New Publisher Survey Shows Advertisers Want Contextual Packages, Targeted Lead Generation and Content Marketing Opportunities

06 December 2021 | Case Studies, News

DoubleVerify’s Publisher Division, in partnership with Digiday, conducted research exploring the current state of publishers sales cycle NEW YORK, NY – December 6, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its State of the ...

DoubleVerify Launches Publisher Solution in Europe

19 November 2021 | News

DV Publisher Suite gives European publishers a single platform to manage revenue, inventory quality, campaign delivery, and yield. ...

Preparing Publisher Measurement for the CTV Boom at AdMonsters Ops

18 October 2021 | From the Team, News

New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter. ...

New! Target Ads in Privacy-Safe Way with Custom Contextual for DV Publisher Suite

05 October 2021 | Features & Updates, News

The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...

Bridging the data divide at DMEXCO 2021

24 September 2021 | From the Team, News

DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry. Mark Bausinger, Director of Publisher Business ...

DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

19 August 2021 | Features & Updates, From the Team, News

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield. NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...

New! Highlight Sales Opportunities & Better Understand Demand with DV’s Inventory Compatibility Score

17 August 2021 | Features & Updates, News

Your inventory is diverse and so are the buyers you sell it to. It can be a challenge to ensure you position the “right” content to suit each advertiser's unique brand suitability goals. This can be even more challenging with new clients or ...

2020 Retrospective: Publisher Insights on Ad Verification and Blocking

26 July 2021 | News, Case Studies, Tips & Resources

Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...

DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services

02 June 2021 | From the Team, News

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & ...

DV Publisher Team Talks State of Brand Suitability at AdMonsters Publisher Forum

12 April 2021 | News, From the Team

In March, DoubleVerify had the opportunity to speak with the revenue and ad ops community on the state of brand suitability and its effects on publishers at AdMonsters Publisher Forum Virtual. Brand suitability is a topic that has become increasingly relevant for brands and publishers, ...

Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues

17 March 2021 | News, From the Team

In February, DoubleVerify joined the publisher community at the Digiday Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can build a better industry by bridging technology and transparency gaps between buyers and sellers. As publishers move into 2021 and a post-pandemic ...

New! Maximize Insights with Expanded Data Join Capabilities

03 March 2021 | News, Features & Updates

Publishers deal with complex data sets from a multitude of sources on a daily basis. The disconnected nature of this data makes it hard to recognize its value if you are unable to analyze it in one place. Your organization may have attempted to do ...

Optimize Yield in Real-Time with Quality Targeting Automation

19 February 2021 | News, Features & Updates

Inventory optimization is a critical aspect of publisher workflows, but can also be incredibly complex and time consuming. The foundation of enabling effective optimization starts with developing a strategy to holistically manage the increasing amount of aggregated quality and performance data. But how do you ...

New! Get Additional Insights With DV Brand Suitability Tiers In DV Publisher Suite

06 January 2021 | News, Features & Updates

Premium publishers have traditionally experienced a lack of transparency and standardization surrounding the advertiser pursuit of brand safety. Through the overly cautious use of brand safety tools, both the buy and sell side have seen issues with reporting, billing and scalability. Today’s launch of ...

Admonsters PubForum+ Recap: The Case for Media Quality

16 December 2020 | News

As 2020 comes to an end, the DV Publisher Team joined the publisher community at Admonsters PubForum+ [https://www.admonsters.com/events/2020-publisher-forum-virtual-fall/#about] last week. In addition to the other enlightening presentations, we hosted a panel on how an industry shift from the concept ...

DoubleVerify Launches Publisher Suite, Designed To Help Digital Publishers Streamline Operations & Maximize Yield

02 December 2020 | News

NEW YORK, December 2, 2020 — DoubleVerify [https://doubleverify.com/] ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, ...

IAB Forum Italy 2020: Publisher Technology Trends in 2020

20 November 2020 | News

Publishers are asked to make sense of multiple advertising partners every day, and on top of that, brands and agencies have begun to focus more on ad quality. How can publishers better manage both new and existing data in order to improve revenue? The DV ...

DoubleVerify Study Reveals Key Challenges for Digital Publishers, Including Billing, Data Management, Communication and Fraud

13 November 2020 | News

Survey of 300 digital media executives finds that half are seeing payments delayed due to challenges with billing reconciliation NEW YORK, Nov. 13, 2020 (GLOBE NEWSWIRE) -- DoubleVerify [https://doubleverify.com/] (“DV”), a leading software platform for digital media measurement, data and analytics, today announced ...

Piecing Together Publisher Data Sets at Programmatic I/O Digital

29 October 2020 | News, From the Team

During the month of October, the DV Publisher Team enjoyed an array of industry conversations as part of Programmatic I/O Virtual Edition 2020 [https://www.adexchanger.com/go/programmatic-i-o-2020/]. Centered on the compelling world of programmatic advertising, we were joined by other innovators and ...

DV Publisher Team Talks About Fighting Adtech Gravity at DMEXCO

08 October 2020 | News, From the Team

The DV Publisher Team had the rare pleasure of speaking to an international audience thanks to the team at DMEXCO [https://dmexco.com/], based in Cologne, Germany. Fittingly dubbed DMEXCO @home, publishers, advertisers, technology providers and more gathered to discuss global media industry topics from ...

DoubleVerify Announces Publisher Division Focused on Yield Products

26 August 2020 | News

NEW YORK, Aug. 26, 2020 (GLOBE NEWSWIRE) -- DoubleVerify [https://doubleverify.com/] ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the launch of a new division to support digital publishers. The unit will spearhead DV’s direct ...

It's Time to Rethink Your Digital Ad Operations Workflow

24 August 2020 | Features & Updates, News, Getting Started

The stakes in ad ops keep rising. Complexity and innovation are driven by the demand-side, and media quality metrics are playing a key role in contracts and billing. Publishers have historically kept up by inventing new workflows and chasing new data sources without time to ...

Empowerment and Optimization at DigiAdvertising Forum

08 July 2020 | News, From the Team

Last week, DV and Ad-Juster were happy to sponsor the virtual DigiAdvertising mini-conference hosted by World Forum Disrupt. With our team working towards an exciting publisher product launch, it was invaluable for us to share our vision and hear so much fantastic feedback. Thank you ...

Media Quality and More Discussed at 2020 Automotive Roundtable

19 May 2020 | News, From the Team

Ad-Juster had the exciting opportunity to sponsor the 2020 Automotive Roundtable this month! Publishers from the automotive industry joined us digitally to discuss topics relevant to both their vertical and the publisher environment at large. Attendees discussed topics such as inventories, yield, programmatic strategies, our ...

How Ad-Juster & DoubleVerify are Supporting Publishers During COVID-19

06 May 2020 | News, Product, From the Team

Ad-Juster and DoubleVerify are keenly aware of the challenges that publishers and media companies are facing right now. The COVID-19 pandemic has presented the industry we call home with a flurry of issues that are affecting both bottom lines and peace of mind. The current ...

DV Publisher Insights