Some of the industry’s top brands, platforms and publishers met in Cologne last week for DMEXCO 2022, the premier digital marketing conference in Europe. It was great to connect with European publishers at the DV booth and in our Masterclass session–we loved the opportunity to meet with many of you to hear about the issues facing your teams back home.
DV’s Clemens Egle hosted our publisher Masterclass focused on the frontiers of privacy-friendly ad targeting. In the face of cookie deprecation and other industry changes, buyers and sellers are experimenting more than ever before. By embracing trusted quality measurement as a means to align on inventory, DV is seeing how publishers stand to benefit from automatically targeting campaigns through transparent fraud, viewability, contextual and brand suitability controls. Clemens also reported on some early results of how automated targeting solutions between advertisers and publishers can reduce impression waste, operational burdens and maximize publisher revenue.
We’d like to extend a thank you to the entire DMEXCO team that hosted a fantastic event. Interested in learning more about what Clemens discussed at DMEXCO and the testing we’re conducting with publishers and advertisers? Contact us!