DV Publisher Insights

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3 Media Quality Best Practices for Publishers
| Tips & Resources
In an industry driven by effective advertising, media quality measurement has become a valuable tool. By reducing fraud, increasing ad viewability, and ensuring brand suitability and proper geographical targeting, verification has improved the integrity of the digital ad space. While obviously valuable for advertisers, publishers ...

New! Advanced Permissions & Sharing
| Product
Publisher teams know that the ability to effectively collaborate is an important factor in building an efficient workflow. We’re excited to announce advanced permissions and sharing for improved flexibility managing and collaborating with your team in ProgrammaticIQ. To give you more control of what ...

Publisher’s Guide to Data Maturity
| Tips & Resources
The digital advertising industry is in the midst of a data revolution. As companies have shifted toward data-driven decision making, data granularity has become the primary momentum behind the evolution of a data-driven digital marketplace. It is now necessary to handle a tremendous amount of ...

4 Characteristics of a Data-Driven Culture
| Tips & Resources
Data is growing faster than teams can adapt, and though we all want to be data-driven, it’s extremely tough to make the sweeping culture change needed to support a data-driven identity. Making the change requires learning new skills, a heavy investment in internal infrastructure, ...

Types of Header Bidding: Expectations vs. Reality
| Tips & Resources
Header bidding as a subject matter has always prompted question marks. Though the technology has been around for almost five years, the industry, including publishers, buy-side, sell-side, webmasters, and others are still keen to learn more about it. In our last webinar with Stuart Moncada, ...

Llamas in Santa Monica: AdMonsters' 50th Publisher Forum
| From the Team
Ad-Juster had the pleasure of sponsoring AdMonsters’ 50th Publisher Forum [https://www.admonsters.com/events/2020-santa-monica-publisher-forum/] in Santa Monica this month! We are grateful to have had this opportunity before events started cancelling through the spring. Ad-Juster Senior Client Development Managers, Iris Portillo and Warren ...
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