Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

19 May 2022 | From the Team, Getting Started, Tips & Resources

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth. Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video ...

Differences Explained: CTV, OTT and Linear TV

01 April 2022 | Tips & Resources, Getting Started

CTV has become a true pillar in the industry. Increasing demand from advertisers for CTV and OTT offerings has many publishers energized to enter the burgeoning CTV marketplace. With more households than ever choosing to “cut the cord” on traditional TV, this trend is poised ...

Analyzing Advertiser Verticals: A Publisher Tool to Close More Direct Deals

30 March 2022 | Getting Started, Tips & Resources

Direct deals have been a proven way for publishers to gain higher CPMs by working with the largest brands and agencies in digital advertising. This strategy is getting even more attention lately, as privacy and tracking changes promise to increase advertiser interest in direct relationships ...

Measurement Opportunities for Publishers in the Rising CTV Industry

04 February 2022 | From the Team, News, Tips & Resources

The CTV boom has the advertising industry buzzing at the unique opportunities it presents. 80% of U.S. households owning one or more CTV devices and more users than ever choosing to cut the cable cord and pivot to OTT video offerings, CTV now represents ...

Understanding Key-Value Targeting for Publishers

13 December 2021 | Getting Started, Tips & Resources

You may have heard of key-value targeting before, a feature offered in Google Ad Manager (GAM) and other ad servers. Key-value pairs define custom targeting parameters within Google’s ad server. But how can publishers benefit from using them, and why is it important to ...

Optimizing for Viewability: A Guide for Publishers

27 October 2021 | Getting Started, Tips & Resources

Last time in our viewability series, we took a look at the creation and evolution of viewability standards and why it’s important for publishers to optimize for viewability. Viewability is a vital digital advertising KPI that is now considered table stakes for buyers in ...

What Makes a Viewable Impression? Publisher’s Guide to Ad Viewability Standards

04 August 2021 | Tips & Resources, Getting Started

Viewability matters for publishers. Google Ad Manager data shows that increasing ad viewability from 50% to 90% results in an 80% increase in revenue. That’s an impressive increase. But what is viewability, exactly? The answer to that question is more nuanced than it would ...

Beyond Verification: Measuring Ad Exposure and Engagement for Publishers

29 July 2021 | Features & Updates, Tips & Resources

Verification metrics such as fraud, viewability, and brand safety are important to advertisers. These metrics can help you determine the likelihood of an ad being seen by a real user, but not necessarily how much the user is actually paying attention to it. Both advertisers ...

2020 Retrospective: Publisher Insights on Ad Verification and Blocking

26 July 2021 | News, Case Studies, Tips & Resources

Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...

The Fight Against Ad Fraud: A Publisher’s Role

04 June 2021 | Tips & Resources, Getting Started

With an understanding of how ad fraud works [https://pub.doubleverify.com/blog/the-fight-against-ad-fraud-a-breakdown-for-publishers/], it’s easy to see why it remains a constant battle for the digital ad industry. And everyone, from buyers to sellers, has a stake in this fight. While ad fraud ...

Brand Safety vs. Brand Suitability

25 May 2021 | Tips & Resources, From the Team, Getting Started

In 2020, the world saw an unprecedented news cycle. From COVID-19 to the US Presidential Election, both publishers and advertisers faced challenges with how to effectively safeguard a brand’s reputation and benefit from the surge of user activity. While web traffic hit record highs ...

How to Improve Your Ad Ops Workflow Through Simplicity and Automation

03 May 2021 | Getting Started, Tips & Resources

So, you’ve taken a look at your ad ops workflow, or perhaps even calculated your team’s TTR, and have decided to do something about it. That’s a good start, but developing a better process involves answering some other key questions: * How do ...

The Fight Against Ad Fraud: A Breakdown for Publishers

28 April 2021 | Tips & Resources, Getting Started

Ad fraud is one of the most pervasive issues in the industry today. The World Federation of Advertisers has estimated that by 2025 more than $50 billion annually will be squandered on ad fraud. As advertising spend increasingly prioritizes digital media, ad fraud continues to ...

Video ad breakage: Unearthing real solutions

26 February 2021 | From the Team, Tips & Resources

This is part two of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Find the first part of his investigation here [https://pub.doubleverify.com/blog/video-ad-breakage-part-of-ad-tech-life/]. Conversations with campaign managers, product ...

Media Quality Misconceptions: Transparency Through Technology

29 January 2021 | Tips & Resources

Whether ad performance is being measured by viewability, brand suitability, or something else entirely, media quality plays an integral role in the success of the publishing industry. In search of higher performance, advertisers have begun to rely on an extensive set of criteria to focus ...

Video Ad Breakage: Part of Ad Tech Life?

18 December 2020 | From the Team, Product, Tips & Resources

Part one of a two-part series on improving video ad delivery as told by Pieter Mees, SVP of Engineering, Supply at DoubleVerify. Before joining the DV Publisher Team, I founded an online video technology company named Zentrick nearly a decade ago. By the time we ...

Meredith Corporation Cuts Report Time “From Hours to Minutes” With DV Publisher Suite

17 December 2020 | Product, Tips & Resources, Case Studies

Over the last 118 years, Meredith Corporation has become one of America’s most accomplished publishers through its commitment to service journalism. Across broadcast television, print, digital and video, their media group reaches over 190 million viewers every month. Given their digital team’s expansive ...

3 Media Quality Best Practices for Publishers

22 October 2020 | Tips & Resources

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...

Publisher’s Guide to Data Maturity

18 June 2020 | Tips & Resources

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

Top Programmatic Dashboards for Publishers

10 June 2020 | Tips & Resources, Product

Keeping your finger on the pulse of your programmatic strategy is not a simple task. There are thousands of ways to visualize and organize this data, which can lead to confusion at all levels of your business. Different team members often need different levels of ...

4 Characteristics of a Data-Driven Culture

20 May 2020 | Tips & Resources

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

3 Ways News Publishers are Innovating in the Face of COVID-19 Content Blocking

29 April 2020 | News, Tips & Resources

What if we told you that more website traffic can actually be a bad thing? That’s the reality that news publishers are dealing with today due to the COVID-19 pandemic. Buzzfeed claims [https://www.buzzfeednews.com/article/craigsilverman/news-sites-need-ads-to-survive-the-coronavirus-more-than-35] traffic is “unprecedented” and the ...

No cookies, no problem? How first-party data will prove crucial in a cookie-less future

17 April 2020 | Tips & Resources, News

For digital publishers, change is a constant presence. And now, with the loss of third-party cookies, change is on the way once more. For years, third-party cookies have been at the core of nearly every advertising campaign on the web, but that’s coming to ...

Types of Header Bidding: Expectations vs. Reality

05 April 2020 | Tips & Resources

Header bidding as a subject matter has always prompted question marks. Though the technology has been around for almost five years, the industry, including publishers, buy-side, sell-side, webmasters, and others are still keen to learn more about it. In our last webinar with Stuart Moncada, ...

Print publishers are flocking to these digital trends in 2020

31 March 2020 | Tips & Resources, News

Experts predict that the U.S. publishing industry’s total revenue will reach 129 billion dollars [https://www.statista.com/statistics/307299/global-book-publishing-revenue/] in 2023, but that doesn’t mean it’s smooth sailing. While printed publishing is still one of the major industries for ...

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