DV Publisher Insights

Stay connected with industry news, product updates, tips, and best practices.

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions
| From the Team, Getting Started, Tips & Resources
The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth.  Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video Player-Ad Interface ...

DoubleVerify Announces Partnership with Media24
| News
New alliance with largest South African Publisher builds on DoubleVerify’s extensive publisher offerings NEW YORK, NY – February 1, 2022 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Media24, the largest media publisher ...

New Smart Connection™ Added: Sharethrough
| New Connections, News
DV Publisher Suite now supports Sharethrough as its latest Smart Connection™ in Unified Analytics. Sharethrough is an omnichannel supply side platform (SSP) underpinned by advanced RTB and enhanced ad experiences. With this automatically ingested data, publishers working with Sharethrough can more easily manage their inventory ...

New! Set Your Own Standards with Custom Viewability
| Features & Updates
Viewability has become table stakes for digital ad campaigns. Publishers are tasked with utilizing viewability metrics to meet advertiser requirements, which has grown more difficult as viewability has evolved and new standards adopted. With ever-evolving standards and measurement tech, publishers need viewability solutions that can ...

New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities
| Case Studies, News
DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 6, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...

New Smart Connection™ Added: SpringServe
| New Connections
DV Publisher Suite users can more easily aggregate, normalize and analyze data from the only independent video ad serving platform with its newly released SpringServe Smart Connection™ for the Unified Analytics platform. With this connection, publishers can automatically pull in data from SpringServe’s OTT ...

DV Publisher Team at AdMonsters San Diego
| From the Team
Before the holiday season, our team met up with some of the country’s top publishers in sunny San Diego, California earlier this month. We were proud to host the opening reception and personally welcome the rest of the industry to the city that many of the DV Publisher Team ...

Bridging the data divide at DMEXCO 2021
| From the Team, News
DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry. Mark Bausinger, Director of Publisher Business ...
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