DV Publisher Insights

Stay connected with industry news, product updates, tips, and best practices.

Log-Level Data 101 for Publishers

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Bonzai: New FlowIQ Connection

We've added support for Bonzai: Make your digital advertising smarter, faster, and better with Bonzai, the programmatic creative management platform. When you connect Bonzai with FlowIQ, you unlock the power of near-real-time performance measurement and campaign optimization. Bonzai’s self-serve platform allows publishers ...

Top Digital Media Events to Attend in 2020

With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for ...

Ad-Juster Joins DoubleVerify

We are excited to announce that Ad-Juster has joined DoubleVerify [https://www.doubleverify.com/], the leading independent platform for digital media measurement software and analytics. Headquartered in New York, NY and operating across the globe, DoubleVerify authenticates the quality and effectiveness of digital media for ...

Programmatic I/O Descends Upon New York

Programmatic I/O [https://programmatic.io/], the largest programmatic conference in the industry, took place earlier this month in New York and we were excited to be there as a sponsor. With all of the changes to the digital advertising landscape and advances in platforms ...

New Smart Connection™ Added: Google Ads

Do more with Google Ads [https://ads.google.com/home/] when you use a Smart Connection™ to pull your data into the ProgrammaticIQ media analytics platform. Ingesting data from the Google Ads API improves account and campaign management efficiency—with Smart Connections™ publishers can now ...

Finding a Revenue Balance at Digiday Publishing Summit Key Biscayne

Digiday recently held their Publishing Summit [https://digiday.com/event/2019-digiday-publishing-summit-sept-dpssept19/] in Key Biscayne, FL, and we were proud to sponsor such a thoughtful event for publishers. Publishers have experienced many headwinds this year including GDPR regulations, dropping display revenues, and frustrations scaling other revenue ...

Header Bidding Wrappers 101

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk [https://adzerk.com/hbix/]. Now the go-to ad-selling tactic for publishers, header bidding has been around since ...

Opportunities with a Data Lens: AdMonsters Publisher Forum Vancouver

Our team recently got back from the AdMonsters Publisher Forum [https://www.admonsters.com/6-takeaways-admonsters-publisher-forum-vancouver-2019] in Vancouver and are very excited by the industry’s emerging opportunities and publisher’s related revenue strategies. The event welcomed a couple hundred publishing professionals, platform partners, and vendors ...

New Smart Connection™ Added: VRTCAL

Revenue growth horizontal? Turn it vertical with VRTCAL [https://vrtcal.com/], a best-in-class mobile supply side platform. The VRTCAL Marketplace is dedicated to bringing maximum efficiency and returns to publishers, and when you use a ProgrammaticIQ Smart Connection™ to connect your data, you can fully ...

The Programmatic Scorecard, Summer 2019

The Definitive Standard in Data + Analytics for Publishers The top ten demand partners in programmatic advertising, alone, generate more than $84 billion in revenues every year. But publishers often lack visibility into how well they are leveraging these partners due to inconsistent or missing data— ...

All Things Ad Ops & Digital Media: Ops NYC 2019 Event Recap

AdMonsters always puts on engaging, enlightening, and entertaining events and Ops NY was no exception. We were a sponsor of the event where, earlier this month, attendees heard insights from over 75 digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, ...

New! Create Unique Data Set Views in ProgrammaticIQ

Your Single Source and File Import Data Sets in ProgrammaticIQ contain fields from one specified source. When you create a Data Set, all data from the selected dimensions and metrics will be included. But sometimes you may want a filtered version of your Data Set ...

Taking your OMS from Good to Great with FlowIQ & AdBook+

Ad-Juster & FatTail utilize long-term partnership to work towards a better future of digital advertising revenue management. Order Management Systems (OMS), like FatTail’s AdBook+ [https://www.fattail.com/], enable digital publishers to connect data across their internal ad operations, sales, and finance teams. Publishers ...

New Smart Connection™ Added: Google AdSense

Make sense of your AdSense [https://www.google.com/adsense/start/] data through a ProgrammaticIQ Smart Connection™. Used by almost 2 million publishers, AdSense also gives you access to millions of advertisers while allowing you to show only quality ads that are safe and appropriate ...