DV Publisher Insights

Stay connected with industry news, product updates, tips, and best practices.

New Smart Connection™ Added: Sharethrough

DV Publisher Suite now supports Sharethrough as its latest Smart Connection™ in Unified Analytics. Sharethrough is an omnichannel supply side platform (SSP) underpinned by advanced RTB and enhanced ad experiences. With this automatically ingested data, publishers working with Sharethrough can more easily manage their inventory and optimize campaign performance. For more information on how to set up additional connections in Unified Analytics, visit our help desk.

About Smart Connections™

Smart Connections™ are the intelligent way to connect to any data source in order to measure quality and provide end-to-end inventory analysis and support. Built with over a decade of media-data experience, these new connections automatically map fields across vendors and work around data limits to quickly aggregate all of your data sets. No more digging through API documentation or hunting for login info for all demand partners. Smart Connections™ provide connection status reports and normalize fields like Advertiser, Country, and Buyer, saving you countless hours of data prep. Rapid setup makes connections live with just a few clicks—report and visualize your data as soon as the connection is established.

Interested in seeing just how Smart Connections™ connect, ingest, and aggregate all of your data? Request a personalized demo here  ›

Learn more about Smart Connections™ here