DV Publisher Suite Launches Authentic Direct™ Beta, Enabling Massive Reduction in Brand Suitability Violations For Clients

09 December 2022 | From the Team, News

The DV Publisher Team is proud to announce a new era of direct advertising campaign automation with the launch of the Authentic Direct™ beta program this week. The beta version of Authentic Direct comes after successful alpha test results in which publishers experienced as much ...

DV Hits the High Notes in Music City at AdMonsters Nashville

17 November 2022 | News, From the Team

DV was pleased to join some of the top publishers at the AdMonsters Publisher Forum in Nashville last week. In addition to hosting the welcome dinner on night one, we thoroughly enjoyed taking part in half a week’s worth of discussions about the state ...

DV Discusses the Future of Direct Advertising at Beeler.Tech Revenue Crossroads

31 October 2022 | From the Team, News

DV was pleased to be in attendance at the Publisher Revenue Crossroads event in New York, hosted by Beeler.Tech. Throughout the event, executives discussed the state of the industry and where direct advertising is heading from here. Through engaging workshops and discussions, we worked ...

DV Discusses Privacy-Friendly Targeting Opportunities for Publishers at DMEXCO 2022

28 September 2022 | From the Team, News

Some of the industry’s top brands, platforms and publishers met in Cologne last week for DMEXCO 2022, the premier digital marketing conference in Europe. It was great to connect with European publishers at the DV booth and in our Masterclass session–we loved the ...

4 Ways to Automate and Optimize Delivery with DV Publisher Suite’s Quality Targeting

31 August 2022 | From the Team, Getting Started, Tips & Resources

Optimization is time consuming. From both a campaign and overall revenue perspective, teams need to ingest and analyze large amounts of data before they can begin the work of tweaking their targeting and delivery strategy. The reality is that every team is strapped for time ...

DV Talks About the Evolution of Targeting at AdMonsters Montreal

19 August 2022 | From the Team, News

The beautiful city of Montreal hosted some of the industry’s top digital media and revenue ops leaders last week at the AdMonsters Summer Publisher Forum. The DV Publisher Team was proud to join a cast of talented speakers to discuss issues facing publishers as ...

Translating Programmatic Data at Ops 2022

16 June 2022 | From the Team, News

Earlier this month DoubleVerify had the pleasure of attending the AdMonsters Ops 2022 conference in vibrant New York City. This action-packed event featured dozens of insightful sessions spread over six different tracks–including data, programmatic, video and CTV. The DV Publisher Team enjoyed plenty of ...

Open Measurement for Web Video: Benefits of DV Activation & Frequently Asked Questions

19 May 2022 | From the Team, Getting Started, Tips & Resources

The digital advertising industry has faced many challenges with measuring video viewability, which has threatened the segment's recent growth. Though video advertising revenue growth increased 50% in 2021, scaling effective viewability measurement is vital in order to ensure growth continues. For years, Video ...

DoubleVerify Appoints Andrew Smith as SVP of Product for its Growing Publisher Business

14 April 2022 | From the Team, News

20-year industry veteran to lead product and publisher strategy for the media measurement leader New York, NY – [April 14, 2022] – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Andrew Smith as Senior Vice ...

Measurement Opportunities for Publishers in the Rising CTV Industry

04 February 2022 | From the Team, News, Tips & Resources

The CTV boom has the advertising industry buzzing at the unique opportunities it presents. 80% of U.S. households owning one or more CTV devices and more users than ever choosing to cut the cable cord and pivot to OTT video offerings, CTV now represents ...

Post-cookie Questions: What Publishers and Advertisers Are Thinking About the New Digital Advertising Era

20 December 2021 | Case Studies, From the Team

With third-party cookie deprecation and other privacy-related changes on the horizon, publishers and advertisers are preparing for a new future. From its unique vantage point, DoubleVerify has been working with both advertisers and publishers to better understand how to leverage this shift to build a ...

DV Publisher Team at AdMonsters San Diego

30 November 2021 | From the Team

Before the holiday season, our team met up with some of the country’s top publishers in sunny San Diego, California earlier this month. We were proud to host the opening reception and personally welcome the rest of the industry to the city that many of the DV Publisher Team ...

Preparing Publisher Measurement for the CTV Boom at AdMonsters Ops

18 October 2021 | From the Team, News

New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter. ...

Bridging the data divide at DMEXCO 2021

24 September 2021 | From the Team, News

DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry. Mark Bausinger, Director of Publisher Business ...

Turning Defense to Offense at AdMonsters Publisher Forum in Vail

31 August 2021 | From the Team

The DV Publisher Team had the pleasure to sponsor last week’s AdMonsters Publisher Forum in Vail, Colorado! While we’ve enjoyed the virtual events over the last 18 months, the team was grateful to have the opportunity to reconnect with publishers in person. During ...

DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

19 August 2021 | Features & Updates, From the Team, News

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield. NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...

New! Analyze the Entire Video Delivery Chain in DV Publisher Suite

14 July 2021 | From the Team, Features & Updates

Valuable video inventory is constantly threatened by ad delivery issues related to broken creatives, latency and complex demand chains. With some publishers reporting that up to 30% of video ads fail to deliver, there are substantial revenue opportunities for teams that are able to quickly ...

DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services

02 June 2021 | From the Team, News

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & ...

Brand Safety vs. Brand Suitability

25 May 2021 | Tips & Resources, From the Team, Getting Started

In 2020, the world saw an unprecedented news cycle. From COVID-19 to the US Presidential Election, both publishers and advertisers faced challenges with how to effectively safeguard a brand’s reputation and benefit from the surge of user activity. While web traffic hit record highs ...

DV Publisher Team Talks State of Brand Suitability at AdMonsters Publisher Forum

12 April 2021 | News, From the Team

In March, DoubleVerify had the opportunity to speak with the revenue and ad ops community on the state of brand suitability and its effects on publishers at AdMonsters Publisher Forum Virtual. Brand suitability is a topic that has become increasingly relevant for brands and publishers, ...

Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues

17 March 2021 | News, From the Team

In February, DoubleVerify joined the publisher community at the Digiday Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can build a better industry by bridging technology and transparency gaps between buyers and sellers. As publishers move into 2021 and a post-pandemic ...

Video ad breakage: Unearthing real solutions

26 February 2021 | From the Team, Tips & Resources

This is part two of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Find the first part of his investigation here [https://pub.doubleverify.com/blog/video-ad-breakage-part-of-ad-tech-life/]. Conversations with campaign managers, product ...

Video Ad Breakage: Part of Ad Tech Life?

18 December 2020 | From the Team, Product, Tips & Resources

Part one of a two-part series on improving video ad delivery as told by Pieter Mees, SVP of Engineering, Supply at DoubleVerify. Before joining the DV Publisher Team, I founded an online video technology company named Zentrick nearly a decade ago. By the time we ...

Piecing Together Publisher Data Sets at Programmatic I/O Digital

29 October 2020 | News, From the Team

During the month of October, the DV Publisher Team enjoyed an array of industry conversations as part of Programmatic I/O Virtual Edition 2020 [https://www.adexchanger.com/go/programmatic-i-o-2020/]. Centered on the compelling world of programmatic advertising, we were joined by other innovators and ...

DV Publisher Team Talks About Fighting Adtech Gravity at DMEXCO

08 October 2020 | News, From the Team

The DV Publisher Team had the rare pleasure of speaking to an international audience thanks to the team at DMEXCO [https://dmexco.com/], based in Cologne, Germany. Fittingly dubbed DMEXCO @home, publishers, advertisers, technology providers and more gathered to discuss global media industry topics from ...

DV Publisher Insights