AUTHOR: Nick Huth

DV Publisher Suite Wins Best Publisher Platform at the Digiday Media Awards

06 July 2022

DoubleVerify is proud to announce that DV Publisher Suite has been named Best Publisher Platform at the 2022 Digiday Media Awards. Announced on June 30, the awards centered on themes of innovation, audience insights, growth and community in the advertising industry. Entries highlighted the need ...

6 Ad Ops Skills Needed to Succeed Now and in the Future

17 June 2022 | Tips & Resources

Ad operations teams are the lifeblood of any publisher organization that relies on advertising as a revenue source. These individuals work on the front lines of a complex ad tech ecosystem that is constantly evolving, pushing them into new challenges and opportunities on a daily ...

Translating Programmatic Data at Ops 2022

16 June 2022 | From the Team, News

Earlier this month DoubleVerify had the pleasure of attending the AdMonsters Ops 2022 conference in vibrant New York City. This action-packed event featured dozens of insightful sessions spread over six different tracks–including data, programmatic, video and CTV. The DV Publisher Team enjoyed plenty of ...

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

19 May 2022 | From the Team, Getting Started, Tips & Resources

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth. Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

New! Get a Complete Understanding of Video Viewability with In-Depth Audibility & AVOC Metrics

26 April 2022 | Features & Updates, Product

Digital video is one of the fastest-growing advertising formats, with numerous benefits for both publishers and advertisers. The growth of this channel makes it important for publishers to measure all aspects of video performance, including quality metrics related to fraud and viewability. With these tools ...

DoubleVerify Appoints Andrew Smith as SVP of Product for its Growing Publisher Business

14 April 2022 | From the Team, News

20-year industry veteran to lead product and publisher strategy for the media measurement leader New York, NY – [April 14, 2022] – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Andrew Smith as Senior Vice ...

Differences Explained: CTV, OTT and Linear TV

01 April 2022 | Tips & Resources, Getting Started

CTV has become a true pillar in the industry. Increasing demand from advertisers for CTV and OTT offerings has many publishers energized to enter the burgeoning CTV marketplace. With more households than ever choosing to “cut the cord” on traditional TV, this trend is poised ...

Analyzing Advertiser Verticals: A Publisher Tool to Close More Direct Deals

30 March 2022 | Getting Started, Tips & Resources

Direct deals have been a proven way for publishers to gain higher CPMs by working with the largest brands and agencies in digital advertising. This strategy is getting even more attention lately, as privacy and tracking changes promise to increase advertiser interest in direct relationships ...

Discussing the Evolution of Publisher Targeting at AdMonsters St. Petersburg

18 March 2022

The DV Publisher Team kicked off its 2022 event schedule at the Spring AdMonsters Publisher Forum in St. Petersburg, Florida earlier this month. With an exciting 2022 underway, it was a great opportunity to connect with premium publishers. The event got everyone’s creativity flowing ...

Understanding Key-Value Targeting for Publishers

13 December 2021 | Getting Started, Tips & Resources

You may have heard of key-value targeting before, a feature offered in Google Ad Manager (GAM) and other ad servers. Key-value pairs define custom targeting parameters within Google’s ad server. But how can publishers benefit from using them, and why is it important to ...

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

06 December 2021 | Case Studies, News

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 6, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...