DoubleVerify Taps Ginny Hunter for VP of Publisher Client Development

19 September 2023 | From the Team, News

DoubleVerify’s publisher division is pleased to welcome five-year company veteran, Ginny Hunter, to her new role as Vice President of Publisher Client Development. As VP, Hunter will be tasked with overseeing and advancing DoubleVerify’s commitment to an industry-leading customer experience for its global ...

New! Leverage Authentic Direct and Quality Targeting Signals for On-Page Video

18 September 2023 | News, Features & Updates

Video advertising represents some of the most premium inventory that publishers have to offer. But publishers can attest that on-page video delivery is often riddled with technology problems, inefficient processes and evolving advertiser expectations. Despite those problems, the need to demonstrate high media quality is ...

DV Discusses Maximizing End-of-Year Profits with Top Publishers at AdMonsters San Diego

23 August 2023 | News, From the Team

DV was pleased to take part in the latest iteration of the AdMonsters Publisher Forum in San Diego, CA. Amidst all the sun, sand and surf that Coronado Island has to offer, our team members also took in the latest insights on the most top-of-mind ...

New Smart Connection™ Added: Media.net

16 August 2023 | New Connections

DV Publisher Suite has added Media.net as its latest Smart Connection™. As one of the leading global advertising companies in the industry, Media.net helps publishers maximize their ad revenue by connecting them to one of the largest advertiser pools in the world. Publishers ...

New! Streamline Workflows with Google Sheets Integration for Unified Analytics

12 July 2023 | Features & Updates, From the Team, News

Google Sheets has become an important part of how teams collaborate and share data, making it an increasingly useful tool in today’s advertising workflows for many publishers. To support these use cases, DV Publisher Suite is adding Google Sheets functionality to Unified Analytics. With ...

3 Actionable Ways to Utilize Programmatic Data

28 June 2023 | From the Team, Tips & Resources

Programmatic data can offer publishers a number of opportunities to improve their revenue-generating potential. But there are many ways that it can prove to be a challenge as well as an asset. Efficiency and actionability can be elusive when you consider both the sheer volume ...

Avoiding the Discrepancy Trap: Proactive Tips for Publishers

22 June 2023 | From the Team, Tips & Resources

Discrepancies are an unfortunate reality of the billing process in digital advertising. As long as your campaigns are billed according to anything other than a first-party ad server, not every line item is going to line up. But real problems can start to emerge when ...

DV Details the Importance of a Two-Way Brand Suitability Conversation at AdMonsters Ops

16 June 2023 | News, From the Team

The DV Publisher Team was on the scene and on the stage at this year’s AdMonsters Ops! During the two-day event, we took in stirring keynotes, thoughtful group sessions, and peer-led workshops that explored everything from data privacy to the CTV sphere. The highly ...

Demystifying the Scope and Intent of Keyword Blocking

17 May 2023 | From the Team, Tips & Resources

As the advertising industry evolves amidst the surge in internet content, brands are showing increased interest in safeguarding their online reputations. They have also become more proactive and nuanced with their brand safety approach by considering suitability and how advertising reflects their brand’s values. ...

Post-Cookie Questions: How Advertising Strategies and Sentiments Are Evolving

01 May 2023 | From the Team, News, Tips & Resources

The end of third-party cookies has been a central focus for the digital advertising industry for the past three years. In that time, post-deprecation strategies have had time to develop, deepen and change. Is the overall picture any clearer than it was when third-party deprecation ...

DVPS Teams up with AdMonsters for Playbook Exploring Ad Ops and the Pivotal Role of Data

24 April 2023 | From the Team, Tips & Resources

It’s no secret that the ad operations department is a critically important component of any publisher’s advertising business. With a laser focus on data analysis and ad performance, ad ops is responsible for interpreting and delivering the insights that drive revenue. But as ...

DV Soaks up the Sun and Insights at AdMonsters Miami

29 March 2023 | News, From the Team

DV team members were delighted to attend AdMonsters Publisher Forum Miami last week. With inspiring keynotes, thought-provoking breakout sessions, and thoroughly rewarding group activities, AdMonsters once again lived up to their reputation for consistently high-quality events guided by well-regarded industry leaders. AdMonsters Miami and its ...

Attention and Efficiency Top-of-Mind During Beeler Base Camp Newport Beach

16 March 2023 | From the Team, News

The DV Publisher Suite team was glad to take part in the discussions and activities at Beeler.Tech’s Base Camp Newport Beach. Set at VEA Newport Beach, Base Camp featured 90 publisher revenue executives from across the industry. The invite-only event focused on several ...

New! DV’s Industry-First CTV Viewability Solution Now Available to Publishers

15 March 2023 | Features & Updates, From the Team

If a CTV ad plays, and no one could see it, did the ad make an impact at all? Viewability is a critical KPI for advertisers, and the ability to demonstrate a high viewability rate is key to maximizing inventory value for publishers. Nevertheless, a ...

Making Sense of Measurement: The Retail Media Network Opportunity

15 March 2023 | From the Team, Getting Started, Tips & Resources

Retail media networks, or RMNs, are an ambitious new channel to reach the sizable audiences of some of the largest retail companies in the world. Developed alongside the meteoric rise of eCommerce over the past few years, RMNs allow online retailers to work with brands ...

DV Tackles Publisher Challenges & Highlights Opportunities at The Publishing Show in London

13 March 2023 | News, From the Team

DV was pleased to take part in The Publishing Show in London last week. Some of our industry experts roamed the floor and took the stage over two days of informative discussion, fresh ideas, and top-of-mind insights from some of the top publishing teams in ...

Case Study: How Authentic Direct™ Allowed The Arena Group to Maximize Campaign Efficiency

08 March 2023 | Case Studies, News, Features & Updates

The Arena Group, a tech-powered media company with brands such as The Street and Sports Illustrated, wanted an automated way to proactively align with their client’s brand suitability settings to maximize efficiency and revenue. To reduce inventory waste and grow their direct business, The ...

New! Automate Brand Suitability Alignment with DV Authentic Direct™

01 March 2023 | News, Product, Features & Updates

After its successful beta program, the DV Publisher Suite team is pleased to announce the official release of its latest innovation, Authentic Direct™. Now, all publishers can benefit from automation in brand suitability optimization, bringing a higher level of efficiency and interconnectivity to their direct ...

Navigating Ad Tech: A Holistic Approach to Evaluating Publisher Vendors

16 February 2023 | Tips & Resources, Getting Started

The ad tech ecosystem can get a bit hectic. If you ever needed to see just how hectic it could be, look no further than the Display Lumascape. Conceptualized by Terence Kawaja (CEO of Luma Partners), the graphic presents a crowded range of specialized experts ...

New Smart Connection™ Added: Magnite CTV

20 January 2023 | New Connections

The DV Publisher Team has added support for Magnite CTV as its latest Smart Connection™. This new Magnite connection allows improved access to the popular sell-side ad platform that enables monetization of CTV inventory. With this connection, users can benefit from improved access to CTV ...

New! Access Insights Quickly with Dynamic Filters for Inventory Quality

18 January 2023 | Features & Updates, News

Inventory Quality provides publishers with critical transparency and extensive data capabilities. We know that, in order to maximize inventory value and meet your campaign goals, you need to be able to access your data as quickly as possible, and control how that data is viewed ...

3 Tips for Adding Native Ads to Your Sales Decks

28 December 2022 | Tips & Resources, Getting Started

Native advertising has been steadily gaining ground in the digital marketing game for some time now. In the US alone, its market is expected to reach nearly $100 billion in 2023, which would amount to 12.5% growth YoY. Even more impressive is that as ...

5 Ways to Kickstart Your First-Party Data Strategy

14 December 2022 | Tips & Resources, Getting Started

(This is part two of our two part series on first-party data sets for publishers. If you haven’t yet, you can read part one here.) In part one of our series, we looked at the value of first-party data in a cookieless ad industry. ...

DV Publisher Suite Launches Authentic Direct™ Beta, Enabling Massive Reduction in Brand Suitability Violations For Clients

09 December 2022 | From the Team, News

The DV Publisher Team is proud to announce a new era of direct advertising campaign automation with the launch of the Authentic Direct™ beta program this week. The beta version of Authentic Direct comes after successful alpha test results in which publishers experienced as much ...

DV Hits the High Notes in Music City at AdMonsters Nashville

17 November 2022 | News, From the Team

DV was pleased to join some of the top publishers at the AdMonsters Publisher Forum in Nashville last week. In addition to hosting the welcome dinner on night one, we thoroughly enjoyed taking part in half a week’s worth of discussions about the state ...

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