The partnership will allow for more accurate reporting and campaign optimization for digital publishers.
Announcement: San Diego, October 6th, 2015 – Ad-Juster, the premiere 3rd party discrepancy management and aggregation system, is partnering with Placements.io. Placements.io automates the sales operations for digital publishers. The partnership between the two companies allows Placements.io to incorporate 3rd party data from Ad-Juster into their platform, which will allow their clients to more easily reconcile booked, actual, and billed amounts of their ad campaigns.
Selling guaranteed advertising can be complicated and costly for digital publishers due to the manual nature of these processes. Placements.io's goals are to make these processes automated by offering fast and customizable one-click integrations, unlimited real-time and on-demand custom reports, and a clean, easy to use UI paired with world class customer support. “The depth of third-party integrations built by Ad-Juster has been impressive. Publishers utilizing both the Placements.io platform and Ad-Juster integration have found an exponential improvement in both optimization and billing efficiency. As a SaaS company that prides itself on technology as its core competency, we have found a great technology partner in Ad-Juster,” said Edwin Fu, CEO of Placements.io.
The benefits that Placements.io clients will enjoy from the partnership with Ad-Juster are enormous and include: easy one-click integration with Ad-Juster, daily discrepancy reporting posted to the activity feed, automated flagging of all discrepancies above 12%, and reporting of 3rd party billing metrics. "Ad-Juster is thrilled to have the opportunity to partner with Placements.io,” said Dan Lawton, VP of Sales and BD at Ad-Juster. “Our goals are aligned to provide aggregated data and workflows that make our clients effective and efficient, with one best of breed tool set."
We are excited to already have a joint client, Healthgrades, that is benefiting from this partnership. "At Healthgrades we’re always looking for ways to innovate our business to provide the best customer experience, support and service for our advertising partners. The integration of 3rd party reporting through Ad-Juster and Placements.io is a huge step in making our optimizations and reporting faster allowing more rapid response allowing us to ensure campaign performance is above customer expectations," says Rachael McCombs, Senior Media Operations Manager at Health Grades.
Ad-Juster is the industry leader in third-party data collection and aggregation as well as ad delivery discrepancy management for digital publishers, agencies, and networks. Ad-Juster automatically creates daily ad discrepancy and pacing reports allowing digital publishers to immediately act on expensive ad discrepancies. We provide digital publishers with a single centralized web based location to connect to and aggregate data from supported third party and local ad servers. Ad-Juster integrates with all major publisher ad serving systems, top third-party platforms, order management systems, billing and invoicing systems, data warehousing, proprietary systems, and SalesForce. Ad-Juster empowers your team to better control campaign pacing, mitigate delivery discrepancies, and reduce billing cycles, through automation. For more information on Ad-Juster, visit www.ad-juster.com.
Placements.io helps publishers automate the business of advertising. Our easy-to-use platform manages orders, billing, and integration to external systems. Every day, major publishers such as The Zillow Group, Healthgrades, and The Chicago Tribune, depend on Placements.io for success. For more information on Placements.io, visit www.placements.io.