DoubleVerify Launches Publisher Solution in Europe
DV Publisher Suite gives European publishers a single platform to manage revenue, inventory quality, campaign delivery, and yield. ...
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Preparing Publisher Measurement for the CTV Boom at AdMonsters Ops
New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter. ...
New! Target Ads in Privacy-Safe Way with Custom Contextual for DV Publisher Suite
The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...
Bridging the data divide at DMEXCO 2021
DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry.
Mark Bausinger, Director of Publisher Business ...
DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score
New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield.
NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...
New! Highlight Sales Opportunities & Better Understand Demand with DV’s Inventory Compatibility Score
Your inventory is diverse and so are the buyers you sell it to. It can be a challenge to ensure you position the “right” content to suit each advertiser's unique brand suitability goals. This can be even more challenging with new clients or when buyers ...
2020 Retrospective: Publisher Insights on Ad Verification and Blocking
Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...
DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services
Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide
NEW YORK--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In ...
DV Publisher Team Talks State of Brand Suitability at AdMonsters Publisher Forum
In March, DoubleVerify had the opportunity to speak with the revenue and ad ops community on the state of brand suitability and its effects on publishers at AdMonsters Publisher Forum Virtual.
Brand suitability is a topic that has become increasingly relevant for brands and publishers, ...
Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues
In February, DoubleVerify joined the publisher community at the Digiday
Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can
build a better industry by bridging technology and transparency gaps between
buyers and sellers.
As publishers move into 2021 and a post-pandemic ...
New! Maximize Insights with Expanded Data Join Capabilities
Publishers deal with complex data sets from a multitude of sources on a daily
basis. The disconnected nature of this data makes it hard to recognize its value
if you are unable to analyze it in one place. Your organization may have
attempted to do ...
Optimize Yield in Real-Time with Quality Targeting Automation
Inventory optimization is a critical aspect of publisher workflows, but can also
be incredibly complex and time consuming. The foundation of enabling effective
optimization starts with developing a strategy to holistically manage the
increasing amount of aggregated quality and performance data. But how do you ...
New! Get Additional Insights With DV Brand Suitability Tiers In DV Publisher Suite
Premium publishers have traditionally experienced a lack of transparency and
standardization surrounding the advertiser pursuit of brand safety. Through the
overly cautious use of brand safety tools, both the buy and sell side have seen
issues with reporting, billing and scalability.
Today’s launch of ...
Admonsters PubForum+ Recap: The Case for Media Quality
As 2020 comes to an end, the DV Publisher Team joined the publisher community at
Admonsters PubForum+
[https://www.admonsters.com/events/2020-publisher-forum-virtual-fall/#about]
last week.
In addition to the other enlightening presentations, we hosted a panel on how an
industry shift from the concept ...
DoubleVerify Launches Publisher Suite, Designed To Help Digital Publishers Streamline Operations & Maximize Yield
NEW YORK, December 2, 2020 — DoubleVerify [https://doubleverify.com/] ("DV"), a
leading software platform for digital media measurement, data and analytics,
today announced the launch of the DV Publisher Suite, providing the measurement,
insights and tools digital publishers need to improve ad delivery, assess
inventory ...
IAB Forum Italy 2020: Publisher Technology Trends in 2020
Publishers are asked to make sense of multiple advertising partners every day,
and on top of that, brands and agencies have begun to focus more on ad quality.
How can publishers better manage both new and existing data in order to improve
revenue? The DV ...
DoubleVerify Study Reveals Key Challenges for Digital Publishers, Including Billing, Data Management, Communication and Fraud
Survey of 300 digital media executives finds that half are seeing payments
delayed due to challenges with billing reconciliation
NEW YORK, Nov. 13, 2020 (GLOBE NEWSWIRE) -- DoubleVerify
[https://doubleverify.com/] (“DV”), a leading software platform for digital
media measurement, data and analytics, today announced ...
Piecing Together Publisher Data Sets at Programmatic I/O Digital
During the month of October, the DV Publisher Team enjoyed an array of industry
conversations as part of Programmatic I/O Virtual Edition 2020
[https://www.adexchanger.com/go/programmatic-i-o-2020/]. Centered on the
compelling world of programmatic advertising, we were joined by other innovators
and ...
DV Publisher Team Talks About Fighting Adtech Gravity at DMEXCO
The DV Publisher Team had the rare pleasure of speaking to an international
audience thanks to the team at DMEXCO [https://dmexco.com/], based in Cologne,
Germany. Fittingly dubbed DMEXCO @home, publishers, advertisers, technology
providers and more gathered to discuss global media industry topics from ...
DoubleVerify Announces Publisher Division Focused on Yield Products
NEW YORK, Aug. 26, 2020 (GLOBE NEWSWIRE) -- DoubleVerify
[https://doubleverify.com/] ("DV"), a leading software platform for digital
media measurement, data and analytics, today announced the launch of a new
division to support digital publishers. The unit will spearhead DV’s direct
relationship development ...
It's Time to Rethink Your Digital Ad Operations Workflow
The stakes in ad ops keep rising. Complexity and innovation are driven by the
demand-side, and media quality metrics are playing a key role in contracts and
billing. Publishers have historically kept up by inventing new workflows and
chasing new data sources without time to ...
Empowerment and Optimization at DigiAdvertising Forum
Last week, DV and Ad-Juster were happy to sponsor the virtual DigiAdvertising
mini-conference hosted by World Forum Disrupt. With our team working towards an
exciting publisher product launch, it was invaluable for us to share our vision
and hear so much fantastic feedback.
Thank you ...
Media Quality and More Discussed at 2020 Automotive Roundtable
Ad-Juster had the exciting opportunity to sponsor the 2020 Automotive Roundtable
this month! Publishers from the automotive industry joined us digitally to
discuss topics relevant to both their vertical and the publisher environment at
large. Attendees discussed topics such as inventories, yield, programmatic
strategies, our ...
How Ad-Juster & DoubleVerify are Supporting Publishers During COVID-19
Ad-Juster and DoubleVerify are keenly aware of the challenges that publishers
and media companies are facing right now. The COVID-19 pandemic has presented
the industry we call home with a flurry of issues that are affecting both bottom
lines and peace of mind. The current ...
3 Ways News Publishers are Innovating in the Face of COVID-19 Content Blocking
What if we told you that more website traffic can actually be a bad thing?
That’s the reality that news publishers are dealing with today due to the
COVID-19 pandemic. Buzzfeed claims
[https://www.buzzfeednews.com/article/craigsilverman/news-sites-need-ads-to-survive-the-coronavirus-more-than-35]
traffic is “unprecedented” and the ...
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