New Smart Connection™ Added: Nativo

25 July 2022 | New Connections

DV Publisher Suite has added Smart Connection™ support for Nativo, enabling more robust access to inventory data, reporting and analysis in Unified Analytics. Nativo bridges the gap between content and advertising, providing publishers with end-to-end technology and monetization solutions. For more information on how to ...

DV Publisher Suite Wins Best Publisher Platform at the Digiday Media Awards

06 July 2022

DoubleVerify is proud to announce that DV Publisher Suite has been named Best Publisher Platform at the 2022 Digiday Media Awards. Announced on June 30, the awards centered on themes of innovation, audience insights, growth and community in the advertising industry. Entries highlighted the need ...

6 Ad Ops Skills Needed to Succeed Now and in the Future

17 June 2022 | Tips & Resources

Ad operations teams are the lifeblood of any publisher organization that relies on advertising as a revenue source. These individuals work on the front lines of a complex ad tech ecosystem that is constantly evolving, pushing them into new challenges and opportunities on a daily ...

Translating Programmatic Data at Ops 2022

16 June 2022 | From the Team, News

Earlier this month DoubleVerify had the pleasure of attending the AdMonsters Ops 2022 conference in vibrant New York City. This action-packed event featured dozens of insightful sessions spread over six different tracks–including data, programmatic, video and CTV. The DV Publisher Team enjoyed plenty of ...

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

19 May 2022 | From the Team, Getting Started, Tips & Resources

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth. Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

New! Get a Complete Understanding of Video Viewability with In-Depth Audibility & AVOC Metrics

26 April 2022 | Features & Updates, Product

Digital video is one of the fastest-growing advertising formats, with numerous benefits for both publishers and advertisers. The growth of this channel makes it important for publishers to measure all aspects of video performance, including quality metrics related to fraud and viewability. With these tools ...

DoubleVerify Appoints Andrew Smith as SVP of Product for its Growing Publisher Business

14 April 2022 | From the Team, News

20-year industry veteran to lead product and publisher strategy for the media measurement leader New York, NY – [April 14, 2022] – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Andrew Smith as Senior Vice ...

Differences Explained: CTV, OTT and Linear TV

01 April 2022 | Tips & Resources, Getting Started

CTV has become a true pillar in the industry. Increasing demand from advertisers for CTV and OTT offerings has many publishers energized to enter the burgeoning CTV marketplace. With more households than ever choosing to “cut the cord” on traditional TV, this trend is poised ...

Analyzing Advertiser Verticals: A Publisher Tool to Close More Direct Deals

30 March 2022 | Getting Started, Tips & Resources

Direct deals have been a proven way for publishers to gain higher CPMs by working with the largest brands and agencies in digital advertising. This strategy is getting even more attention lately, as privacy and tracking changes promise to increase advertiser interest in direct relationships ...

Discussing the Evolution of Publisher Targeting at AdMonsters St. Petersburg

18 March 2022

The DV Publisher Team kicked off its 2022 event schedule at the Spring AdMonsters Publisher Forum in St. Petersburg, Florida earlier this month. With an exciting 2022 underway, it was a great opportunity to connect with premium publishers. The event got everyone’s creativity flowing ...

Measurement Opportunities for Publishers in the Rising CTV Industry

04 February 2022 | From the Team, News, Tips & Resources

The CTV boom has the advertising industry buzzing at the unique opportunities it presents. 80% of U.S. households owning one or more CTV devices and more users than ever choosing to cut the cable cord and pivot to OTT video offerings, CTV now represents ...

DoubleVerify Announces Partnership with Media24

02 February 2022 | News

New alliance with largest South African Publisher builds on DoubleVerify’s extensive publisher offerings NEW YORK, NY – February 1, 2022 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Media24, the largest media publisher ...

New Smart Connection™ Added: Sharethrough

27 January 2022 | New Connections, News

DV Publisher Suite now supports Sharethrough as its latest Smart Connection™ in Unified Analytics. Sharethrough is an omnichannel supply side platform (SSP) underpinned by advanced RTB and enhanced ad experiences. With this automatically ingested data, publishers working with Sharethrough can more easily manage their inventory ...

New! Set Your Own Standards with Custom Viewability

21 January 2022 | Features & Updates

Viewability has become table stakes for digital ad campaigns. Publishers are tasked with utilizing viewability metrics to meet advertiser requirements, which has grown more difficult as viewability has evolved and new standards adopted. With ever-evolving standards and measurement tech, publishers need viewability solutions that can ...

Post-cookie Questions: What Publishers and Advertisers Are Thinking About the New Digital Advertising Era

20 December 2021 | Case Studies, From the Team

With third-party cookie deprecation and other privacy-related changes on the horizon, publishers and advertisers are preparing for a new future. From its unique vantage point, DoubleVerify has been working with both advertisers and publishers to better understand how to leverage this shift to build a ...

Understanding Key-Value Targeting for Publishers

13 December 2021 | Getting Started, Tips & Resources

You may have heard of key-value targeting before, a feature offered in Google Ad Manager (GAM) and other ad servers. Key-value pairs define custom targeting parameters within Google’s ad server. But how can publishers benefit from using them, and why is it important to ...

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

06 December 2021 | Case Studies, News

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 6, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...

New Smart Connection™ Added: SpringServe

30 November 2021 | New Connections

DV Publisher Suite users can more easily aggregate, normalize and analyze data from the only independent video ad serving platform with its newly released SpringServe Smart Connection™ for the Unified Analytics platform. With this connection, publishers can automatically pull in data from SpringServe’s OTT ...

DV Publisher Team at AdMonsters San Diego

30 November 2021 | From the Team

Before the holiday season, our team met up with some of the country’s top publishers in sunny San Diego, California earlier this month. We were proud to host the opening reception and personally welcome the rest of the industry to the city that many of the DV Publisher Team ...

DoubleVerify Launches Publisher Solution in Europe

19 November 2021 | News

DV Publisher Suite gives European publishers a single platform to manage revenue, inventory quality, campaign delivery, and yield. ...

Optimizing for Viewability: A Guide for Publishers

27 October 2021 | Getting Started, Tips & Resources

Last time in our viewability series, we took a look at the creation and evolution of viewability standards and why it’s important for publishers to optimize for viewability. Viewability is a vital digital advertising KPI that is now considered table stakes for buyers in ...

Preparing Publisher Measurement for the CTV Boom at AdMonsters Ops

18 October 2021 | From the Team, News

New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter. ...

New! Target Ads in Privacy-Safe Way with Custom Contextual for DV Publisher Suite

05 October 2021 | Features & Updates, News

The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...

Bridging the data divide at DMEXCO 2021

24 September 2021 | From the Team, News

DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry. Mark Bausinger, Director of Publisher Business ...

Turning Defense to Offense at AdMonsters Publisher Forum in Vail

31 August 2021 | From the Team

The DV Publisher Team had the pleasure to sponsor last week’s AdMonsters Publisher Forum in Vail, Colorado! While we’ve enjoyed the virtual events over the last 18 months, the team was grateful to have the opportunity to reconnect with publishers in person. During ...