POSTS TAGGED: News

It's Time to Rethink Your Digital Ad Operations Workflow

24 August 2020 | Features & Updates, News, Getting Started

The stakes in ad ops keep rising. Complexity and innovation are driven by the demand-side, and media quality metrics are playing a key role in contracts and billing. Publishers have historically kept up by inventing new workflows and chasing new data sources without time to ...

Empowerment and Optimization at DigiAdvertising Forum

08 July 2020 | News, From the Team

Last week, DV and Ad-Juster were happy to sponsor the virtual DigiAdvertising mini-conference hosted by World Forum Disrupt. With our team working towards an exciting publisher product launch, it was invaluable for us to share our vision and hear so much fantastic feedback. Thank you ...

Media Quality and More Discussed at 2020 Automotive Roundtable

19 May 2020 | News, From the Team

Ad-Juster had the exciting opportunity to sponsor the 2020 Automotive Roundtable this month! Publishers from the automotive industry joined us digitally to discuss topics relevant to both their vertical and the publisher environment at large. Attendees discussed topics such as inventories, yield, programmatic strategies, our ...

How Ad-Juster & DoubleVerify are Supporting Publishers During COVID-19

06 May 2020 | News, Product, From the Team

Ad-Juster and DoubleVerify are keenly aware of the challenges that publishers and media companies are facing right now. The COVID-19 pandemic has presented the industry we call home with a flurry of issues that are affecting both bottom lines and peace of mind. The current ...

3 Ways News Publishers are Innovating in the Face of COVID-19 Content Blocking

29 April 2020 | News, Tips & Resources

What if we told you that more website traffic can actually be a bad thing? That’s the reality that news publishers are dealing with today due to the COVID-19 pandemic. Buzzfeed claims traffic is “unprecedented” and the traffic results are echoed by the rest ...

FlowIQ and ProgrammaticIQ named as finalists in 2020 AdExchanger Awards

22 April 2020 | News, Product

Ad-Juster is proud to announce that its two flagship platforms have been named as finalists in the 2020 AdExchanger Awards. Both FlowIQ and ProgrammaticIQ were chosen as finalists in the Best Publisher-Side Data Platform category. This category rewards technology providers that help publishers make better ...

No cookies, no problem? How first-party data will prove crucial in a cookie-less future

17 April 2020 | Tips & Resources, News

For digital publishers, change is a constant presence. And now, with the loss of third-party cookies, change is on the way once more. For years, third-party cookies have been at the core of nearly every advertising campaign on the web, but that’s coming to ...

Print publishers are flocking to these digital trends in 2020

31 March 2020 | Tips & Resources, News

Experts predict that the U.S. publishing industry’s total revenue will reach 129 billion dollars in 2023, but that doesn’t mean it’s smooth sailing. While printed publishing is still one of the major industries for the time being, e-publishing, podcasts, and online ...

Skyscanner Unifies Reporting, Identifies New Revenue Opportunities

20 February 2020 | News, Case Studies

More than 100 million people rely on the Skyscanner app and website each month to help them with their travel plans. To match the company’s growth, Skyscanner saw that it needed a more robust reporting infrastructure to centralize data from its numerous programmatic partners ...

Introducing FlowIQ Benchmark: Stay ahead of the competition

27 January 2020 | Product, News, Features & Updates, From the Team

Do you know how you stack up against competing publishers? Imagine having access to direct-sold advertising industry data that shows you exactly where you stand in key areas. In today’s highly competitive digital landscape, industry benchmarks can be a critical tool to help you ...

Trust & Quality Bring Publishers and Advertisers Closer Together

11 December 2019 | News, From the Team

Trust and authenticity are long-standing concerns for advertisers, publishers, and consumers. In media and advertising, trust is essential for fostering positive relationships with brands as well as keeping audiences engaged. This has become even more critical with the proliferation of available content and advertisements across ...

Top Digital Media Events to Attend in 2020

04 December 2019 | News, Tips & Resources

With emerging technologies like AI and new programmatic advertising platforms shaking things up, there’s never a dull moment in the world of adtech. The industry is changing fast, and 2020 will see a continuing shift in the landscape as advertisers and publishers look for ...

Ad-Juster Joins DoubleVerify

07 November 2019 | News

We are excited to announce that Ad-Juster has joined DoubleVerify, the leading independent platform for digital media measurement software and analytics. Headquartered in New York, NY and operating across the globe, DoubleVerify authenticates the quality and effectiveness of digital media for the world’s largest ...

Programmatic I/O Descends Upon New York

18 October 2019 | News

Programmatic I/O, the largest programmatic conference in the industry, took place earlier this month in New York and we were excited to be there as a sponsor. With all of the changes to the digital advertising landscape and advances in platforms and technology this ...

Finding a Revenue Balance at Digiday Publishing Summit Key Biscayne

25 September 2019 | News

Digiday recently held their Publishing Summit in Key Biscayne, FL, and we were proud to sponsor such a thoughtful event for publishers. Publishers have experienced many headwinds this year including GDPR regulations, dropping display revenues, and frustrations scaling other revenue streams, but conversations at the ...

All Things Ad Ops & Digital Media: Ops NYC 2019 Event Recap

14 June 2019 | News

AdMonsters always puts on engaging, enlightening, and entertaining events and Ops NY was no exception. We were a sponsor of the event where, earlier this month, attendees heard insights from over 75 digital media leaders, including experts in programmatic, OTT, OOH, data strategy, mobile, video, ...

Watching Programmatic Grow Up, AdExchanger Programmatic I/O Event Recap

20 May 2019 | News

April, 2019 saw over 1,200 programmatic professionals from publishers, brands, agencies, media companies, and technology providers descend on San Francisco for AdExchanger’s Programmatic I/O conference. Programmatic trends, issues, and best practices were covered by industry leaders, researchers, and analysts from the buy ...

Taking your OMS from Good to Great with FlowIQ & AdBook+

16 May 2019 | News, Product

Ad-Juster & FatTail utilize long-term partnership to work towards a better future of digital advertising revenue management. Order Management Systems (OMS), like FatTail’s AdBook+, enable digital publishers to connect data across their internal ad operations, sales, and finance teams. Publishers rely on a number ...

What Google’s Move to a Unified First Price Auction Means for Publishers

23 April 2019 | News, Tips & Resources

In March, Google announced that it will be shifting its programmatic exchange and ad server, Google Ad Manager (previously known as AdX and DFP, respectively), to a first price auction model. As part of this move, Google will run a single, unified auction and abandon ...

Introducing FlowIQ: Analytics Built for Digital Advertising

14 April 2019 | Features & Updates, Product, News

We’re excited to announce that we have rebranded and upgraded our legacy platform, Ad-Juster MAP, to FlowIQ. This change, along with the launch of our new programmatic analytics platform, ProgrammaticIQ, is another step in our mission to offer you the best data products and ...

Defining the Future of Digital Media, AdMonsters Publisher Forum Miami Event Recap

14 March 2019 | News, From the Team

The March AdMonsters Publisher Forum in Miami welcomed digital strategists, operations, and technology leaders at online publishers, content creators, and mobile application developers to “define the future of digital media.” Attendees heard keynotes from Deepna Devkar, VP, Head of Data Science at Dotdash, and Ishaan ...

Sharing Case Studies & Strategies, Programmatic World Forum Event Recap

11 February 2019 | News, From the Team

The Programmatic World Forum, held in San Francisco on Feb 7th, brought those at the forefront of programmatic advertising together, providing an outlet for thought sharing, change, and growth. During the full day of presentations, each speaker shared their insights from case study examples along ...

Ad-Juster Holds ProgrammaticIQ Launch Party in NYC

30 January 2019 | News, From the Team

We launched our game-changing new programmatic data platform, ProgrammaticIQ, last week in New York City. It was a programmatic doubleheader that started with a live webcast walkthrough of the platform with Rob Beeler of Beeler.Tech and was capped off by a proper product launch ...

Ad-Juster Launches ProgrammaticIQ, a SaaS Programmatic Data Analytics Platform for Revenue Optimization

23 January 2019 | News, Features & Updates

SAN DIEGO, JANUARY 22, 2019 -- Ad-Juster, a SaaS provider of media reporting and analytics solutions for digital advertising, today announced the launch of ProgrammaticIQ, a data analytics platform that automates the aggregation of programmatic data and provides actionable insights for revenue optimization. Programmatic technology ...

Ad-Juster Gives Old Machines New Life with Computers 2 Kids

06 January 2019 | From the Team, News

Technology upgrades are inevitable, but what to do with your old equipment? We linked up with our local Computers 2 Kids San Diego, a 501(c)3 nonprofit organization that recycles and refurbishes old technology. C2K takes old machines and wipes them clean; then loads ...