Whether ad performance is being measured by viewability, brand suitability, or something else entirely, media quality plays an integral role in the success of the publishing industry. In search of higher performance, advertisers have begun to rely on an extensive set of criteria to focus ...

In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...