The ad tech ecosystem can get a bit hectic. If you ever needed to see just how hectic it could be, look no further than the Display Lumascape. Conceptualized by Terence Kawaja (CEO of Luma Partners), the graphic presents a crowded range of specialized experts ...

Native advertising has been steadily gaining ground in the digital marketing game for some time now. In the US alone, its market is expected to reach nearly $100 billion in 2023, which would amount to 12.5% growth YoY. Even more impressive is that as ...

(This is part two of our two part series on first-party data sets for publishers. If you haven’t yet, you can read part one here.) In part one of our series, we looked at the value of first-party data in a cookieless ad industry. ...

(This is the first of a two-part feature on first-party data sets for publishers. Stay tuned for part two, releasing later this month.) These days, to say that the digital advertising world is “changing” would be an understatement. The looming deprecation of third-party data represents ...

Despite accounting for 90% of digital ad spend in the US alone [https://content-na1.emarketer.com/programmatic-advertiser-explainer], programmatic advertising continues to present a unique challenge in the relationship between digital publishers and advertisers. Namely, the constant pursuit of that ever-elusive sweet spot between lowest cost ...

CTV has become a true pillar in the industry. Increasing demand from advertisers for CTV and OTT offerings has many publishers energized to enter the burgeoning CTV marketplace. With more households than ever choosing to “cut the cord” on traditional TV, this trend is poised ...

Direct deals have been a proven way for publishers to gain higher CPMs by working with the largest brands and agencies in digital advertising. This strategy is getting even more attention lately, as privacy and tracking changes promise to increase advertiser interest in direct relationships ...

You may have heard of key-value targeting before, a feature offered in Google Ad Manager (GAM) and other ad servers. Key-value pairs define custom targeting parameters within Google’s ad server. But how can publishers benefit from using them, and why is it important to ...