New Smart Connection™ Added: Sovrn

Report on all of your Sovrn [https://www.sovrn.com/] data through a ProgrammaticIQ Smart Connection™. When you connect Sovrn data to Ad-Juster your world gets bigger. Sovrn owns and operates one of the largest global exchanges that connects you with tools, services, and analytics ...

New Smart Connection™ Added: Conversant

Report on all of your Conversant [https://www.conversantmedia.com/] data through a ProgrammaticIQ Smart Connection™. You’ll be able to pull data from the world’s largest brands and media delivered across all devices and platforms—display, mobile, and video. Gather data from Conversant’ ...

Best Practices: Roles in a Programmatic Workflow

Industry forecasts estimate that programmatic transactions will continue their steady growth, accounting for 65% of all digital media, or $84B, in 2019 (Zenith [https://www.zenithmedia.com/65-of-digital-media-to-be-programmatic-in-2019/]). This revenue opportunity is not one to be missed—in this post, we share best staffing practices ...

New Smart Connection™ Added: InMobi

Report on all of your InMobi [https://www.inmobi.com/] data through a ProgrammaticIQ Smart Connection™. Access data from all 200+ DSPs and 5,000+ programmatic buyers from InMobi’s Exchange and In-App Advertising Platform. Connecting your InMobi data to Ad-Juster gives you insight to ...

Ad-Juster Holds ProgrammaticIQ Launch Party in NYC

We launched our game-changing new programmatic data platform, ProgrammaticIQ [https://www.ad-juster.com/programmaticiq?utm_source=blog&utm_medium=blog&utm_campaign=nyc-launch-party] , last week in New York City. It was a programmatic doubleheader that started with a live webcast walkthrough of the ...

Programmatic Deal Types Explained

The programmatic pie is expected to grow 19% in 2019 to $84B, accounting for 65% of all money spent on digital media, according to Zenith [https://www.zenithmedia.com/65-of-digital-media-to-be-programmatic-in-2019/]. This is a huge opportunity for publishers to monetize inventory, but you might be leaving ...

Programmatic Advertising: Accountability, Transparency, & Insights

Previously, we shared part I of our interview [https://pub.doubleverify.com/blog/interview-with-director-of-product-background-current-projects-data/] with our Director of Product, Stuart Moncada, which covered the industry at large. This is part II, where we focus on the programmatic space, including partner relationships, challenges, best practices, and ...

Programmatic I/O, October in NYC

Touted as the “world’s largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic,” AdExchanger’s October Programmatic I/O in NYC [https://programmatic.io/ny/#agenda] packed a ton of information into 2 days of presentations, panel discussions, ...

Ad-Juster Taps Emily Deere as Chief Technology Officer

The move signifies Ad-Juster’s strengthening commitment to deliver intuitive data reporting and analytics software to the digital advertising industry. Ad-Juster, a market-leading SaaS provider of unified data reporting and analytics for digital advertising, has announced today the appointment of Emily Deere as Chief Technology ...

LKQD: New Third-Party Video Advertising Connection

We’ve added support for LKQD: LKQD Technologies provides enterprise video ad technology infrastructure for publishers and advertisers on all screens. LKQD’s end-to-end technology stack enables digital video sellers and buyers to build and grow their businesses. Their technology integrates a suite of video ...

Programmatic Reporting Strategy for Publishers

Programmatic advertising has evolved and skyrocketed in growth, but the reporting ecosystem has not matured at the same pace. Challenges are fueled by a lack of standardization which has led each partner in the programmatic ad delivery chain to adopt their own conventions, naming standards, ...