The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith [https://www.zenithmedia.com/65-of-digital-media-to-be-programmatic-in-2019/]. This is a huge opportunity for publishers to monetize inventory, but you might be leaving ...

Adapt or Die. Chasing the $100B+ Carrot Successfully delivering all $111B of programmatic- and direct-sold advertising (2018 US expected, eMarketer [https://www.emarketer.com/content/us-ad-spending-2018]) and everything in between is the responsibility of advertising operations—but this wasn’t always the case. The digital ...