DV Publisher Suite has added Smart Connection™ support for Nativo, enabling more robust access to inventory data, reporting and analysis in Unified Analytics. Nativo bridges the gap between content and advertising, providing publishers with end-to-end technology and monetization solutions. For more information on how to set up additional connections in Unified Analytics, visit our help desk.
About Smart Connections™
Smart Connections™ are the intelligent way to connect to any data source. Built with over a decade of media-data experience, these new connections automatically map fields across vendors and work around data limits to quickly aggregate all of your data sets. No more digging through API documentation or hunting for login info for all demand partners. Smart Connections™ provide connection status reports and normalize fields like Advertiser, Country, and Buyer, saving you countless hours of data prep. Rapid setup makes connections live with just a few clicks—report and visualize your data as soon as the connection is established.
Interested in seeing just how Smart Connections™ connect, ingest, and aggregate all of your data? Request a personalized demo here ›
Learn more about Smart Connections™ here ›