Attention and Efficiency Top-of-Mind During Beeler Base Camp Newport Beach

16 March 2023 | From the Team, News

The DV Publisher Suite team was glad to take part in the discussions and activities at Beeler.Tech’s Base Camp Newport Beach. Set at VEA Newport Beach, Base Camp featured 90 publisher revenue executives from across the industry. The invite-only event focused on several ...

New! DV’s Industry-First CTV Viewability Solution Now Available to Publishers

15 March 2023 | Features & Updates, From the Team

If a CTV ad plays, and no one could see it, did the ad make an impact at all? Viewability is a critical KPI for advertisers, and the ability to demonstrate a high viewability rate is key to maximizing inventory value for publishers. Nevertheless, a ...

Making Sense of Measurement: The Retail Media Network Opportunity

15 March 2023 | From the Team, Getting Started, Tips & Resources

Retail media networks, or RMNs, are an ambitious new channel to reach the sizable audiences of some of the largest retail companies in the world. Developed alongside the meteoric rise of eCommerce over the past few years, RMNs allow online retailers to work with brands ...

DV Tackles Publisher Challenges & Highlights Opportunities at The Publishing Show in London

13 March 2023 | News, From the Team

DV was pleased to take part in The Publishing Show in London last week. Some of our industry experts roamed the floor and took the stage over two days of informative discussion, fresh ideas, and top-of-mind insights from some of the top publishing teams in ...

Case Study: How Authentic Direct™ Allowed The Arena Group to Maximize Campaign Efficiency

08 March 2023 | Case Studies, News, Features & Updates

The Arena Group, a tech-powered media company with brands such as The Street and Sports Illustrated, wanted an automated way to proactively align with their client’s brand suitability settings to maximize efficiency and revenue. To reduce inventory waste and grow their direct business, The ...

New! Automate Brand Suitability Alignment with DV Authentic Direct™

01 March 2023 | News, Product, Features & Updates

After its successful beta program, the DV Publisher Suite team is pleased to announce the official release of its latest innovation, Authentic Direct™. Now, all publishers can benefit from automation in brand suitability optimization, bringing a higher level of efficiency and interconnectivity to their direct ...

Navigating Ad Tech: A Holistic Approach to Evaluating Publisher Vendors

16 February 2023 | Tips & Resources, Getting Started

The ad tech ecosystem can get a bit hectic. If you ever needed to see just how hectic it could be, look no further than the Display Lumascape. Conceptualized by Terence Kawaja (CEO of Luma Partners), the graphic presents a crowded range of specialized experts ...

New! Access Insights Quickly with Dynamic Filters for Inventory Quality

18 January 2023 | Features & Updates, News

Inventory Quality provides publishers with critical transparency and extensive data capabilities. We know that, in order to maximize inventory value and meet your campaign goals, you need to be able to access your data as quickly as possible, and control how that data is viewed ...

3 Tips for Adding Native Ads to Your Sales Decks

28 December 2022 | Tips & Resources, Getting Started

Native advertising has been steadily gaining ground in the digital marketing game for some time now. In the US alone, its market is expected to reach nearly $100 billion in 2023, which would amount to 12.5% growth YoY. Even more impressive is that as ...

5 Ways to Kickstart Your First-Party Data Strategy

14 December 2022 | Tips & Resources, Getting Started

(This is part two of our two part series on first-party data sets for publishers. If you haven’t yet, you can read part one here.) In part one of our series, we looked at the value of first-party data in a cookieless ad industry. ...

DV Hits the High Notes in Music City at AdMonsters Nashville

17 November 2022 | News, From the Team

DV was pleased to join some of the top publishers at the AdMonsters Publisher Forum in Nashville last week. In addition to hosting the welcome dinner on night one, we thoroughly enjoyed taking part in half a week’s worth of discussions about the state ...