DV Hits the High Notes in Music City at AdMonsters Nashville

17 November 2022 | News, From the Team

DV was pleased to join some of the top publishers at the AdMonsters Publisher Forum in Nashville last week. In addition to hosting the welcome dinner on night one, we thoroughly enjoyed taking part in half a week’s worth of discussions about the state ...

Collect, Segment and Scale: The Benefits of First-Party Data Sets

04 November 2022 | Getting Started, Tips & Resources

(This is the first of a two-part feature on first-party data sets for publishers. Stay tuned for part two, releasing later this month.) These days, to say that the digital advertising world is “changing” would be an understatement. The looming deprecation of third-party data represents ...

DV Discusses the Future of Direct Advertising at Beeler.Tech Revenue Crossroads

31 October 2022 | From the Team, News

DV was pleased to be in attendance at the Publisher Revenue Crossroads event in New York, hosted by Beeler.Tech. Throughout the event, executives discussed the state of the industry and where direct advertising is heading from here. Through engaging workshops and discussions, we worked ...

Clearing the Road: How DPO and SPO Affects Publishers

27 October 2022 | Getting Started, Tips & Resources

Despite accounting for 90% of digital ad spend in the US alone, programmatic advertising continues to present a unique challenge in the relationship between digital publishers and advertisers. Namely, the constant pursuit of that ever-elusive sweet spot between lowest cost and highest value. It’s ...

DV Discusses Privacy-Friendly Targeting Opportunities for Publishers at DMEXCO 2022

28 September 2022 | From the Team, News

Some of the industry’s top brands, platforms and publishers met in Cologne last week for DMEXCO 2022, the premier digital marketing conference in Europe. It was great to connect with European publishers at the DV booth and in our Masterclass session–we loved the ...

New Smart Connection™ Added: Tappx

21 September 2022 | New Connections

DV Publisher Suite’s latest Smart Connection™ is Tappx, a platform that enables monetization of OTT, online video and mobile app inventory. With this connection, users can benefit from improved access to inventory data directly from Tappx for various dashboards and reporting needs in Unified ...

New! Universal Ad Server Support for DV Publisher Suite

07 September 2022 | Features & Updates

Ad servers are the primary hub for advertising data that publisher teams analyze to understand their business. Pulling this data into DV Publisher Suite and deploying quality measurement across all of your inventory will enable teams to gain a holistic understanding of quality and performance. ...

4 Ways to Automate and Optimize Delivery with DV Publisher Suite’s Quality Targeting

31 August 2022 | From the Team, Getting Started, Tips & Resources

Optimization is time consuming. From both a campaign and overall revenue perspective, teams need to ingest and analyze large amounts of data before they can begin the work of tweaking their targeting and delivery strategy. The reality is that every team is strapped for time ...

DV Talks About the Evolution of Targeting at AdMonsters Montreal

19 August 2022 | From the Team, News

The beautiful city of Montreal hosted some of the industry’s top digital media and revenue ops leaders last week at the AdMonsters Summer Publisher Forum. The DV Publisher Team was proud to join a cast of talented speakers to discuss issues facing publishers as ...

New Smart Connection™ Added: Nativo

25 July 2022 | New Connections

DV Publisher Suite has added Smart Connection™ support for Nativo, enabling more robust access to inventory data, reporting and analysis in Unified Analytics. Nativo bridges the gap between content and advertising, providing publishers with end-to-end technology and monetization solutions. For more information on how to ...

DV Publisher Suite Wins Best Publisher Platform at the Digiday Media Awards

06 July 2022 | News

DoubleVerify is proud to announce that DV Publisher Suite has been named Best Publisher Platform at the 2022 Digiday Media Awards. Announced on June 30, the awards centered on themes of innovation, audience insights, growth and community in the advertising industry. Entries highlighted the need ...

6 Ad Ops Skills Needed to Succeed Now and in the Future

17 June 2022 | Tips & Resources

Ad operations teams are the lifeblood of any publisher organization that relies on advertising as a revenue source. These individuals work on the front lines of a complex ad tech ecosystem that is constantly evolving, pushing them into new challenges and opportunities on a daily ...

Translating Programmatic Data at Ops 2022

16 June 2022 | From the Team, News

Earlier this month DoubleVerify had the pleasure of attending the AdMonsters Ops 2022 conference in vibrant New York City. This action-packed event featured dozens of insightful sessions spread over six different tracks–including data, programmatic, video and CTV. The DV Publisher Team enjoyed plenty of ...

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

19 May 2022 | From the Team, Getting Started, Tips & Resources

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth. Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

New! Get a Complete Understanding of Video Viewability with In-Depth Audibility & AVOC Metrics

26 April 2022 | Features & Updates, Product

Digital video is one of the fastest-growing advertising formats, with numerous benefits for both publishers and advertisers. The growth of this channel makes it important for publishers to measure all aspects of video performance, including quality metrics related to fraud and viewability. With these tools ...

DoubleVerify Appoints Andrew Smith as SVP of Product for its Growing Publisher Business

14 April 2022 | From the Team, News

20-year industry veteran to lead product and publisher strategy for the media measurement leader New York, NY – [April 14, 2022] – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Andrew Smith as Senior Vice ...

Differences Explained: CTV, OTT and Linear TV

01 April 2022 | Tips & Resources, Getting Started

CTV has become a true pillar in the industry. Increasing demand from advertisers for CTV and OTT offerings has many publishers energized to enter the burgeoning CTV marketplace. With more households than ever choosing to “cut the cord” on traditional TV, this trend is poised ...

Analyzing Advertiser Verticals: A Publisher Tool to Close More Direct Deals

30 March 2022 | Getting Started, Tips & Resources

Direct deals have been a proven way for publishers to gain higher CPMs by working with the largest brands and agencies in digital advertising. This strategy is getting even more attention lately, as privacy and tracking changes promise to increase advertiser interest in direct relationships ...

Discussing the Evolution of Publisher Targeting at AdMonsters St. Petersburg

18 March 2022

The DV Publisher Team kicked off its 2022 event schedule at the Spring AdMonsters Publisher Forum in St. Petersburg, Florida earlier this month. With an exciting 2022 underway, it was a great opportunity to connect with premium publishers. The event got everyone’s creativity flowing ...

Measurement Opportunities for Publishers in the Rising CTV Industry

04 February 2022 | From the Team, News, Tips & Resources

The CTV boom has the advertising industry buzzing at the unique opportunities it presents. 80% of U.S. households owning one or more CTV devices and more users than ever choosing to cut the cable cord and pivot to OTT video offerings, CTV now represents ...

DoubleVerify Announces Partnership with Media24

02 February 2022 | News

New alliance with largest South African Publisher builds on DoubleVerify’s extensive publisher offerings NEW YORK, NY – February 1, 2022 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Media24, the largest media publisher ...

New Smart Connection™ Added: Sharethrough

27 January 2022 | New Connections, News

DV Publisher Suite now supports Sharethrough as its latest Smart Connection™ in Unified Analytics. Sharethrough is an omnichannel supply side platform (SSP) underpinned by advanced RTB and enhanced ad experiences. With this automatically ingested data, publishers working with Sharethrough can more easily manage their inventory ...

New! Set Your Own Standards with Custom Viewability

21 January 2022 | Features & Updates

Viewability has become table stakes for digital ad campaigns. Publishers are tasked with utilizing viewability metrics to meet advertiser requirements, which has grown more difficult as viewability has evolved and new standards adopted. With ever-evolving standards and measurement tech, publishers need viewability solutions that can ...

Post-cookie Questions: What Publishers and Advertisers Are Thinking About the New Digital Advertising Era

20 December 2021 | Case Studies, From the Team

With third-party cookie deprecation and other privacy-related changes on the horizon, publishers and advertisers are preparing for a new future. From its unique vantage point, DoubleVerify has been working with both advertisers and publishers to better understand how to leverage this shift to build a ...

Understanding Key-Value Targeting for Publishers

13 December 2021 | Getting Started, Tips & Resources

You may have heard of key-value targeting before, a feature offered in Google Ad Manager (GAM) and other ad servers. Key-value pairs define custom targeting parameters within Google’s ad server. But how can publishers benefit from using them, and why is it important to ...

DV Publisher Insights