DoubleVerify Announces Publisher Division Focused on Yield Products

26 August 2020 | News

NEW YORK, Aug. 26, 2020 (GLOBE NEWSWIRE) -- DoubleVerify [https://doubleverify.com/] ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the launch of a new division to support digital publishers. The unit will spearhead DV’s direct ...

It's Time to Rethink Your Digital Ad Operations Workflow

24 August 2020 | Features & Updates, News, Getting Started

The stakes in ad ops keep rising. Complexity and innovation are driven by the demand-side, and media quality metrics are playing a key role in contracts and billing. Publishers have historically kept up by inventing new workflows and chasing new data sources without time to ...

Empowerment and Optimization at DigiAdvertising Forum

08 July 2020 | News, From the Team

Last week, DV and Ad-Juster were happy to sponsor the virtual DigiAdvertising mini-conference hosted by World Forum Disrupt. With our team working towards an exciting publisher product launch, it was invaluable for us to share our vision and hear so much fantastic feedback. Thank you ...

New! Advanced Permissions & Sharing

23 June 2020 | Product

Publisher teams know that the ability to effectively collaborate is an important factor in building an efficient workflow. We’re excited to announce advanced permissions and sharing for improved flexibility managing and collaborating with your team in ProgrammaticIQ. To give you more control of what ...

Publisher’s Guide to Data Maturity

18 June 2020 | Tips & Resources

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

Top Programmatic Dashboards for Publishers

10 June 2020 | Tips & Resources, Product

Keeping your finger on the pulse of your programmatic strategy is not a simple task. There are thousands of ways to visualize and organize this data, which can lead to confusion at all levels of your business. Different team members often need different levels of ...

4 Characteristics of a Data-Driven Culture

20 May 2020 | Tips & Resources

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

Media Quality and More Discussed at 2020 Automotive Roundtable

19 May 2020 | News, From the Team

Ad-Juster had the exciting opportunity to sponsor the 2020 Automotive Roundtable this month! Publishers from the automotive industry joined us digitally to discuss topics relevant to both their vertical and the publisher environment at large. Attendees discussed topics such as inventories, yield, programmatic strategies, our ...

New! Create Team Dashboard Views with FlowIQ Custom Groups

18 May 2020 | Product, Features & Updates

For teams that want insight into who’s doing what, and how their campaigns are delivering, FlowIQ [http://https://www.ad-juster.com/flowiq] just got more flexible. Custom Groups allow you to see multiple users grouped into a single view. Account managers, traffickers, sales executives, ...

How Ad-Juster & DoubleVerify are Supporting Publishers During COVID-19

06 May 2020 | News, Product, From the Team

Ad-Juster and DoubleVerify are keenly aware of the challenges that publishers and media companies are facing right now. The COVID-19 pandemic has presented the industry we call home with a flurry of issues that are affecting both bottom lines and peace of mind. The current ...

3 Ways News Publishers are Innovating in the Face of COVID-19 Content Blocking

29 April 2020 | News, Tips & Resources

What if we told you that more website traffic can actually be a bad thing? That’s the reality that news publishers are dealing with today due to the COVID-19 pandemic. Buzzfeed claims [https://www.buzzfeednews.com/article/craigsilverman/news-sites-need-ads-to-survive-the-coronavirus-more-than-35] traffic is “unprecedented” and the ...

FlowIQ and ProgrammaticIQ named as finalists in 2020 AdExchanger Awards

22 April 2020 | News, Product

Ad-Juster is proud to announce that its two flagship platforms have been named as finalists [https://adexchangerawards.com/#award-categories] in the 2020 AdExchanger Awards. Both FlowIQ and ProgrammaticIQ were chosen as finalists in the Best Publisher-Side Data Platform category. This category rewards technology providers that ...

No cookies, no problem? How first-party data will prove crucial in a cookie-less future

17 April 2020 | Tips & Resources, News

For digital publishers, change is a constant presence. And now, with the loss of third-party cookies, change is on the way once more. For years, third-party cookies have been at the core of nearly every advertising campaign on the web, but that’s coming to ...

New! Create custom normalizations & joins in ProgrammaticIQ

06 April 2020 | Product

Publishers using ProgrammaticIQ already understand the huge benefit of making sure you’ve got a clean and normalized data set before attempting analysis. The importance of the adage of “garbage in, garbage out” in this context has led many teams to focus a huge percentage ...

Types of Header Bidding: Expectations vs. Reality

05 April 2020 | Tips & Resources

Header bidding as a subject matter has always prompted question marks. Though the technology has been around for almost five years, the industry, including publishers, buy-side, sell-side, webmasters, and others are still keen to learn more about it. In our last webinar with Stuart Moncada, ...

Print publishers are flocking to these digital trends in 2020

31 March 2020 | Tips & Resources, News

Experts predict that the U.S. publishing industry’s total revenue will reach 129 billion dollars [https://www.statista.com/statistics/307299/global-book-publishing-revenue/] in 2023, but that doesn’t mean it’s smooth sailing. While printed publishing is still one of the major industries for ...

5 Ways Remote Ad Ops Teams Can Collaborate with FlowIQ

24 March 2020 | Tips & Resources, Features & Updates, Product

While remote work is definitely not a new challenge, the scope of this challenge has increased exponentially for many in recent weeks. Companies across the globe are now navigating the impact of the novel coronavirus, COVID-19, on their teams and communities and many are practicing ...

Llamas in Santa Monica: AdMonsters' 50th Publisher Forum

16 March 2020 | From the Team

Ad-Juster had the pleasure of sponsoring AdMonsters’ 50th Publisher Forum [https://www.admonsters.com/events/2020-santa-monica-publisher-forum/] in Santa Monica this month! We are grateful to have had this opportunity before events started cancelling through the spring. Ad-Juster Senior Client Development Managers, Iris Portillo and Warren ...

Discovering connection & community at RevOpEx & Leadership Summit in London

15 March 2020 | From the Team

In February, Ad-Juster had the opportunity to sponsor two days of interactive events in London, hosted by our friend Rob Beeler of AdMonsters [https://www.admonsters.com/] and Beeler.Tech [https://www.adopsonline.com/]. These community-focused events are largely focused on cultivating conversations that help ...

New! Get Quick & Easy Insights with ProgrammaticIQ Dashboard Templates

11 March 2020 | Product, Features & Updates

Dashboards bring your data to life and tell stories that help you communicate, answer deeper questions, and make data-driven decisions. There are many different ways that you can approach analyzing your digital advertising data in ProgrammaticIQ. You can start from scratch creating your own custom ...

Skyscanner Unifies Reporting, Identifies New Revenue Opportunities

20 February 2020 | News, Case Studies

More than 100 million people rely on the Skyscanner [https://www.skyscanner.com/] app and website each month to help them with their travel plans. To match the company’s growth, Skyscanner saw that it needed a more robust reporting infrastructure to centralize data from ...

Header Bidding: Client vs Server-side

11 February 2020 | Tips & Resources, Getting Started

Cats versus dogs. Mac versus PC. Tupac versus Biggie. These debates have raged for centuries across the annals of human history. Now, the digital advertising industry is introducing a new debate for the public to parse: which kind of header bidding integration should I use? ...

Introducing FlowIQ Benchmark: Stay ahead of the competition

27 January 2020 | Product, News, Features & Updates, From the Team

Do you know how you stack up against competing publishers? Imagine having access to direct-sold advertising industry data that shows you exactly where you stand in key areas. In today’s highly competitive digital landscape, industry benchmarks can be a critical tool to help you ...

Log-Level Data 101 for Publishers

12 January 2020 | Tips & Resources

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Bonzai: New FlowIQ Connection

08 January 2020 | Product, Features & Updates

We've added support for Bonzai: Make your digital advertising smarter, faster, and better with Bonzai, the programmatic creative management platform. When you connect Bonzai with FlowIQ, you unlock the power of near-real-time performance measurement and campaign optimization. Bonzai’s self-serve platform allows publishers ...

DV Publisher Insights