Blockchain + Ad Tech: The Intriguing and The Concerning
| News
By now, you’ve likely heard of blockchain and are familiar with some of the buzz surrounding it. Blockchain is most often mentioned as being the underpinnings of popular cryptocurrencies like Bitcoin, but the digital ledger technology is now making appearances in other industries. Advocates ...

Bing Ads: New Third-Party Advertiser Connection
| New Connections
We’ve added support for Bing Ads: Bing Ads is a service that provides advertising access to the Bing and Yahoo! Search engines across desktop and mobile. Bing Ads has international audience of 500 million searchers, and 12 billion monthly desktop searches around the world. ...

NetSeer(Inuvo): New Third-Party Advertiser Connection
| New Connections
We’ve added support for NetSeer: Founded in 2006, NetSeer develops concept-based ad targeting solutions for advertisers and publishers driven by their patented ConceptGraph intent engine. They utilize advanced programmatic advertising to deliver exceptional ad performance for inventory across multiple platforms while emphasizing relevance and ...

Media.net: New Third-Party Advertiser Connection
| New Connections
We’ve added support for Media.net: This leading global advertising technology company develops innovative monetization products for both publishers and advertisers. Media.net’s comprehensive offerings encompass proprietary machine learning technology, innovative data processing, and detailed analytics to provide superior contextual targeting and unparalleled ...

How Ad Ops & Sales Can Work Together to Achieve Goals
| Tips & Resources
Coordination between ad-sales teams and ad-operations teams is an obvious goal for publishers, but complexities generated by the logistics of selling ad space and the execution of the ensuing ad campaign makes such coordination extremely difficult. The pressure of a high-volume business environment, coupled with ...

Top Digital Media Events to Attend in 2018
| Tips & Resources
The ad-tech industry is changing. In the last few years, programmatic ad buying has dramatically altered the way ad sales are done and therefore the landscape of the entire industry. With the introduction of AI technology, another shift is about to be made. In 2017, ...

GiftConnect: New Third-Party Advertiser Connection
| New Connections
We’ve added support for GiftConnect: Through their unique "Gift-izing" method, this company aims to change the way that brands and publishers reach their audience. GiftConnect’s analytics engine and product suite includes tools that can turn advertisements across any media platform into ...

Answers to Common Discrepancy Reporting Questions
| Tips & Resources
Despite best efforts, discrepancies in ad operations are still an industry-wide problem. We know the sheer volume of data involved in discrepancy reporting can be overwhelming and often get questions from businesses about reporting best practices. Here we’ve answered a few of the top ...

6 Reporting Mistakes to Avoid in Ad Ops
| Tips & Resources
Is your campaign reporting falling short of your expectations? We process thousands of reports each month and have noticed many of the same issues come up time and time again. It’s important to develop an understanding of common missteps in order to avoid them. ...

How to Make the Best Data-Driven Media Buying Decisions
| Tips & Resources
Data should be every media buyer’s absolute best friend. Decisions based on rich and meaningful data support continuous improvement and ultimately promote enhanced revenue. Critical caution: Your data needs to be statistically significant, evidencing the likelihood that a relationship between two or more variables ...

5 Advantages of Direct-Sold Advertising
| Tips & Resources
With endless emerging trends in the dynamic field of digital advertising, it can be difficult to decide which advertising method is the best option for your business. Programmatic buying is relatively new in the field and does have positive qualities that direct advertising cannot provide, ...

UberMedia: New Third-Party Advertiser Connection
| New Connections
We've added support for UberMedia: A leader in targeted mobile advertising technology, UberMedia provides the highest quality mobile data solutions. Their products process a multitude of social, demographic, and location indicators daily for companies spanning retail, automotive, and entertainment. They offer multiple targeting ...

6 Tools Every Media Buyer Needs
| Tips & Resources
You’re tasked with spending your advertising budget as effectively as possible while optimally distributing campaign messaging. That’s challenging. We’d like to help you work smarter, not harder. That’s why we’ve researched a list of powerful tools and resources to help ...

5 Browser Extensions You Need in Ad Ops
| Tips & Resources
It’s challenging staying current and ahead of the curve in the ad ops and digital publishing world. It’s a growing obstacle for even seasoned ad ops professionals and publishers to keep track of the multitude of new and fast-evolving tech, industry regulations, requirements, ...
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