Demystifying the Scope and Intent of Keyword Blocking

17 May 2023 | From the Team, Tips & Resources

As the advertising industry evolves amidst the surge in internet content, brands are showing increased interest in safeguarding their online reputations. They have also become more proactive and nuanced with their brand safety approach by considering suitability and how advertising reflects their brand’s values. ...

Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving

01 May 2023 | From the Team, News, Tips & Resources

The end of third-party cookies has been a central focus for the digital advertising industry for the past three years. In that time, post-deprecation strategies have had time to develop, deepen and change. Is the overall picture any clearer than it was when third-party deprecation ...

DVPS Teams up with AdMonsters for Playbook Exploring Ad Ops and the Pivotal Role of Data

24 April 2023 | From the Team, Tips & Resources

It’s no secret that the ad operations department is a critically important component of any publisher’s advertising business. With a laser focus on data analysis and ad performance, ad ops is responsible for interpreting and delivering the insights that drive revenue. But as ...

DV Soaks up the Sun and Insights at AdMonsters Miami

29 March 2023 | News, From the Team

DV team members were delighted to attend AdMonsters Publisher Forum Miami last week. With inspiring keynotes, thought-provoking breakout sessions, and thoroughly rewarding group activities, AdMonsters once again lived up to their reputation for consistently high-quality events guided by well-regarded industry leaders. AdMonsters Miami and its ...

Attention and Efficiency Top-of-Mind During Beeler Base Camp Newport Beach

16 March 2023 | From the Team, News

The DV Publisher Suite team was glad to take part in the discussions and activities at Beeler.Tech’s Base Camp Newport Beach. Set at VEA Newport Beach, Base Camp featured 90 publisher revenue executives from across the industry. The invite-only event focused on several ...

New! DV’s Industry-First CTV Viewability Solution Now Available to Publishers

15 March 2023 | Features & Updates, From the Team

If a CTV ad plays, and no one could see it, did the ad make an impact at all? Viewability is a critical KPI for advertisers, and the ability to demonstrate a high viewability rate is key to maximizing inventory value for publishers. Nevertheless, a ...

Making Sense of Measurement: The Retail Media Network Opportunity

15 March 2023 | From the Team, Getting Started, Tips & Resources

Retail media networks, or RMNs, are an ambitious new channel to reach the sizable audiences of some of the largest retail companies in the world. Developed alongside the meteoric rise of eCommerce over the past few years, RMNs allow online retailers to work with brands ...

DV Tackles Publisher Challenges & Highlights Opportunities at The Publishing Show in London

13 March 2023 | News, From the Team

DV was pleased to take part in The Publishing Show in London last week. Some of our industry experts roamed the floor and took the stage over two days of informative discussion, fresh ideas, and top-of-mind insights from some of the top publishing teams in ...

Case Study: How Authentic Direct™ Allowed The Arena Group to Maximize Campaign Efficiency

08 March 2023 | Case Studies, News, Features & Updates

The Arena Group, a tech-powered media company with brands such as The Street and Sports Illustrated, wanted an automated way to proactively align with their client’s brand suitability settings to maximize efficiency and revenue. To reduce inventory waste and grow their direct business, The ...

New! Automate Brand Suitability Alignment with DV Authentic Direct™

01 March 2023 | News, Product, Features & Updates

After its successful beta program, the DV Publisher Suite team is pleased to announce the official release of its latest innovation, Authentic Direct™. Now, all publishers can benefit from automation in brand suitability optimization, bringing a higher level of efficiency and interconnectivity to their direct ...

Navigating Ad Tech: A Holistic Approach to Evaluating Publisher Vendors

16 February 2023 | Tips & Resources, Getting Started

The ad tech ecosystem can get a bit hectic. If you ever needed to see just how hectic it could be, look no further than the Display Lumascape. Conceptualized by Terence Kawaja (CEO of Luma Partners), the graphic presents a crowded range of specialized experts ...

New Smart Connection™ Added: Magnite CTV

20 January 2023 | New Connections

The DV Publisher Team has added support for Magnite CTV as its latest Smart Connection™. This new Magnite connection allows improved access to the popular sell-side ad platform that enables monetization of CTV inventory. With this connection, users can benefit from improved access to CTV ...

New! Access Insights Quickly with Dynamic Filters for Inventory Quality

18 January 2023 | Features & Updates, News

Inventory Quality provides publishers with critical transparency and extensive data capabilities. We know that, in order to maximize inventory value and meet your campaign goals, you need to be able to access your data as quickly as possible, and control how that data is viewed ...

3 Tips for Adding Native Ads to Your Sales Decks

28 December 2022 | Tips & Resources, Getting Started

Native advertising has been steadily gaining ground in the digital marketing game for some time now. In the US alone, its market is expected to reach nearly $100 billion in 2023, which would amount to 12.5% growth YoY. Even more impressive is that as ...

5 Ways to Kickstart Your First-Party Data Strategy

14 December 2022 | Tips & Resources, Getting Started

(This is part two of our two part series on first-party data sets for publishers. If you haven’t yet, you can read part one here. [https://pub.doubleverify.com/blog/collect-segment-and-scale-the-benefits-of-first-party-data-sets/] ) In part one of our series, we looked at the value of first-party ...

DV Publisher Suite Launches Authentic Direct™ Beta, Enabling Massive Reduction in Brand Suitability Violations For Clients

09 December 2022 | From the Team, News

The DV Publisher Team is proud to announce a new era of direct advertising campaign automation with the launch of the Authentic Direct™ beta program this week. The beta version of Authentic Direct comes after successful alpha test results in which publishers experienced as much ...

DV Hits the High Notes in Music City at AdMonsters Nashville

17 November 2022 | News, From the Team

DV was pleased to join some of the top publishers at the AdMonsters Publisher Forum [https://www.admonsters.com/events/2022-nashville-publisher-forum/] in Nashville last week. In addition to hosting the welcome dinner on night one, we thoroughly enjoyed taking part in half a week’s ...

Collect, Segment and Scale: The Benefits of First-Party Data Sets

04 November 2022 | Getting Started, Tips & Resources

(This is the first of a two-part feature on first-party data sets for publishers. Stay tuned for part two, releasing later this month.) These days, to say that the digital advertising world is “changing” would be an understatement. The looming deprecation of third-party data represents ...

DV Discusses the Future of Direct Advertising at Beeler.Tech Revenue Crossroads

31 October 2022 | From the Team, News

DV was pleased to be in attendance at the Publisher Revenue Crossroads event in New York, hosted by Beeler.Tech. Throughout the event, executives discussed the state of the industry and where direct advertising is heading from here. Through engaging workshops and discussions, we worked ...

Clearing the Road: How DPO and SPO Affects Publishers

27 October 2022 | Getting Started, Tips & Resources

Despite accounting for 90% of digital ad spend in the US alone [https://content-na1.emarketer.com/programmatic-advertiser-explainer], programmatic advertising continues to present a unique challenge in the relationship between digital publishers and advertisers. Namely, the constant pursuit of that ever-elusive sweet spot between lowest cost ...

DV Discusses Privacy-Friendly Targeting Opportunities for Publishers at DMEXCO 2022

28 September 2022 | From the Team, News

Some of the industry’s top brands, platforms and publishers met in Cologne last week for DMEXCO 2022, the premier digital marketing conference in Europe. It was great to connect with European publishers at the DV booth and in our Masterclass session–we loved the ...

New Smart Connection™ Added: Tappx

21 September 2022 | New Connections

DV Publisher Suite’s latest Smart Connection™ is Tappx [https://www.tappx.com/], a platform that enables monetization of OTT, online video and mobile app inventory. With this connection, users can benefit from improved access to inventory data directly from Tappx for various dashboards and ...

New! Universal Ad Server Support for DV Publisher Suite

07 September 2022 | Features & Updates

Ad servers are the primary hub for advertising data that publisher teams analyze to understand their business. Pulling this data into DV Publisher Suite and deploying quality measurement across all of your inventory will enable teams to gain a holistic understanding of quality and performance. ...

4 Ways to Automate and Optimize Delivery with DV Publisher Suite’s Quality Targeting

31 August 2022 | From the Team, Getting Started, Tips & Resources

Optimization is time consuming. From both a campaign and overall revenue perspective, teams need to ingest and analyze large amounts of data before they can begin the work of tweaking their targeting and delivery strategy. The reality is that every team is strapped for time ...

DV Talks About the Evolution of Targeting at AdMonsters Montreal

19 August 2022 | From the Team, News

The beautiful city of Montreal hosted some of the industry’s top digital media and revenue ops leaders last week at the AdMonsters Summer Publisher Forum. The DV Publisher Team was proud to join a cast of talented speakers to discuss issues facing publishers as ...

DV Publisher Insights