DV Publisher Team Talks About Fighting Adtech Gravity at DMEXCO

The DV Publisher Team had the rare pleasure of speaking to an international audience thanks to the team at DMEXCO, based in Cologne, Germany. Fittingly dubbed DMEXCO @home, publishers, advertisers, technology providers and more gathered to discuss global media industry topics from almost every region in the world.

Technology has always driven the online advertising industry forward, but for publishers, they have rarely been in the driver’s seat. Director of Publisher Business Development, Mark Bausinger, elaborated on how the industry imbalance between the buy-side and the sell-side has created a gravity that publishers must constantly react to in order to satisfy advertisers and protect revenue. As part of his prescriptions for how publishers can fight back, Mark highlighted the collective work being done by top publishers around the world as well as the publisher-first technology built by the DV Publisher Suite team.

The rest of the DV team was also in attendance talking about a number of topics, including the rapidly growing CTV industry. We were proud to be a part of the incredibly diverse set of conversations and it was great to hear what’s on everyone’s mind during an eventful year.

Contact us and join the conversation to discuss Mark’s session or whatever else is on your team’s mind as we enter the final months of 2020.