DV Publisher Insights

Stay connected with industry news, product updates, tips, and best practices.

Programmatic Advertising: Accountability, Transparency, & Insights

Previously, we shared part I of our interview [https://pub.doubleverify.com/blog/interview-with-director-of-product-background-current-projects-data/] with our Director of Product, Stuart Moncada, which covered the industry at large. This is part II, where we focus on the programmatic space, including partner relationships, challenges, best practices, and ...

Programmatic I/O, October in NYC

Touted as the “world’s largest conference dedicated to educating marketers, publishers, agencies and technologies on the latest in programmatic,” AdExchanger’s October Programmatic I/O in NYC [https://programmatic.io/ny/#agenda] packed a ton of information into 2 days of presentations, panel discussions, ...

Ad-Juster Taps Emily Deere as Chief Technology Officer

The move signifies Ad-Juster’s strengthening commitment to deliver intuitive data reporting and analytics software to the digital advertising industry. Ad-Juster, a market-leading SaaS provider of unified data reporting and analytics for digital advertising, has announced today the appointment of Emily Deere as Chief Technology ...

LKQD: New Third-Party Video Advertising Connection

We’ve added support for LKQD: LKQD Technologies provides enterprise video ad technology infrastructure for publishers and advertisers on all screens. LKQD’s end-to-end technology stack enables digital video sellers and buyers to build and grow their businesses. Their technology integrates a suite of video ...

Programmatic Reporting Strategy for Publishers

Programmatic advertising has evolved and skyrocketed in growth, but the reporting ecosystem has not matured at the same pace. Challenges are fueled by a lack of standardization which has led each partner in the programmatic ad delivery chain to adopt their own conventions, naming standards, ...

Blockchain + Ad Tech: The Intriguing and The Concerning

By now, you’ve likely heard of blockchain and are familiar with some of the buzz surrounding it. Blockchain is most often mentioned as being the underpinnings of popular cryptocurrencies like Bitcoin, but the digital ledger technology is now making appearances in other industries. Advocates ...

Bing Ads: New Third-Party Advertiser Connection

We’ve added support for Bing Ads: Bing Ads is a service that provides advertising access to the Bing and Yahoo! Search engines across desktop and mobile. Bing Ads has international audience of 500 million searchers, and 12 billion monthly desktop searches around the world. ...

NetSeer(Inuvo): New Third-Party Advertiser Connection

We’ve added support for NetSeer: Founded in 2006, NetSeer develops concept-based ad targeting solutions for advertisers and publishers driven by their patented ConceptGraph intent engine. They utilize advanced programmatic advertising to deliver exceptional ad performance for inventory across multiple platforms while emphasizing relevance and ...