to an end, the DV Publisher Team joined the publisher community at Admonsters PubForum+ last week. In addition to the other enlightening presentations, we hosted a panel on how an industry shift from the concept of brand safety to that of media ...

New Smart Connection™ Added: YouTube

DV Publisher Suite users can better understand data from the world’s largest online video platform with its newly released YouTube Smart Connection™ for the Unified Analytics platform. With this feature, users can create and analyze data sets based on their YouTube Content Owner ID ...

3 Media Quality Best Practices for Publishers

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...