Preparing Publisher Measurement for the CTV Boom at AdMonsters Ops

18 October 2021 | From the Team, News

New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter. ...

New! Target Ads in Privacy-Safe Way with Custom Contextual for DV Publisher Suite

05 October 2021 | Features & Updates, News

The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...

Bridging the data divide at DMEXCO 2021

24 September 2021 | From the Team, News

DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry. Mark Bausinger, Director of Publisher Business ...

Turning Defense to Offense at AdMonsters Publisher Forum in Vail

31 August 2021 | From the Team

The DV Publisher Team had the pleasure to sponsor last week’s AdMonsters Publisher Forum in Vail, Colorado! While we’ve enjoyed the virtual events over the last 18 months, the team was grateful to have the opportunity to reconnect with publishers in person. During ...

DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

19 August 2021 | Features & Updates, From the Team, News

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield. NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...

New! Highlight Sales Opportunities & Better Understand Demand with DV’s Inventory Compatibility Score

17 August 2021 | Features & Updates, News

Your inventory is diverse and so are the buyers you sell it to. It can be a challenge to ensure you position the “right” content to suit each advertiser's unique brand suitability goals. This can be even more challenging with new clients or when buyers ...

New Smart Connection™ Added: Xandr (Formerly AppNexus)

12 August 2021 | New Connections, Features & Updates

Get more from your Xandr data through the newly added Smart Connection™ in DV Publisher Suite. In addition to existing Xandr support in Unified Analytics and Campaign Delivery, publishers can now access Xandr data in Inventory Quality to gain comprehensive measurement and insight capabilities across ...

What Makes a Viewable Impression? Publisher’s Guide to Ad Viewability Standards

04 August 2021 | Tips & Resources, Getting Started

Viewability matters for publishers. Google Ad Manager data shows that increasing ad viewability from 50% to 90% results in an 80% increase in revenue. That’s an impressive increase. But what is viewability, exactly? The answer to that question is more nuanced than it would ...

Beyond Verification: Measuring Ad Exposure and Engagement for Publishers

29 July 2021 | Features & Updates, Tips & Resources

Verification metrics such as fraud, viewability, and brand safety are important to advertisers. These metrics can help you determine the likelihood of an ad being seen by a real user, but not necessarily how much the user is actually paying attention to it. Both advertisers ...

2020 Retrospective: Publisher Insights on Ad Verification and Blocking

26 July 2021 | News, Case Studies, Tips & Resources

Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...

New! Analyze the Entire Video Delivery Chain in DV Publisher Suite

14 July 2021 | From the Team, Features & Updates

Valuable video inventory is constantly threatened by ad delivery issues related to broken creatives, latency and complex demand chains. With some publishers reporting that up to 30% of video ads fail to deliver, there are substantial revenue opportunities for teams that are able to quickly ...

The Fight Against Ad Fraud: A Publisher’s Role

04 June 2021 | Tips & Resources, Getting Started

With an understanding of how ad fraud works, it’s easy to see why it remains a constant battle for the digital ad industry. And everyone, from buyers to sellers, has a stake in this fight. While ad fraud is often presented in terms of ...

DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services

02 June 2021 | From the Team, News

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & ...

Brand Safety vs. Brand Suitability

25 May 2021 | Tips & Resources, From the Team, Getting Started

Over the course of 2020, the world saw an unprecedented news cycle from the COVID-19 pandemic to the U.S. Presidential Election. Publishers and advertisers alike faced challenges with how to effectively safeguard a brands reputation and benefit from the surge of web activity. While ...

How to Improve Your Ad Ops Workflow Through Simplicity and Automation

03 May 2021 | Getting Started, Tips & Resources

So, you’ve taken a look at your ad ops workflow, or perhaps even calculated your team’s TTR, and have decided to do something about it. That’s a good start, but developing a better process involves answering some other key questions: How do ...

The Fight Against Ad Fraud: A Breakdown for Publishers

28 April 2021 | Tips & Resources, Getting Started

Ad fraud is one of the most pervasive issues in the industry today. The World Federation of Advertisers has estimated that by 2025 more than $50 billion annually will be squandered on ad fraud. As advertising spend increasingly prioritizes digital media, ad fraud continues to ...

DV Publisher Team Talks State of Brand Suitability at AdMonsters Publisher Forum

12 April 2021 | News, From the Team

In March, DoubleVerify had the opportunity to speak with the revenue and ad ops community on the state of brand suitability and its effects on publishers at AdMonsters Publisher Forum Virtual. Brand suitability is a topic that has become increasingly relevant for brands and publishers, ...

New Ad Server Integration: FreeWheel

01 April 2021 | New Connections, Features & Updates

In an effort to provide additional insights on publisher video inventory, DV Publisher Suite is expanding its FreeWheel integration across the platform. This support will help publishers easily ingest data to gain improved video insights across Inventory Quality and Video Delivery, joining the already active ...

Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues

17 March 2021 | News, From the Team

In February, DoubleVerify joined the publisher community at the Digiday Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can build a better industry by bridging technology and transparency gaps between buyers and sellers. As publishers move into 2021 and a post-pandemic ...

New! Maximize Insights with Expanded Data Join Capabilities

03 March 2021 | News, Features & Updates

Publishers deal with complex data sets from a multitude of sources on a daily basis. The disconnected nature of this data makes it hard to recognize its value if you are unable to analyze it in one place. Your organization may have attempted to do ...

Video ad breakage: Unearthing real solutions

26 February 2021 | From the Team, Tips & Resources

This is part two of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Find the first part of his investigation here. Conversations with campaign managers, product managers and engineering staff at top ...

Optimize Yield in Real-Time with Quality Targeting Automation

19 February 2021 | News, Features & Updates

Inventory optimization is a critical aspect of publisher workflows, but can also be incredibly complex and time consuming. The foundation of enabling effective optimization starts with developing a strategy to holistically manage the increasing amount of aggregated quality and performance data. But how do you ...

Media Quality Misconceptions: Transparency Through Technology

29 January 2021 | Tips & Resources

Whether ad performance is being measured by viewability, brand suitability, or something else entirely, media quality plays an integral role in the success of the publishing industry. In search of higher performance, advertisers have begun to rely on an extensive set of criteria to focus ...

New! Get Additional Insights With DV Brand Suitability Tiers In DV Publisher Suite

06 January 2021 | News, Features & Updates

Premium publishers have traditionally experienced a lack of transparency and standardization surrounding the advertiser pursuit of brand safety. Through the overly cautious use of brand safety tools, both the buy and sell side have seen issues with reporting, billing and scalability. Today’s launch of ...

Video Ad Breakage: Part of Ad Tech Life?

18 December 2020 | From the Team, Product, Tips & Resources

Part one of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Before joining the DV Publisher Team, I founded an online video technology company named Zentrick nearly a decade ago. By the ...