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Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues

In February, DoubleVerify joined the publisher community at the Digiday Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can build a better industry by bridging technology and transparency gaps between buyers and sellers.

As publishers move into 2021 and a post-pandemic world, the digital advertising ecosystem can seem murkier than ever. In the process of addressing numerous issues, publishers are also tasked with understanding advertiser requirements despite real data and technology imbalances. Coming into the new year, publishers require tools and partnerships that allow for advanced data strategies to optimize revenue and operations. View the full presentation below:

We’d like to extend our thanks to Matt for presenting and to the Digiday team for having us. Interested in how DV works for publishers? Contact us to learn more about DV Publisher Suite.