DV Publisher Insights

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New Smart Connection™ Added: VRTCAL

Revenue growth horizontal? Turn it vertical with VRTCAL, a best-in-class mobile supply side platform. The VRTCAL Marketplace is dedicated to bringing maximum efficiency and returns to publishers, and when you use a ProgrammaticIQ Smart Connection™ to connect your data, you can fully leverage the vibrant platform to increase and enhance your monetization through in-stream, out-stream, native, and rewarded video ad placements. VRTCAL supports the VAST standard and with a Smart Connection™, you can ensure you’re getting paid for every impression.
About Smart Connections™

Smart Connections™ are the intelligent way to connect to any data source. Built with over a decade of media-data experience, these new connections automatically map fields across vendors and work around data limits to quickly aggregate all of your data sets. No more digging through API documentation or hunting for login info for all demand partners. Smart Connections™ provide connection status reports and normalize fields like Advertiser, Country, and Buyer, saving you countless hours of data prep. Rapid setup makes connections live with just a few clicks—report and visualize your data as soon as the connection is established.

Interested in seeing just how Smart Connections™ connect, ingest, and aggregate all of your data? Request a personalized demo here  ›

Learn more about Smart Connections™ here ›