DV Publisher Insights

Stay connected with industry news, product updates, tips, and best practices.

New Smart Connection™ Added: Magnite CTV

The DV Publisher Team has added support for Magnite CTV as its latest Smart Connection™. This new Magnite connection allows improved access to the popular sell-side ad platform that enables monetization of CTV inventory. With this connection, users can benefit from improved access to CTV ...

New Smart Connection™ Added: Tappx

DV Publisher Suite’s latest Smart Connection™ is Tappx [https://www.tappx.com/], a platform that enables monetization of OTT, online video and mobile app inventory. With this connection, users can benefit from improved access to inventory data directly from Tappx for various dashboards and ...

New Smart Connection™ Added: Nativo

DV Publisher Suite has added Smart Connection™ support for Nativo [https://www.nativo.com/], enabling more robust access to inventory data, reporting and analysis in Unified Analytics. Nativo bridges the gap between content and advertising, providing publishers with end-to-end technology and monetization solutions. For more ...

Translating Programmatic Data at Ops 2022

Earlier this month DoubleVerify had the pleasure of attending the AdMonsters Ops 2022 conference in vibrant New York City. This action-packed event featured dozens of insightful sessions spread over six different tracks–including data, programmatic, video and CTV. The DV Publisher Team enjoyed plenty of ...

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth.  Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...