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Piecing Together Publisher Data Sets at Programmatic I/O Digital

During the month of October, the DV Publisher Team enjoyed an array of industry conversations as part of Programmatic I/O Virtual Edition 2020. Centered on the compelling world of programmatic advertising, we were joined by other innovators and leaders across three informative weeks of sessions and networking events.

DoubleVerify’s VP of Video & Publisher Product Pieter Mees joined the conversation by discussing how publishers can enhance their analytics with enhanced data joins. While traditionally isolated in various point solutions, inventory data gains additional value as part of a holistic platform that gives publishers a comprehensive view of performance. These enhanced data joins will be available soon as part of DV Publisher Suite and Pieter explained how this capability improves insights and reduces costs.

We were happy to speak with an engaged group of attendees alongside many other talented speakers, including DV’s own Steve Mougis, who discussed contextual targeting with Ted Oh of FanDuel.

Thanks to all of the attendees and the AdExchanger team for such an insightful event. Curious about how new features like enhanced data joins and the rest of DV Publisher Suite would benefit your business? Request a demo today to learn more.