Beyond Verification: Measuring Ad Exposure and Engagement for Publishers

29 July 2021 | Features & Updates, Tips & Resources

Verification metrics such as fraud, viewability, and brand safety are important to advertisers. These metrics can help you determine the likelihood of an ad being seen by a real user, but not necessarily how much the user is actually paying attention to it. Both advertisers ...

2020 Retrospective: Publisher Insights on Ad Verification and Blocking

26 July 2021 | News, Case Studies, Tips & Resources

Transparency has become one of the industry’s top priorities, and this trend has accelerated after the events of 2020. Amid the coronavirus pandemic, focus on brand safety and suitability intensified. Publishers need confidence in their ability to monetize content in this constantly evolving ecosystem, ...

New! Analyze the Entire Video Delivery Chain in DV Publisher Suite

14 July 2021 | From the Team, Features & Updates

Valuable video inventory is constantly threatened by ad delivery issues related to broken creatives, latency and complex demand chains. With some publishers reporting that up to 30% of video ads fail to deliver, there are substantial revenue opportunities for teams that are able to quickly ...

The Fight Against Ad Fraud: A Publisher’s Role

04 June 2021 | Tips & Resources, Getting Started

With an understanding of how ad fraud works [https://pub.doubleverify.com/blog/the-fight-against-ad-fraud-a-breakdown-for-publishers/], it’s easy to see why it remains a constant battle for the digital ad industry. And everyone, from buyers to sellers, has a stake in this fight. While ad fraud ...

DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services

02 June 2021 | From the Team, News

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide NEW YORK--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & ...

Brand Safety vs. Brand Suitability

25 May 2021 | Tips & Resources, From the Team, Getting Started

In 2020, the world saw an unprecedented news cycle. From COVID-19 to the US Presidential Election, both publishers and advertisers faced challenges with how to effectively safeguard a brand’s reputation and benefit from the surge of user activity. While web traffic hit record highs ...

How to Improve Your Ad Ops Workflow Through Simplicity and Automation

03 May 2021 | Getting Started, Tips & Resources

So, you’ve taken a look at your ad ops workflow, or perhaps even calculated your team’s TTR, and have decided to do something about it. That’s a good start, but developing a better process involves answering some other key questions: * How do ...

The Fight Against Ad Fraud: A Breakdown for Publishers

28 April 2021 | Tips & Resources, Getting Started

Ad fraud is one of the most pervasive issues in the industry today. The World Federation of Advertisers has estimated that by 2025 more than $50 billion annually will be squandered on ad fraud. As advertising spend increasingly prioritizes digital media, ad fraud continues to ...

DV Publisher Team Talks State of Brand Suitability at AdMonsters Publisher Forum

12 April 2021 | News, From the Team

In March, DoubleVerify had the opportunity to speak with the revenue and ad ops community on the state of brand suitability and its effects on publishers at AdMonsters Publisher Forum Virtual. Brand suitability is a topic that has become increasingly relevant for brands and publishers, ...

New Ad Server Integration: FreeWheel

01 April 2021 | New Connections, Features & Updates

In an effort to provide additional insights on publisher video inventory, DV Publisher Suite is expanding its FreeWheel integration across the platform. This support will help publishers easily ingest data to gain improved video insights across Inventory Quality and Video Delivery, joining the already active ...

Digiday Publishing Summit: Publisher Issues Are Ad Industry Issues

17 March 2021 | News, From the Team

In February, DoubleVerify joined the publisher community at the Digiday Publishing Summit Worldwide, where DV COO Matt McLaughlin spoke about how we can build a better industry by bridging technology and transparency gaps between buyers and sellers. As publishers move into 2021 and a post-pandemic ...

New! Maximize Insights with Expanded Data Join Capabilities

03 March 2021 | News, Features & Updates

Publishers deal with complex data sets from a multitude of sources on a daily basis. The disconnected nature of this data makes it hard to recognize its value if you are unable to analyze it in one place. Your organization may have attempted to do ...

Video ad breakage: Unearthing real solutions

26 February 2021 | From the Team, Tips & Resources

This is part two of a two-part series on improving video ad delivery as told by Pieter Mees, VP of Video and Publisher Products at DoubleVerify. Find the first part of his investigation here [https://pub.doubleverify.com/blog/video-ad-breakage-part-of-ad-tech-life/]. Conversations with campaign managers, product ...

Optimize Yield in Real-Time with Quality Targeting Automation

19 February 2021 | News, Features & Updates

Inventory optimization is a critical aspect of publisher workflows, but can also be incredibly complex and time consuming. The foundation of enabling effective optimization starts with developing a strategy to holistically manage the increasing amount of aggregated quality and performance data. But how do you ...

Media Quality Misconceptions: Transparency Through Technology

29 January 2021 | Tips & Resources

Whether ad performance is being measured by viewability, brand suitability, or something else entirely, media quality plays an integral role in the success of the publishing industry. In search of higher performance, advertisers have begun to rely on an extensive set of criteria to focus ...

New! Get Additional Insights With DV Brand Suitability Tiers In DV Publisher Suite

06 January 2021 | News, Features & Updates

Premium publishers have traditionally experienced a lack of transparency and standardization surrounding the advertiser pursuit of brand safety. Through the overly cautious use of brand safety tools, both the buy and sell side have seen issues with reporting, billing and scalability. Today’s launch of ...

Video Ad Breakage: Part of Ad Tech Life?

18 December 2020 | From the Team, Product, Tips & Resources

Part one of a two-part series on improving video ad delivery as told by Pieter Mees, SVP of Engineering, Supply at DoubleVerify. Before joining the DV Publisher Team, I founded an online video technology company named Zentrick nearly a decade ago. By the time we ...

Meredith Corporation Cuts Report Time “From Hours to Minutes” With DV Publisher Suite

17 December 2020 | Product, Tips & Resources, Case Studies

Over the last 118 years, Meredith Corporation has become one of America’s most accomplished publishers through its commitment to service journalism. Across broadcast television, print, digital and video, their media group reaches over 190 million viewers every month. Given their digital team’s expansive ...

Admonsters PubForum+ Recap: The Case for Media Quality

16 December 2020 | News

As 2020 comes to an end, the DV Publisher Team joined the publisher community at Admonsters PubForum+ [https://www.admonsters.com/events/2020-publisher-forum-virtual-fall/#about] last week. In addition to the other enlightening presentations, we hosted a panel on how an industry shift from the concept ...

DoubleVerify Launches Publisher Suite, Designed To Help Digital Publishers Streamline Operations & Maximize Yield

02 December 2020 | News

NEW YORK, December 2, 2020 — DoubleVerify [https://doubleverify.com/] ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, ...

IAB Forum Italy 2020: Publisher Technology Trends in 2020

20 November 2020 | News

Publishers are asked to make sense of multiple advertising partners every day, and on top of that, brands and agencies have begun to focus more on ad quality. How can publishers better manage both new and existing data in order to improve revenue? The DV ...

New! Boost Revenue with Video Ad Delivery Insights & Optimization

18 November 2020 | Product, Features & Updates

Video ads are considered one of the most engaging forms of advertising and a valuable type of inventory for publishers; however, the video delivery process is incredibly complex and most publishers deal with a high rate of ads that fail to deliver. Because of this, ...

DoubleVerify Study Reveals Key Challenges for Digital Publishers, Including Billing, Data Management, Communication and Fraud

13 November 2020 | News

Survey of 300 digital media executives finds that half are seeing payments delayed due to challenges with billing reconciliation NEW YORK, Nov. 13, 2020 (GLOBE NEWSWIRE) -- DoubleVerify [https://doubleverify.com/] (“DV”), a leading software platform for digital media measurement, data and analytics, today announced ...

Piecing Together Publisher Data Sets at Programmatic I/O Digital

29 October 2020 | News, From the Team

During the month of October, the DV Publisher Team enjoyed an array of industry conversations as part of Programmatic I/O Virtual Edition 2020 [https://www.adexchanger.com/go/programmatic-i-o-2020/]. Centered on the compelling world of programmatic advertising, we were joined by other innovators and ...

New Smart Connection™ Added: YouTube

28 October 2020 | New Connections

DV Publisher Suite users can better understand data from the world’s largest online video platform with its newly released YouTube [https://www.youtube.com/] Smart Connection™ for the Unified Analytics platform. With this feature, users can create and analyze data sets based on their ...

DV Publisher Insights