DV Publisher Suite’s latest Smart Connection™ is Tappx, a platform that enables monetization of OTT, online video and mobile app inventory. With this connection, users can benefit from improved access to inventory data directly from Tappx for various dashboards and reporting needs in Unified Analytics. For more information on how to set up additional connections in Unified Analytics, visit our help desk.
About Smart Connections™
Smart Connections™ are the intelligent way to connect to any data source. Built with over a decade of media-data experience, these new connections automatically map fields across vendors and work around data limits to quickly aggregate all of your data sets. No more digging through API documentation or hunting for login info for all demand partners. Smart Connections™ provide connection status reports and normalize fields like Advertiser, Country, and Buyer, saving you countless hours of data prep. Rapid setup makes connections live with just a few clicks—report and visualize your data as soon as the connection is established.