New York hosted the highest quality gathering of ad operations and revenue specialists earlier this month at AdMonsters Ops 2021. The DV Publisher Team was proud to play a role in helping digital strategists and media leaders come together to think forward and work smarter. ...
The impending retirement of third-party cookies and the associated complexities related to behavioral targeting have led to renewed industry interest in contextual advertising. This shift is echoed by publisher audiences who increasingly value privacy and contextual relevance. According to a 2020 DoubleVerify survey, 69% of ...
DoubleVerify was delighted to join Europe and the rest of the world virtually at DMEXCO last month. The team appreciated the opportunity to speak to publishers and marketers in attendance about what’s trending in the digital advertising industry.
Mark Bausinger, Director of Publisher Business ...
New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield.
NEW YORK, NY – August 19, 2021 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the ...
Your inventory is diverse and so are the buyers you sell it to. It can be a challenge to ensure you position the “right” content to suit each advertiser's unique brand suitability goals. This can be even more challenging with new clients or when buyers ...
Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...
Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide
NEW YORK--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In ...
In March, DoubleVerify had the opportunity to speak with the revenue and ad ops community on the state of brand suitability and its effects on publishers at AdMonsters Publisher Forum Virtual.
Brand suitability is a topic that has become increasingly relevant for brands and publishers, ...
In February, DoubleVerify joined the publisher community at the Digiday
Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can
build a better industry by bridging technology and transparency gaps between
buyers and sellers.
As publishers move into 2021 and a post-pandemic ...
Publishers deal with complex data sets from a multitude of sources on a daily
basis. The disconnected nature of this data makes it hard to recognize its value
if you are unable to analyze it in one place. Your organization may have
attempted to do ...
Inventory optimization is a critical aspect of publisher workflows, but can also
be incredibly complex and time consuming. The foundation of enabling effective
optimization starts with developing a strategy to holistically manage the
increasing amount of aggregated quality and performance data. But how do you ...
Premium publishers have traditionally experienced a lack of transparency and
standardization surrounding the advertiser pursuit of brand safety. Through the
overly cautious use of brand safety tools, both the buy and sell side have seen
issues with reporting, billing and scalability.
Today’s launch of ...
As 2020 comes to an end, the DV Publisher Team joined the publisher community at
In addition to the other enlightening presentations, we hosted a panel on how an
industry shift from the concept ...
NEW YORK, December 2, 2020 — DoubleVerify [https://doubleverify.com/] ("DV"), a
leading software platform for digital media measurement, data and analytics,
today announced the launch of the DV Publisher Suite, providing the measurement,
insights and tools digital publishers need to improve ad delivery, assess
Publishers are asked to make sense of multiple advertising partners every day,
and on top of that, brands and agencies have begun to focus more on ad quality.
How can publishers better manage both new and existing data in order to improve
revenue? The DV ...
Survey of 300 digital media executives finds that half are seeing payments
delayed due to challenges with billing reconciliation
NEW YORK, Nov. 13, 2020 (GLOBE NEWSWIRE) -- DoubleVerify
[https://doubleverify.com/] (“DV”), a leading software platform for digital
media measurement, data and analytics, today announced ...
During the month of October, the DV Publisher Team enjoyed an array of industry
conversations as part of Programmatic I/O Virtual Edition 2020
[https://www.adexchanger.com/go/programmatic-i-o-2020/]. Centered on the
compelling world of programmatic advertising, we were joined by other innovators
The DV Publisher Team had the rare pleasure of speaking to an international
audience thanks to the team at DMEXCO [https://dmexco.com/], based in Cologne,
Germany. Fittingly dubbed DMEXCO @home, publishers, advertisers, technology
providers and more gathered to discuss global media industry topics from ...
NEW YORK, Aug. 26, 2020 (GLOBE NEWSWIRE) -- DoubleVerify
[https://doubleverify.com/] ("DV"), a leading software platform for digital
media measurement, data and analytics, today announced the launch of a new
division to support digital publishers. The unit will spearhead DV’s direct
relationship development ...
The stakes in ad ops keep rising. Complexity and innovation are driven by the
demand-side, and media quality metrics are playing a key role in contracts and
billing. Publishers have historically kept up by inventing new workflows and
chasing new data sources without time to ...
Last week, DV and Ad-Juster were happy to sponsor the virtual DigiAdvertising
mini-conference hosted by World Forum Disrupt. With our team working towards an
exciting publisher product launch, it was invaluable for us to share our vision
and hear so much fantastic feedback.
Thank you ...
Ad-Juster had the exciting opportunity to sponsor the 2020 Automotive Roundtable
this month! Publishers from the automotive industry joined us digitally to
discuss topics relevant to both their vertical and the publisher environment at
large. Attendees discussed topics such as inventories, yield, programmatic
strategies, our ...
Ad-Juster and DoubleVerify are keenly aware of the challenges that publishers
and media companies are facing right now. The COVID-19 pandemic has presented
the industry we call home with a flurry of issues that are affecting both bottom
lines and peace of mind. The current ...
What if we told you that more website traffic can actually be a bad thing?
That’s the reality that news publishers are dealing with today due to the
COVID-19 pandemic. Buzzfeed claims
traffic is “unprecedented” and the ...