While website visitors grow immune to display ads, video still has the power to capture the attention and imagination of audiences. Advertisers know this and are making a stronger investment in video to drive home lasting messaging— eMarketer [https://www.emarketer.com/content/digital-video-advertising-best-practices-2019] predicts ...

When you think of immersive consumer experiences, VR might be the first thing that comes to mind, but audio swings a much bigger bat and is positioned to be a driving force in the digital ad industry. 189 million Americans, or 67% of the population, ...

Programmatic is a big deal. Over the past decade, programmatic technology and operations have evolved at a lightning-fast pace, and revenue is expected to continue its 19.3% growth rate through 2023! Publishers selling ads programmatically work with and test out a variety of demand ...