It's Time to Rethink Your Digital Ad Operations Workflow

24 August 2020 | Features & Updates, News, Getting Started

The stakes in ad ops keep rising. Complexity and innovation are driven by the demand-side, and media quality metrics are playing a key role in contracts and billing. Publishers have historically kept up by inventing new workflows and chasing new data sources without time to ...

New! Advanced Permissions & Sharing

23 June 2020 | Product

Publisher teams know that the ability to effectively collaborate is an important factor in building an efficient workflow. We’re excited to announce advanced permissions and sharing for improved flexibility managing and collaborating with your team in ProgrammaticIQ. To give you more control of what ...

Publisher’s Guide to Data Maturity

18 June 2020 | Tips & Resources

The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

4 Characteristics of a Data-Driven Culture

20 May 2020 | Tips & Resources

Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

New! Create custom normalizations & joins in ProgrammaticIQ

06 April 2020 | Product

Publishers using ProgrammaticIQ already understand the huge benefit of making sure you’ve got a clean and normalized data set before attempting analysis. The importance of the adage of “garbage in, garbage out” in this context has led many teams to focus a huge percentage ...

5 Ways Remote Ad Ops Teams Can Collaborate with FlowIQ

24 March 2020 | Tips & Resources, Features & Updates, Product

While remote work is definitely not a new challenge, the scope of this challenge has increased exponentially for many in recent weeks. Companies across the globe are now navigating the impact of the novel coronavirus, COVID-19, on their teams and communities and many are practicing ...

Discovering connection & community at RevOpEx & Leadership Summit in London

15 March 2020 | From the Team

In February, Ad-Juster had the opportunity to sponsor two days of interactive events in London, hosted by our friend Rob Beeler of AdMonsters [https://www.admonsters.com/] and Beeler.Tech [https://www.adopsonline.com/]. These community-focused events are largely focused on cultivating conversations that help ...

New! Get Quick & Easy Insights with ProgrammaticIQ Dashboard Templates

11 March 2020 | Product, Features & Updates

Dashboards bring your data to life and tell stories that help you communicate, answer deeper questions, and make data-driven decisions. There are many different ways that you can approach analyzing your digital advertising data in ProgrammaticIQ. You can start from scratch creating your own custom ...

Skyscanner Unifies Reporting, Identifies New Revenue Opportunities

20 February 2020 | News, Case Studies

More than 100 million people rely on the Skyscanner [https://www.skyscanner.com/] app and website each month to help them with their travel plans. To match the company’s growth, Skyscanner saw that it needed a more robust reporting infrastructure to centralize data from ...

Header Bidding: Client vs Server-side

11 February 2020 | Tips & Resources, Getting Started

Cats versus dogs. Mac versus PC. Tupac versus Biggie. These debates have raged for centuries across the annals of human history. Now, the digital advertising industry is introducing a new debate for the public to parse: which kind of header bidding integration should I use? ...

Introducing FlowIQ Benchmark: Stay ahead of the competition

27 January 2020 | Product, News, Features & Updates, From the Team

Do you know how you stack up against competing publishers? Imagine having access to direct-sold advertising industry data that shows you exactly where you stand in key areas. In today’s highly competitive digital landscape, industry benchmarks can be a critical tool to help you ...

Log-Level Data 101 for Publishers

12 January 2020 | Tips & Resources

Is log-level data the new gold rush? Very possibly. As the digital advertising industry continues to advocate for transparency, publishers are pushing partners for more granular data so they can peel back the layers and verify what’s going on under the hood. In theory, ...

Bonzai: New FlowIQ Connection

08 January 2020 | Product, Features & Updates

We've added support for Bonzai: Make your digital advertising smarter, faster, and better with Bonzai, the programmatic creative management platform. When you connect Bonzai with FlowIQ, you unlock the power of near-real-time performance measurement and campaign optimization. Bonzai’s self-serve platform allows publishers ...

Trust & Quality Bring Publishers and Advertisers Closer Together

11 December 2019 | News, From the Team

Trust and authenticity are long-standing concerns for advertisers, publishers, and consumers. In media and advertising, trust is essential for fostering positive relationships with brands as well as keeping audiences engaged. This has become even more critical with the proliferation of available content and advertisements across ...

Top Digital Media Events to Attend in 2020

04 December 2019 | News, Tips & Resources

With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for ...

Ad-Juster Joins DoubleVerify

07 November 2019 | News

We are excited to announce that Ad-Juster has joined DoubleVerify [https://www.doubleverify.com/], the leading independent platform for digital media measurement software and analytics. Headquartered in New York, NY and operating across the globe, DoubleVerify authenticates the quality and effectiveness of digital media for ...

Latency in Digital Advertising: A Guide for Publishers

21 October 2019 | Tips & Resources

High latency kills user experience and publisher revenue. However, in any digital system, latency can’t be avoided—there’s too many partners and platforms that need to exchange calls and bids, ad viewability and quality vendors that need to be included in the process. ...

Programmatic I/O Descends Upon New York

18 October 2019 | News

Programmatic I/O [https://programmatic.io/], the largest programmatic conference in the industry, took place earlier this month in New York and we were excited to be there as a sponsor. With all of the changes to the digital advertising landscape and advances in platforms ...

New Smart Connection™ Added: Google Ads

08 October 2019 | New Connections

Do more with Google Ads [https://ads.google.com/home/] when you use a Smart Connection™ to pull your data into the ProgrammaticIQ media analytics platform. Ingesting data from the Google Ads API improves account and campaign management efficiency—with Smart Connections™ publishers can now ...

Finding a Revenue Balance at Digiday Publishing Summit Key Biscayne

25 September 2019 | News

Digiday recently held their Publishing Summit [https://digiday.com/event/2019-digiday-publishing-summit-sept-dpssept19/] in Key Biscayne, FL, and we were proud to sponsor such a thoughtful event for publishers. Publishers have experienced many headwinds this year including GDPR regulations, dropping display revenues, and frustrations scaling other revenue ...

New! Get quick & easy insights with the FlowIQ Overview Report

18 September 2019 | Product

In ad ops, it’s important to ensure your campaigns are pacing on schedule. You’re probably keeping an eye out for delivery issues, revenue at risk, and discrepancies so you can correct any problems as soon as possible. FlowIQ provides you with a set ...

Header Bidding Wrappers 101

16 September 2019 | Tips & Resources

The days of the inefficient waterfall are over: header bidding adoption among the top 1,000 publishers is up around 80%, according to the latest report from Adzerk [https://adzerk.com/hbix/]. Now the go-to ad-selling tactic for publishers, header bidding has been around since ...

Opportunities with a Data Lens: AdMonsters Publisher Forum Vancouver

26 August 2019 | From the Team

Our team recently got back from the AdMonsters Publisher Forum [https://www.admonsters.com/6-takeaways-admonsters-publisher-forum-vancouver-2019] in Vancouver and are very excited by the industry’s emerging opportunities and publisher’s related revenue strategies. The event welcomed a couple hundred publishing professionals, platform partners, and vendors ...

New Smart Connection™ Added: Criteo Publisher Marketplace

15 August 2019 | New Connections

Fully leverage the Criteo Publisher Marketplace [https://publishers.criteo.com/] when you gather your data with a ProgrammaticIQ Smart Connection™. Criteo now offers publishers a platform which allows you to sell part of your ad inventory at a minimum guaranteed CPM to the biggest retailers ...

New! Analyze Programmatic Data Trends with a Comparison Chart

12 August 2019 | Product

When it comes to analyzing business data in any industry, analysts often want to see performance compared with last month, last quarter, or last year. It’s critical to understand trends and to see the impacts that optimizations are making on KPIs. As a publisher ...

DV Publisher Insights